RIDING THE LION

STARTING, GROWING, SURVIVING

(AND NOT GETTING EATEN)

GROW UP START UP GROW FORWARD

FUELED BY COMPETITION

…STILL COMPETING

GEN X ATTITUDE •  Skeptical •  Self-reliant •  Cynical •  Change as a constant •  Had to fight for…

Our voice Our impact Our seat at the table

VORACIOUS CURIOSITY

ENTREPRENEURIAL GENES

PUSH #1

20 YEARS AGO

CAREER MOVE #1

CAREER MOVE #2

CAREER MOVE #3

HACK FLACK è

10 YEARS AGO

FRONT SEAT TO A STARTUP

Inspiration to Operation Micromanage damage Danger of hierarchy Power of communication

PUSH #2

NO JOB = CREATE ONE

•  Didn’t know what we didn’t know

•  Willing to do it differently •  Democratization of

communication •  Delivered nationally •  Handled strategy to tactics •  Extended teams

GROW IN TOUGH TIMES

STATE OF TRIAGE

24

OUR VALUE

Counsel . Connections . Content

OUR VALUE

Paid Owned Earned Organic

EVANGELISTS

Where We Live

STRANGERS STAKEHOLDERS FANS

PUSH #3: 1 YEAR AGO

FIND YOUR TRIBE

Sherpas Support System Strengths Partners Perspective Givers Devil’s Advocates

FIND YOUR PERSON

Support System Devil’s Advocate Bringer of Balance Perspective Giver

7 LESSONS LEARNED

DO YOU HAVE THE SAME DEFINITION?

(THIS IS CRAP)

OPTIMISTS + PESSIMISTS

(CHEER) LEAD

KNOW YOUR WHY

OUR CORE

Vocal & visible values A Strengths culture Invest in employees •  Grow leaders •  Cross train •  Prof Dev Budgets

LEAVE THE ECHO CHAMBER

OUR CORE

Ownership Thinking §  Open Book §  Crowdsource Biz Plans §  Start. Stop. Continue. §  Flat Org Structure §  and…

EVERYONE IS RED SKY