RIGA’S 58 LOGOS

Riga, 20 August 2010

This presentation is incomplete without an accompanying oral commentary

© Rode & Weiland LtdAusekla 6a - 3 Riga Latvia LV 1010VAT# LV40003645277

Rode & WeilandLeaders in thoughts™

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IF RIGA’S NEIGHBOURHOODS WERE TOWNS, PURVCIEMS WOULD BE LATVIA’S 4TH LARGEST

Source: apkaimes.lv, wikipedia.orgNB! Riga’s neighbourhoods in BoldPopulation of Riga’s neighbourhoods in 2008Population of Latvia’s towns in 2006

# Town Population # Town Population # Town Population # Town Population1 Daugavpils 108260 35 Olaine 12849 68 Grobiņa 4318 101 Dārziņi 19142 Liepāja 85590 36 Saldus 12707 69 Mīlgrāvis 4242 102 Stende 19073 Jelgava 65829 37 Talsi 11856 70 Auce 4112 103 Zilupe 18904 Purvciems 61609 38 Dobele 11191 71 Vangaži 4109 104 Brekši 18315 Ķengarags 55828 39 Krāslava 10958 72 Baloži 4022 105 Viļaka 17876 Jūrmala 55513 40 Sigulda 10668 73 Skrunda 3989 106 Piltene 17767 Imanta 49867 41 Bauska 10495 74 Pļaviņas 3885 107 Seda 17448 Pļavnieki 47625 42 Ludza 10247 75 Kandava 3816 108 Sabile 16019 Ventspils 43810 43 Daugavgrīva 9952 76 Dreiliņi 3799 109 Strenči 1496

10 Rēzekne 36385 44 Līvāni 9587 77 Viļāni 3764 110 Suži 147911 Centrs 36317 45 Gulbene 9535 78 Rūjiena 3679 111 Mangaļsala 146412 Ziepniekkalns 35105 46 Madona 9456 79 Brocēni 3590 112 Vecdaugava 137513 Maskavas forštate 32157 47 Alūksne 9435 80 Cesvaine 3388 113 Ainaži 136414 Teika 31958 48 Aizkraukle 8962 81 Vecpilsēta 3259 114 Līgatne 136415 Āgenskalns 30162 49 Limbaži 8934 82 Berģi 3043 115 Vecāķi 136316 Valmiera 27515 50 Bieriņi 8616 83 Ilūkste 2940 116 Pāvilosta 127117 Jugla 27250 51 Preiļi 8605 84 Viesīte 2918 117 Atgāzene 122718 Jēkabpils 26956 52 Balvi 8253 85 Valdemārpils 2757 118 Subate 122219 Ogre 26170 53 Čiekurkalns 8194 86 Dagda 2722 119 Rumbula 112720 Iļģuciems 26131 54 Torņakalns 7721 87 Jaunciems 2684 120 Trīsciems 99921 Vecmilgrāvis 25409 55 Lielvārde 7646 88 Aloja 2600 121 Ķīpsala 81722 Avoti 23050 56 Zasulauks 7477 89 Priekule 2584 122 Bukulti 68223 Dārzciems 21139 57 Ikšķile 6713 90 Kārsava 2570 123 Skanste 56624 Salaspils 20987 58 Valka 6547 91 Ķegums 2474 124 Kundziņsala 49925 Zolitūde 20036 59 Smiltene 6092 92 Jaunjelgava 2441 125 Durbe 42426 Tukums 19722 60 Salacgrīva 6011 93 Bišumuiža 2425 126 Beberbeķi 38727 Sarkandaugava 19708 61 Saulkrasti 5697 94 Mazsalaca 2412 127 Voleri 31728 Cēsis 18715 62 Pētersala-Andrejsala 5694 95 Varakļāni 2251 128 Buļļi 24329 Mežciems 16151 63 Aizpute 5551 96 Šķirotava 2182 129 Mūkupurvs 23230 Bolderāja 14771 64 Pleskodāle 5375 97 Staicele 2014 130 Katlakalns 17431 Grīziņkalns 14727 65 Šampēteris 5332 98 Lubāna 1974 131 Kleisti 17332 Brasa 13908 66 Baldone 5103 99 Aknīste 1951 132 Spilve 10433 Kuldīga 13136 67 Mežaparks 4413 100 Ape 1941 133 Salas 9534 Dzirciems 12856

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EVERY LATVIAN TOWN HAS ITS ‘LOGO’...

Ainaži Ape Piltene Viļaka

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...SO DOES RIGA...

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...BUT WHAT CAN BE SAID OF RIGA’S NEIGHBOURHOOD BRANDS?

• Currently they are only verbal• Not universally known or accepted• Not visual• Not related to spatial organisation parameters

(e.g., postal codes)

> Every Riga neighbourhood has the right to brand!

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THE ‘GOOD’ EXAMPLE: TOKYO

Source: kosmograd.com

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THE ‘BAD’ EXAMPLE: LONDON

Source: kosmograd.com

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THE BEAUTIFUL EXAMPLE: SIENA

Source: www.aboutsiena.com

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RODE & WEILAND EXPERIENCE: VISUAL IDENTITY OF ANDREJSALA

Client: Jaunrīgas attīstības uzņēmumsTeam: Kirils Kirasirovs, Emils Rode, Roberts MuhametsinsProducts: logo, booklet, map, web site www.andrejsala.lvDuration: ca. 9 monthsDate: 2005/2006

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VISION: 58 RIGA NEIGHBOURHOOD LOGOS BY 2014

• Logos developed by a professional design team• A proactive approach: first the designers develop logo

proposals, then residents critique them • Active citizen involvement: crowdsourcing, discussion forums,

interactive surveys, neighbourhood meetings and simulation games

• Neighbourhood residents have many opportunities to discuss the neighbourhood brand

• Neighbourhood logos comply with a set of visual guidelines and references to Riga (e.g. Riga keys)

• The development of logo focuses a neighbourhood’s identity, uniting in the process various ethnic, age and income groups

• Neighbourhood logos are unofficial and can be created privately, without municipality involvement (cf. Art Lebedev and the Moscow Metro)

However, let us not forget:• City brands are built over centuries; we can initiate the

process• No need to take neighbourhood brands and identities too

seriously, as we are all Rigans

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THE FIRST STEP: 2-LETTER CODES FOR RIGA’S NEIGHBOURHOODS

Source: Rode & Weiland

Āgenskalns AK Iļģuciems IC Salas SS

Atgāzene AT Imanta IM Sarkandaugava SD

Avoti AV Jaunciems JC Skanste SK

Beberbeķi BB Jugla JU Spilve SV

Berģi BG Katlakalns KK Suži SZ

Bieriņi BN Kleisti KL Šampēteris SP

Bišumuiža BM Kundziņsala KS Šķirotava SA

Bolderāja BO Ķengarags KR Teika TA

Brasa BS Ķīpsala KI Torņakalns TK

Brekši BX Mangaļsala MS Trīsciems TC

Bukulti BU Maskavas forštate MF Vecāķi VA

Buļļi BL Mežaparks MP Vecdaugava VD

Centrs CE Mežciems MC Vecmilgrāvis VM

Čiekurkalns CK Mīlgrāvis MG Vecpilsēta VP

Dārzciems DC Mūkupurvs MU Voleri VO

Dārziņi DN Pētersala-Andrejsala PA Zasulauks ZL

Daugavgrīva DG Pleskodāle PD Ziepniekkalns ZK

Dreiliņi DR Pļavnieki PI Zolitūde ZO

Dzirciems DZ Purvciems PC

Grīziņkalns GK Rumbula RA

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