Richard Mitchell

Freelance Copywriting for B2B, technical and financial clients.

07903311731

BrochuresMaking long copy compelling, for

financial, technical and B2B clients

Direct Mail Pushing the envelope

Anyone can write a letter. Not everyone can make readers respond.

Citibank needed to launch a complex investmentproduct. I turned financial jargon into clear salescopy - and dealt with the all the legal constraints.The result? A highly profitable product issue.

Financial.Because there’s no such thing as easy money.

Financial copy has to do much more than simply sell products. It has to negotiate a minefield of legislation, persuade reluctant customers and meet brand guidelines. I have worked as a consultant within UK . I can lead you through that minefield, and into the land of increased sales that lies beyond.

Selling off the screen

It’s still called new media. We need new techniques to sell there. I have developed solutions to turn clicks into cash.

Complex web content

Technical made approachable.

HP needed a range campaign with something different…

EDM

IntegratedEmail and the internet provide endless opportunities. An integrated campaign can produce response and sales in the shortest possible time. Let me write yours.

Press ads Memorable headlines and

persuasive detailed copy when you want direct response. I make ads work harder. Isn’t that what you

want your ads to do?

AutomotivePassion and technical

Newslettersand magazines

PropertyBrochures, web,

mailings…

Now, what can I do for you?

Call me on 07903311731