Slide 1

Riding the Mobile Gold Rush: Leveraging Cloud Data Across Multiple Mobile Platforms Bruno Terkaly Senior Developer Evangelist Microsoft Corporation bterkaly@microsoft.com http://blogs.msdn.com/brunoterkaly

Slide 2

How to enjoy the next 40 minutes Lets be clear Scale matters How to support millions of mobile users How to consume massive Amounts of data from multiple devices.

Slide 3

Further Information

Slide 4

IT Is changing There are at least 4.5 billion mobile devices out there There could be a trillion Internet connected devices by 2015

Slide 5

IT Is changing Smart phones are becoming as powerful as PCs

Slide 6

IT Is changing 82% of U.S. adults are now active cellphone users 43% now have apps on their phones

Slide 7

IT Is changing 24% of the U.S. adult population actively uses apps Social Networking Games Music Organization Lifestyle Sports Searching Travel Weather

Slide 8

IT Is changing How often are apps used? 1 in 4 use their apps for more than 30 minutes per day Nearly 2 in 3 said they use their apps daily

Slide 9

IT Is changing Laptops consume about a gigabyte of wireless data capacity each month per user The amount of data consumed is exploding

Slide 10

IT Is changing Advanced smart phones consume several hundred megabytes IT will need to better manage and interact with a growing number of connected devices in a secure manner Mobile Internet traffic will overtake fixed Internet traffic in the next couple of years

Slide 11

IT Is changing Other trends Social Computing Social Analytics

Slide 12

IT Is changing This is an unprecedented scale A big challenge to mobile app developers

Slide 13

Stop the this slide show. Lets talk about cloud support for mobile next