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#1 Billionaire Saving the Planet#6 Richest In UK

#272 Richest in the WorldKnight Bachelor

For Services in Entrepreneurship

SIR RICHARD BRANSONBy:Dhruv Bansal16/2013SIR RICHARD BRANSONBornJuly18,1950,England VirginGroup>360companies Companiescost $ 25billion55000employees

AFrugalBillionaire IsanEnglishindustrialist(businessmagnate) Thequintessentialentrepreneur

MilestonesHewasknightedin1999forhis Servicestoentrepreneurship SirRichardappearsatNo.85onthe2002 listof100GreatestBritons

SirRichardwasalsorankedin2007'sTimeMagazine "Top100MostInfluentialPeopleintheWorld".

On7Dec2007,UnitedNationsSecretarypresented BransonwiththeUnitedCitizenoftheWorldAward forhis supportforenvironmentalandhumanitariancauses

Myinterestinlifecomesfromsettingmyself huge,apparentlyunachievable challenges and trying to rise above them. From the perspective of wanting to live life to the full I felt that I had to attempt it.Howhebegan Whenhewas16yearsold,hedroppedoutofschoolto move to LondonandlaunchStudentMagazine,whichdid relatively more success.At19,foundedtheVirginmailorderrecordcompany.Successinsellingmailorderrecords,openingofarecordshop then launchedownrecordlabel,Virgin Records.OnMay25,1973,theRichardBransonbiography took ona wholenewdimensionwiththereleaseofMikeOld fields-the first release for Virgin Records, which quickly became a best seller throughout England.GREATSUCCESS

Topknowncompanies VirginRecordsmusiclabel VirginAtlanticAirways(USA) VirginMobile (India) VirginMedia(UK'sfastestbroadband) VirginBlue Australia VirginGalactic

BransonsEmpire

8Virginbrand Branson didnt runhisbusinessesbystrategies.Instead,hekeepsatodolist,that he writes at thebeginning of each day.In recent years, Branson has taken steps to define a strategy for the Virgin Group- Branded Venture Capitalism was what his strategy advisor called it.

Somesimplestrategies

Size does matter:you need to challenge and compete with big brands to become big yourself. Take it easy,mix fun with work. Haggling is possible in every business it brings down prices. Mingle like a common man,go ahead like a bullet. Be camera /media friendly

Maincharacteristics Abilitytoconnectwithpeople.

Innovative approachtothebusiness. Likechallengesandalwaysdisengagedifficulties.

Imnotgoodattheory.AlmosteverythingIvelearned,Ivelearned bydoing. Toppingmylistofgutfeelingsisthis:businesshastogivepeople enriching,rewardinglives,orits simply notworthdoing. STRATEGY ListentopeopleEncouragecommunication andfeedback. Integratepersonnelinto other parts of organization.BRANSON'SSKILLSPublicRelationsgeniusheunderstandswhatthe mediawantsandgivesitto them. Heislikeable.Heknows when to disappear. COREBELIEFSANDVALUES Helping peopleachieve thingsthattheydidnot knowtheywerecapableof Beingacatalysttothe success of others Constantlylearning VALUESANDBELIEFS Hesaysthatheneverlistensto critics. HeisaspongefornewideasInspirepeopletothinklike EntrepreneursCharacteristics of Richard Branson

Quiet, serious, sensitive and kind. Do not like conflict, and not likely to do things which may generate conflict

Loyal and faithful. Extremely well developed senses, and aesthetic appreciation for beauty

Not interested in leading or controlling others Flexible and open-minded. Likely to be original and creative. Enjoy the present moment. Personality ISFPIntrovert Sensing Feeling Perceiving Leadership SkillsEmployee EmpowermentPatiently listens to Employees ideasNot a conventional business personNever forces a consensus Energizes people towards higher performanceCollaborating, Competing, Compromising, Avoiding, Accommodating

Leadership Style: Participative

Adjustingleadershiptheories

Blake and Moutons Managerial GridLeadershiptheoriesTransformational Leadership-Focused on bringing about changes in organization by building vision, securing commitment and empowering people.

Path Goal Theory(Participative Leadership)- Leaders to provide information, support and resources to help followers achieve the goals.

LeadershiptheoriesSituational Theory (Hersey & Blanchard): High concern for relationship and low concern for task i.e. Participative behavior.

Ohio State Studies: He is a consideration type of leader who believe in fostering informal relations. Establish warm, friendly and supportive climate for the subordinates to perform well. LeadershipqualitiesArtofdelegationIhavetobegoodathelping peopleruntheindividualbusinessesBransonsayshisphilosophyof "lookforthebestandyou'llgetthebest"helped him build an empire recognized for its young, fun culture..Ifafloweriswatered,itflourishes.Ifnot,itshrivelsup&dies.Employeeshouldbegiventheopportunity todowellin a different Virgin Group Job. Firing is seldom an option.LeadershipqualitiesMotivationalstrategiesextendtoinnovativeideas.ThekeytoencourageinnovationwithintheVirgin ranks,suggestsBranson,istolistentoanyand allideas andtoofferfeedback.Inspirepeopletothinklikeentrepreneurs,and whateveryoudo,treatthem likeadults.Onethingiscertaininbusiness.You&everyonearoundyouwillmakemistakes. You have to trust people around you to learn from their mistakes. Blameandrecriminationsare pointless.Team SpiritFamily orientedGood in sportsFlexibleOpen-mindedWelcomes different ideas and does not impose his decisions on employeesHad his own Advisory team Abilene Paradox: Avoids ConflictsThank you