Rich and Co Diagram of Our Approach
3
Growth Two Steps Program to Generate a Steady Flow of High Quality, Pre-Qualified Prospects and Referral Sources Step 1 – Build and Maintain Your Reputation as a Premium Problem-Solving Expert Firm or Professional 1 Rich and Co. Chicago 312-726-0647 richandco@r ichandco.com Copyright: Rich and Co. All rights r eserved Level 1 – Passive Digital – Web sites “Hard Copy” – Existing brochures and mailed pieces Established as Technical and “Go-To” Expert in Field Deep Experience, Seasoned In Problem-Solving Practical Ability to Real-World Problem–Sol ve: Today Your Expert Intellectual Property (IP): Proprietary Products/Services Tools to Build and Keep Your Premium Expert Reputation (R&C Provides Support in all these Areas) Increasing Resource Demands Level 2 – Outreach Campaign Emails, CRM Updated Websites/Blog/Vi deos Updated/New/”E vergreen” IP docs ‘Casts, Webinars, Podcasts Level 3 – New, “Evergreen” IP & “Hard Copy” Regular Digital Newsletters/IP -Rich emails Letters Brochures, Newsletters Level 4 – Targeted Events Working-Referral Groups Referral Source Training Business Development Alliances Brochures, Newsletters Level 5 – Strategic Events Social Events Conferences Public Media Books Your Key Deliverable: Immediate, Real-Time Expert Problem-Solving Premium Reputation Creation Expert Basics Expert Outreac h
Transcript of Rich and Co Diagram of Our Approach
8/8/2019 Rich and Co Diagram of Our Approach
http://slidepdf.com/reader/full/rich-and-co-diagram-of-our-approach 1/2
Growth
Two Steps Program to Generate a Steady Flow of HighQuality, Pre-Qualified Prospects and Referral Sources
Step 1 – Build and Maintain Your Reputation as a Premium Problem-SolvingExpert Firm or Professional
1Rich and Co. Chicago 312-726-0647 [email protected]
Copyright: Rich and Co. All rights reserved
Level 1 – PassiveDigital – Web sites“Hard Copy” – Existing brochures and mailed pieces
Established asTechnical and
“Go-To” Expert in Field
Deep Experience,Seasoned In
Problem-Solving
Practical Ability toReal-World
Problem–Solve: Today
Your Expert Intellectual Property (IP): Proprietary Products/Services
Tools to Build and Keep Your Premium Expert Reputation
(R&C Provides Support in allthese Areas)
Increasing ResourceDemands
Level 2 – OutreachCampaign Emails, CRMUpdated Websites/Blog/VideosUpdated/New/”Evergreen” IP docs‘Casts, Webinars, Podcasts
Level 3 – New, “Evergreen” IP & “Hard Copy”Regular Digital Newsletters/IP-Rich emailsLettersBrochures, Newsletters
Level 4 – Targeted EventsWorking-Referral GroupsReferral Source TrainingBusiness Development AlliancesBrochures, Newsletters
Level 5 – Strategic EventsSocial EventsConferencesPublic MediaBooks
Your Key Deliverable: Immediate, Real-Time Expert Problem-Solving
Premium
ReputationCreation
ExpertBasics
ExpertOutreac
h
8/8/2019 Rich and Co Diagram of Our Approach
http://slidepdf.com/reader/full/rich-and-co-diagram-of-our-approach 2/2
Growth
Step 2 – Prospect Acquisition
2Rich and Co. Chicago 312-726-0647 [email protected]
Copyright: Rich and Co. All rights reserved
Realizing a Return on Your Reputation - You Get:
More and Higher Quality Prospects
New and Higher
Quality ReferralSources
In-Place Sales
Pipeline and ClosingProcesses
In-Place ReputationBuilding Processes
Objective: Face-to-Face Meetings with Pre-Qualified Prospects
You Outsource to Rich and Co.
Benefits:
• Immediate Opportunity Identification
• Speed to Market
• Cost and Time Savings
• Expert Guidance
• Proprietary Tools & Resources
• Network of Trusted Relationships
•
RegularReporting
Database Creation: Prospects and Referral Sources (R&C, Client)
Email Marketing: Sharing Problem-Solving, Reputation Building IP (R&C,
Client)
Qualification: Phone and In-Person (R&C)
Set Face-to-Face Meeting (R&C)
Attend Meeting: Your Principal + R&C Principal, Debrief
Get Feedback: Identify Needs, Uncover Prospects (R&C)
Pre-Qualify Prospects: Fact-Find Introduce Your Solutions (R&C)
Set 1st Prospect Sales Meeting: Pre-Planning (R&C, Client)
Support Sales Closing: Referral Source Communications (R&C)
Ongoing: Referral Source Relationship Management + Marketing
Proprietary Databaseof Prospects &
Referral Sources
Our work is organized by metro areas. We work nationally. Our clients include global,national, regional and local firms.
