Right time-for-design-120918
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The Right Time for Design Jens Meydam Zahnärztekasse AG @jmeydam Trifork GOTO Night Zürich 20 September 2012
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Transcript of Right time-for-design-120918
The Right Time for Design
Jens MeydamZahnärztekasse AG
@jmeydam
Trifork GOTO Night Zürich20 September 2012
Introduction
Thanks to ...
• Jeff Sutherland
• Jeff Patton
• Marty Cagan
Scrum
Scrum
| ---------------------------------------------- ... ---> goal
Scrum
| ----------> | ----------> | ----------> | ---- ... ---> goal
Scrum
| demo | demo | demo | ...| ----------> | ----------> | ----------> | ---- ... ---> goal
Scrum
| plan demo | plan demo | plan demo | plan ...| ----------> | ----------> | ----------> | ---- ... ---> goal
Where does design fit into this?
| plan demo | plan demo | plan demo | plan ...| ----------> | ----------> | ----------> | ---- ... ---> goal
Where does design fit into this?
READY | READY | READY | v v v
| plan demo | plan demo | plan ... | ----------> | ----------> | ---- ... ---> goal | execution | execution | execution
| | | DONE v DONE v DONE v
Where does design fit into this?
A) Part of execution → DONE
B) Before execution → READY
Feature “Invoice Status”
Problem to be solved
• Reminders?
• Invoice paid?
• When?
“The problem is the page with details. This is a good example. Once cases get a little
complicated, the flow of events doesn’t make sense. The text in the columns ‘status’ and
‘action’ is confusing ...”
“... For dental clinics the history must be as simple as possible. What is more or less OK for our employees may be incomprehensible to our
customers.”
Feature “Payment Data”
Problem to be solved
• Administrative burden for customers:
• Reconciliation of accounts with accounting statements received from us
• Manual accounting entries
• Initially no clear understanding of problem and potential solutions
Conclusion
Where does design fit into this?
✘ A) Part of execution → DONE
✔ B) Before execution → READY
Where does design fit into this?
READY | READY | READY | v v v
| plan demo | plan demo | plan ... | ----------> | ----------> | ---- ... ---> goal | execution | execution | execution
| | | DONE v DONE v DONE v
Where does design fit into this?
READY | READY | READY | v v v
| plan demo | plan demo | plan ... | ----------> | ----------> | ---- ... ---> goal | design & | design & | design & | execution | execution | execution
| | | DONE v DONE v DONE v
Where does design fit into this?
design ..... design ..... design .....
READY | READY | READY | v v v
| plan demo | plan demo | plan ... | ----------> | ----------> | ---- ... ---> goal | execution | execution | execution
| | | DONE v DONE v DONE v
“You’ve got to start with the customer
experience and work backwards to the
technology.”
"[...] user experience design deals with the very difficult questions of both usability and value and, in order to
come up with a product that is both usable and valuable, you will need to try ideas out - early and
often. [...] A good user experience designer will want to try out dozens of ideas and approaches in a matter of
days, and the thought of waiting even for a two- to four-week sprint would be debilitating as the frequency is an
order of magnitude too slow."
(Marty Cagan, “Inspired”, p. 117)
Thank you!
