RIDING THE WAVES OF CULTURE FROM CRISIS TO INTEGRATED THOUGHT AND ACTION FONS TROMPENAARS 26...

RIDING THE WAVES OF CULTUREFROM CRISIS TO INTEGRATED THOUGHT AND ACTION

FONS TROMPENAARS

26 September 2009

Milano, Italy

Key Popositions•Current educational programs are built on mutually exclusive logics

•Teachers, students and graduates are not well equipped to deal with the new realities that multi- and inter-culturalism imposes upon them

•We need to develop new paradigms of teaching and link it to important issues such as sustainability, leadership and innovation

Our clients and partners

To Create Wealth is to Combine Values

That are not easily joined…

Therefore scarce...

Therefore profitable….

Approaching Dilemmas: Navigating Strategic Tensions

This approach leads to concrete and measurable actions…Im

pac

t

Time

RecognizeIncrease Awareness

RecognizeIncrease Awareness

Respect Appreciate

Cultural Differences

Respect Appreciate

Cultural Differences

ReconcileResolve Cultural

Differences

ReconcileResolve Cultural

Differences

Realize and RootImplement

Reconciling Actions

Realize and RootImplement

Reconciling Actions

“Successful teachers have the propensity and

competence to help students reconcile dilemmas

for better sustainable results”

Core Proposition

Explicit Culture

A model of culture

Implicit Culture

Is a dynamic process of solving human problems/dilemmas

in the areas of…

- Human Relationships

- Time

- Nature

About Culture

01/ The Car Accident

What happens to your friend?

01/ What right does your friend have?

A. My friend has a definite right as a friend to expect me to testify to the lower figure.

B. He has some right as a friend to expect me to testify to the lower figure.

C. He has no right as a friend to expect me to testify to the lower figure.

01/ Dilemma

The top 2 of your corporate values are:

1. Integrity

2. We respect the cultures of others

INTEGRITY

Please discuss in the context of these values what your answer would be…

01

02

03

04

05

06

07

Universalism versus Particularism

Individualism versus CommunitarianismIndividualism versus Communitarianism

Neutral versus Affective Neutral versus Affective

Specific versus Diffuse Specific versus Diffuse

Achievement versus AscriptionAchievement versus Ascription

Sequential versus SynchronicSequential versus Synchronic

Internal versus External ControlInternal versus External Control

• Consistency

• Systems, standards &

rules

• Uniform procedures

• Demanding of clarity

• Letter of the law

• Flexibility

• Pragmatic

• Make exceptions

• “It depends”

• At ease with ambiguity

• Spirit of the law

01/ Universalism vs Particularism

32

37

44

47

54

64

68

69

73

83

87

90

91

91

92

92

93

93

97

0 20 40 60 80 100

Venezuela

Korea

Russia

China

India

Mexico

Japan

Singapore

France

Estonia

Germany

Netherlands

Finland

United Kingdom

Norway

Sweden

USA

Canada

Switzerland

Friend has no/some right and would not help

01/ Universalism

Global Standards (Critical Mass)

Cultural Diversity (Differing solutions)

Globalism and Localism

01/ Dilemma

Glo

bal

Sta

nd

ard

s (C

riti

cal

Mas

s)

(10,10)

Transnational Centers of Excellence

Cultural Diversity (differing solutions)

“Be like US” (1,10)

Small Nations

Multi-Localism

(10,1)

01/ Globalize and Localism

01/ Main Challenges

1. Mass-Customization

2. Co-Opetition2. Co-Opetition

3. It is Cool to be emotional3. It is Cool to be emotional

4. Moments of Truth4. Moments of Truth

5. Servant Leader5. Servant Leader

6. Just In Time Synchronizing Sequences6. Just In Time Synchronizing Sequences

7. Pushing through the Pull7. Pushing through the Pull

01

02

03

04

05

06

07

Universalism versus ParticularismUniversalism versus Particularism

Individualism versus CommunitarianismIndividualism versus Communitarianism

Neutral versus Affective Neutral versus Affective

Specific versus Diffuse Specific versus Diffuse

Achievement versus Ascription

Sequential versus SynchronicSequential versus Synchronic

Internal versus External ControlInternal versus External Control

05/ Achievement versus Ascription

STATUS ?

What You Do Who You Are

• Family

• Age

• Gender

• Education


Aspects of ascribed status…

‘The most important thing in life is to act as really

suits you, even if you don’t get things done’


41213

2021

2628

3031323334

4049

5354

5665

6976

78

0 20 40 60 80 100

EgyptArgentina

Czech RepublicKorea

PolandJapanChina

RussiaMexicoFinlandFrance

SwitzerlandGermanyDenmark

EstoniaSweden

UKCanada

AustraliaUSA

Norway%

Percentage not agreeing with acting as really suits you



Attributed status by seniority or role

Per

form

ance

Sta

tus Lost democratic leadership

(1,10)



Per

form

ance

Sta

tus

Follow the Leader(10,1)



Per

form

ance

Sta

tus The Servant

Leader

(10,10)

Dilemma Theory Resolving Strategic Issues

DILEMMA(from the Greek meaning)

TWO-PROPOSITIONS IN (APPARENT) CONFLICT

Centralisation Decentralisation

Centralising

(Knowledge)

Decentralising

(Activity)

Culture Space

Ce

ntr

alis

ing

Decentralising

Better Centralised Knowledge of ever more Decentralised Activities

Ce

ntr

alis

ing

Kn

ow

led

ge

Decentralising Activity

Un

ive

rsa

lism

Particularism

Vicious and Virtuous Circles

Key Takeaways•Instead of emphasizing conflicts between different values, look for opportunities to get more Value A through Value B, and more Value B through Value A

•Define issues in terms of dilemmas, and avoid compromise

•Current educational programs are built on mutually exclusive logics

•Teachers, students and graduates are not well equipped to deal with the new realities that multi- and inter-culturalism imposes upon them

•Unesco plays a crucial role next to the national educational institutions to start educating the students of today through their teachers to deal with cultural dilemmas more effectively

•International business has experience that should be diffused

•We want to help you!

THANK YOU!

TO DOWNLOAD THIS PRESENTATION PLEASE GO TO www.thtconsulting.comPASSWORD Unesco2009

FONS TROMPENAARS

RIDING THE WAVES OF CULTURE FROM CRISIS TO INTEGRATED THOUGHT AND ACTION FONS TROMPENAARS 26...

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