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THE POWER OF THE PENCIL

5,000 + Television, Radio, and Web

1,700+ Newspapers

AP CREATES THE NARRATIVE

THE BIAS FLOW

“Obama blames Boehner for ‘reckless Republican shutdown”

“Obama blames Boehner for ‘reckless’ shutdown”

“White House Meeting Over, Obama Back to Blaming Shutdown on Boehner”

“Obama blames Boehner for continuing government shutdown”

PRINT DRIVES EVERYTHING

‘Obama blames Boehner for ‘Reckless Republican shutdown’

‘Obama blames House SpeakerJohn Boehner for shutdown’

‘Obama Blames Boehner for ‘Reckless Republican Shutdown’

‘Obama blames Boehner for ongoing government shutdown’

‘Obama: Shutdown Could Be Over By Now’

“Republican shutdown could be over by now”

AP CONFIRMS WHAT AP CREATES

62%

Nearly two-thirds of Americans blame Republicans for the government “shut-down”.

SCALE PLUS BIAS CHANGES BEHAVIOR

Media bias is worth 5-7% in close elections.

Pew Research identified 63 competitive races in 2012.

BEFORE

AFTER

INVESTIGATIVE REPORTING, NOT OPINION

. . . AMI STAFF ABSENT”“CHOIR CONCERT HELD . . .

PROVEN MODEL“District Attorney’s Wife Drove Case Against

Wis. Gov. Walker, Insider Says”

Stuart Taylor, Jr., former Supreme Court correspondent MAINSTREAM

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