Richland Northeast High Riley Award presentation

Richland Northeast High SchoolFounded 1978The Right DirectionSabrina Suber, PrincipalMachael Peterson, RNE SIC Chair

1Who isRichland Northeast One of five high schools within Richland County School District Two.The second oldest high school in the district.The only high school in the district, located in an area without opportunity for new residential growth.The only high school in the district, located in an area that is economically depressed.

2Who We AreAsk about wanting the percentages or the numbers as the labels. Or, use both3Who We Are4

The RNE SIC became involved in the district re-zoning process because of the increase of minorities and lower-socio-economic population versus other high schools in the district who saw a decrease in these areas.Collaborating with administration and the district to Promote IB status within the community via billboards.The RNE SIC became very involved in engaging dialogue between the community and school board members that resulted in a more balanced and diverse student population, not only at RNE but across all high schools within the district.ActionsResultsGoal 1: Work to maintain a well-balanced student population demographically, economically, and academically5

The RNE SIC partnered with Ginger Bates, a Marketing Professional and RNE parent to Re-Brand RNE and began an aggressive marketing campaign to improve the public perception of RNE.The existing RNE Cavalier Logo was modernized with an updated look that would be included on all marketing material including the original school colors.Unveiling of the new tag- line. RNE The Right Direction.The first ever RNE Spring Festival will take place on April 13th to continue a positive association of RNE within the local community.Goal 2:Institute a Re-Branding initiative with a local Marketing/PR professional to improve RNEs reputation and standing within the district and communityActionsResults6

The RNE SIC became very focused on improving school communications related to the elimination of a grant-funded full time staff person who previously assisted with public relations including parent communication and newsletters.The RNE SIC established a parent e-newsletter this year to help families stay informed of various topics such as organizations and groups, highlight facility upgrades, and increase the overall sentiment that families feel connected to the school their children attend.Goal 3:Improve communications between RNE and students/families/communityActionsResults7

Richland Northeast High SchoolFounded 1978The Right DirectionSabrina Suber, PrincipalMachael Peterson, RNE SIC Chair

Thank you for your time and consideration.8