My name is Ridhi Agarwal.

I am 21 years old.

I am from Kolkata.

I study at Manipal University.

I went to Sri Lanka for an AIESEC internship.

Project Spectrum in association with Ribelz

About RIBELZ E-Marketing Agency – RIBELZ was

initiated in 2007 as a small business initiative to address

the focus for marketing, branding in the web

development industry. They provide Internet marketing

services, Web marketing services, Social Media

Marketing, Web application development, Website

designing, etc.

Job Description – I was training under the Social

Media Marketing Department. My job description was as

follows: [Subject to employer’s requirement]

Business Planning and Market research

Feasibility Analysis

Product Development

Plan Presentation

Impact Generated – I worked in the Social Media

Marketing Division at Ribelz in the fields of marketing

and advertising and prepared plans and strategies for

their various clients. For my traineeship I was required

to study about marketing processes in the various social

media websites. It gave me a great exposure to this new

and revolutionary marketing world and gave me a lot of

experience in this field. My co-intern, a marketing

graduate from Belgium helped me a lot during my study

period. I mainly worked with the local office staff and

they were always talking about India and it felt very

much like home.

I was successful in obtaining two new clients for the

company and prepared online and offline marketing

strategies for 3 brands (of dairy products and clothing).

My co-workers admired the ease and speed with which I

came up with new ideas for campaigns and marketing

strategies for our prospective clients. I myself made 2

presentations to one of the top dairy products company

in Sri Lanka. It was an overwhelming but fulfilling

experience.

My Internship Experience

It was my first international trip without my family or a supervised group. I have

travelled to many places alone but this experience was frightening and enriching at

the same time. There was no one who could understand Hindi and sometimes there

were people who didn’t understand English.

They say that Sri Lankans are like Indians, but I disagree. They are way more humble

and helpful than we are. One episode which changed something inside me was when I

was planning to crossing the road. I saw a car coming at a moderate speed. As he saw

me crossing, the drive stopped and waved his had to let me pass. Later I learnt that

this was a normal practice. No matter how late they were, they would always allow

someone to pass. A simple gesture like that had a great impression on me.

I worked with interns from Belgium, Germany, different parts of India and many Sri

Lankans. The network I grew was unexpected as I am now connected to those people

who could really help me grow professionally in the future. I made good relations

with the clients of my employer and also with my colleagues. I also received an

invitation to work with a company in Sri Lanka.

The Buddhist culture in Sri Lanka wasn’t a surprise to me, but the connection of the

Sri Lankan mythology to our Hindu scriptures and the differences in both really

intrigued me. It left me with one conclusion- Every opinion counts and to maintain

good relations and harmony between any two countries, one needs to have a global

mindset and clear sense of acceptance. The AIESEC internship made me more aware

of the situation in the country and I realized that we only read of the major world

issues in the newspapers but many smaller issues go unnoticed until you actually live

them. Seeing the fear of the LTT in them, I realized that there was some unrest in

the country. I decided to stay more aware of what is happening around the

world.This internship also helped me realize what potential I had and how I could use

it in the above mentioned fields.

I would like to thank AIESEC for giving me the

opportunity to look at the world from a perspective

different from that of a tourist. This internship gave

me glance of what the professional world looks like

and confidence to venture out and make a mark for

myself.

Skills Developed

Strategy Development

Business Analysis

Sales and Product Development

Marketing and Advertising

Social Media Marketing

Presentation and Communication Skills

You too can have an international

internship experience.

Logo onto www.aiesec.in to know more

or

register at www.aiesec.in/join-aiesec.