Right Experience, Right People - ConveyUX 2014

RIGHT EXPERIENCERIGHT PEOPLE

What We Think Of

What Real People Think Of

Experience was first

TECHNOLOGY≠

EXPERIENCE


INTERFACE≠

EXPERIENCE


INTERFACE PROPERTIES

≠EXPERIENCE QUALITIES

Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment.

CI Lewis

QUALIA

COLORS

TASTES

Features

Attributes

Know

Specs Sense Feel

PROPERTIES QUALIA

Attractive!

Just Works!

Intuitive!

Options!

Attractive!

Just Works!

Intuitive!

Options!

Rushed! Distracted!

Frustrated! Hungry!

Wants action!

QUALIA?

QUALIA!

luck newness

skillconfidence

distraction

uncertainty

insecurityinterference

mood

environment

inability

ignorance

motivationmisunderstanding

time

apathy

previous experience

engagement

distaste

clarity of choice

priority / urgencyQUALIA!

randomness

leisureliness

skill

confidence

attention elsewhere

insecurity/uncertainty

priority/urgency

less cooperative

strangeness

inability

ignorance

concernapathy

difficult environment

understanding

negative experience

engagementdetachment

few choices

unimportance

serendipity

positive experience

unclear understanding

familiarity

hurriedness

focus

knowledge

more choices

more cooperative

conducive environment

automatic/unconsciousthoughtful/purposeful

randomness

leisureliness

skill

confidence

attention elsewhere


unimportance

less cooperative

familiarity

inability

ignorance

concernapathy


clear understanding

negative experience


few choices

priority/urgency

serendipity

positive experience

understanding

strangeness

hurriedness

focus

knowledge

more choices

more cooperative



randomness

leisureliness

skill

confidence

attention elsewhere


priority/urgency

less cooperative

strangeness

inability

ignorance

concernapathy


understanding

negative experience


few choices

unimportance

serendipity

positive experience

unclear understanding

familiarity

hurriedness

focus

knowledge

more choices

more cooperative



RIGHT EXPERIENCERIGHT PEOPLE

Capability

What do you need to be good at?

How good?

Visual Design User Research

Interaction Design Motion Design

Usability Research

Information Architecture

aesthetics: type, color, line, shape, sound asset creation Motion principle/guideline creation, compliance, validation global designbranding branding compliance creative direction brand strategy for visual identity frameworks for visual design language brand/product positioning layout & composition information architecture content deinteraction design NUI and multimodal navigation and command universal design multi-channel design cross-product design conceptual design & modeling Persona development exploration of design options question definition

identify relevant outcomes and necessary data methodology selection and tradeoffs emergent methodsmethod development data analysis report writing communication and catalyst for action data synthesis latent

need identification insight triangulation storytelling sketching prototyping techniques modelingIteration generation and refinement creative production problem-solving use and create team processes and methodologies measurement and metrics competitive differentiation process contribution and improvement tool contribution and improvement integration with team processes and tools continuous iterative improvement insight generation product design

service designeffective meetings stakeholder selection and management managing interpersonal style differencesworking across organizational boundaries transparency communication strategy team dynamics role model coachingsuccession planning pride in work personal accountability abstraction from personal experience engineering system mechanisms

identify issuesresolve, escalate, or find owners for issues describe discoveries from behavior or observation identify latent needs and new product/service priorities integrate expected new usage patterns address experience and behavioral attributesaddress attitude and emotional attributes describe opportunities relative to competition / trends identify opportunities relative to competition / trends create action plan relative to immediate needs create action plan consistent with future needs contribute to product strategy contribute to cross-product or cross-org strategy employ divergent thinking to influence engineering peersapply work across engineering lifecycle contribute to go-to-market campaigns and messaging develop formative, generative, naturalistic research propose and create consensus for needed human and product centered approach define success criteria and needed deliverables against multiple research objectives innovate new research approaches formulate systematic multi-stage approach adapt research program to respond to organizational need reduce data to form actionable outcomes enable problem identification apply data to idea finding, problem finding, and problem definition synthesize data for idea finding, problem finding, and problem definition

create compelling data summaries deliver compelling research artifacts create compelling communication via emotional connection to user and context convey real user stories create common understanding of usage, reaction, feedback, or needspredict usage and customer reaction contribute real customer stories, insights, and data for go to market efforts inspire new thinking by leveraging expressed needs inspire new thinking by leveraging latent needs propose and guide solutions throughout cycle

apply appropriate business domain knowledge define measurable conditions for success create measurable conditions for success build consensus for success definitions align success definitions to goals or org definitions create alignment of success definitions to goals or org definitions integrate success definitions into design research process create integration of success definitions into design research process leverage insight on needs to inspire new thinking and approaches create insight on needs to inspire new thinking and approaches propose and guide solutions align solutions within or across product areas / scenarios create alignment of solutions across product areas / scenarios discover and understand root causes to experience issues iterate analyses and interpretation of data to discover superior solutions create and direct analyses and interpretation of data to discover superior solutions tune designs based on continuous iteration tune research approaches to address changing needs provide data and research artifacts that validate success outcomes create and direct research processes to provide data and research artifacts that validate success outcomes Design for non-US markets Specific tool expertise (Visual Studio, Adobe, etc.) Full range of analog & digital prototyping business model and execution considerations Microsoft Design Principles Microsoft Design Language Application Windows 8 and Windows PhoneCompeting OS expertise HTML/CSS/Javascript multidevice, responsive design native apps v. browser data visualization and interaction design sensors and other small devices problem discovery build, measure, learn (Lean Startup / Lean UX)

facilitation and managing divergence/convergence and generation/evaluation Full range of design processes, methodologies, and methods Design integration / development measuring design success review and critique presenting and persuasionpsychological underpinnings of design semiotics system design sustainability resilience behavioral economics

Skill Name

Color, line, shape

Latent need identification

Brand integration

Non-code prototyping

Skill Name Current Level Desired Level Priority

Color, line, shape


Brand integration


Skill Name Current Level(1 – 5)

Desired Level(1 – 5)

Priority(1 – 5)

Gap

Color, line, shape

3 5 5 10


2 2 1 0

Brand integration

5 3 3 0


1 4 5 15

Strategic Action

Can I accomplish the right experience?

In what areas do I need help?

How important is it to get help?

What kind of help?

Good luck!Phillip Hunter

Microsoft

[email protected]@designoutloud

Right Experience, Right People - ConveyUX 2014

Design

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