Rick KirkpatrickSweet Street Desserts, Inc.

• #1 Gourmet Dessert Manufacturer in the US• Privately held company with Woman Owned Minority Status• 23 years of dessert experience• Extensive Product line• Innovative, quality driven organization• Facility located in Reading, PA• Established National & International Distribution• 99.9% fill rate

SWEET STREET COMPANY OVERVIEW

Sweet Street Desserts U.S. Distribution Map

Capability to service all US locations with current distribution network and…

…EXPAND DESSERT PLEASURES TO ALL PARTS OF THE WORLD.

                                                               

Middle East

Singapore

JapanHawaii

Canada

Caribbean

Mexico

United Kingdom

GreeceItaly

Germany

Malta

NorwaySweden

The dessert menu can be a springboard for distinction…customer delight…return business…greater profits. The Sweet Street Balanced Dessert Menu Concept brings out the power of taste and appearance to help sell more desserts.

By evaluating your dessert offerings on taste (flavors and textures) and appearance (shapes and presentation), there will be at least one dessert that appeals to each customer. It’s a simple concept and we’ll show you how it works to your benefit.

The importance of getting ONE person at the table to participate…

• The check average for the table is increased.– 82.4% would order dessert when someone else at the table orders dessert**– 76% of patrons would order a dessert specifically made to be shared.*– 54% of people will order a dessert they see others eating.**

• Other high margin items get sold as compliments.– 65.8% would order coffee, tea or an after dinner drink when someone else at the table orders dessert.**– 88% will order coffee, tea or an after dinner drink with their dessert*

• Provides an opportunity for making a last, GREAT impression.

Four easy steps

3. Consider shapes

4. Consider presentation

TASTE

APPEARANCE

1. Consider flavors

2. Consider textures

How to “WOW” your customers…

TASTE starts with a FLAVOR!

SELECT FROM FOUR FLAVORS

Although 95% of patrons would order if their favorite dessert was on the menu, our research indicates that patrons are also prone to choosing their favorite flavors when ordering a dessert…

It takes only four flavor profiles to appeal to 88% of patrons which will dramatically increase the likelihood ONE dessert on your menu will appeal to ONE customer.

It’s no wonder then, that these four flavors consistently rank as the highest selling and most often menued flavors on the dessert menu.

OFFER A RANGE OF TEXTURES

Different textures make the menu interesting, more intriguing and different patrons are influenced by different textures.

Key Point:

Textures give the waitstaff a good starting point for mouthwatering

descriptions and promotes effective suggestive selling.

Present an array of SHAPES to maximize visual appeal!

The SHAPE AND PRESENTATION greatly enhance the APPEARANCE OF A GREAT DESSERT MENU.

Compare this to six pie wedges!

Creating interest brings patrons closer to a buying decision with a little attention to presentation. Simple platescaping can make any dessert a signature item.

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“Create a memory” with a GORGEOUS PRESENTATION

Factors influencing the decision

to order dessert:•Appearance of Dessert –89%•Photo on Menu – 85 %•Dessert Cart/Tray – 80%•Table Tent – 52%•Menu Clip on – 42%•Counter Card –36%

722 Hiesters Lane • Reading, PA 19605 • 610-921-8113 • FX 610-921-0915 • email: www.sweetstreet.com