Ricardo Larriera2007 New York Marathon Team Heart

Foundation Sponsorship Proposal

The Journey for HeartOn November 4, 2007 Ricardo Larriera will be lining up with the world’s best runners in theNew York City Marathon.

There will be no second prize, and his sights will be set on creating history by taking linehonours in his debut appearance (in the 39-40 yr old Uruguayan Egg and Spoon division)

However there is a cause which is even greater than the man himself, and that is theNational Heart Foundation.

Larriera will be running with Team Heart Foundation to raise awareness and funds to helpfight cardiovascular disease.

He is aiming to raise a minimum of $20,000 through sponsorships and donations, to helpfund the Heart Foundation’s crucial and lifesaving research into the causes, prevention andtreatment of the disease that kills more Australians than any other.

A golden opportunity currently exists to share in Larriera’s success, as amajor sponsor on his assault on the 2007 NY Marathon and heart disease!

The Running ManName: Ricardo Jorge Larriera DelgadoBorn: The high altitude plains of UruguayRecord: First ‘96 Calcutta “Curry to Toilet” Dash 2000-2006 Sydney Marathons (Bib Administration) 2004 City to Surf (BBQ Chef) 1978 Boston Marathon (Drinks Station Attendant)Body Type: Athletic FatAnticipated Race Day Weight: HeavyLung Capacity: Help me!Training Diet: High Protein, High Carb, High AnythingPublic Profile: Totally unknown and ignored wherever he goes

Larriera (center) & family running awayfrom the scene of the crime in his nativeUruguay (1963)

Ancient Pottery from Uruguay depictingMarathon runners (or thieves)

Larriera in full flight at the 2004 City To Surf BBQServing Drinks at the ‘78 Boston Marathon

The Event Recognised in the top 4 Marathons in the world! 37,000 runners! 140+ Nationalities! 42.2km through NYC! 2.5 Million spectators (and pick pockets)!

Over 2.5 million pick pockets line the entire course

The PackageMain Race Day Shirt & Shorts Branding - guarantee your brand minimalexposure as it gets lost a sea of 37,000 runners

Training Shirt Branding - We’ll throw this in for free as it will be seen evenless than the race day shirt, given Larriera is very unlikely to train

Television Coverage - Over 315 million television viewers internationally,guaranteeing maximum exposure in markets where you don’t sell any products

Signage opportunities - there are none

Your logo will not be here

Your opportunity to own the race day suit!!!

Instore appearancesAs the major sponsor we will guarantee that Larriera will neverappear anywhere near your stores and new product launches.

For minor sponsors there is a risk that he might make appearances

Some recent Larriera instore appearances……listen to the hum of those cash registers!!

Money Can’t Buy Experiences1 x Framed, signed and autographed Larriera Race Day Socks (unwashed) -give your reception area that WOW factor!!!1 x Training and Team Building day with Larriera - a perfect way to get rid of thedead wood in your organisation.5 x Hot Laps with Larriera (a real life jog around your office block) - A great salesteam incentivisation reward….watch your sales fly out the door!!2 x Official 2007 NY Marathon T-Shirt and Cap - the only items of any true valuein this entire sponsorship package

……...because no one would ever pay for this!

Fundraising Website

Your Logo HereMajor Sponsor

Honor Roll

Corporate HospitalityThere is no corporate hospitality available at the NY marathon.

However at no extra charge Larriera is available to attend all of yourcorporate hospitality events…..like for example all State of Origins,Rugby Tests, Soccer Internationals, Melbourne Cup, Melbourne GrandPrix or the Grand Finals for any football code. A great way to leveragebrand “Larriera” and impress your guests!

As part of his commitment to the cause, Larriera is offering this serviceto anyone, including non-sponsors.

Why Sponsor Larriera?This a golden opportunity to associate your brandwith one of the hottest sporting properties availableon the market today bar none!!!!

…and while your brand is bathing in the prestigethat it will attract from being associated with Larriera…

…you will also know that your sponsorship investment will go directly to the HeartFoundation……who has been funding crucial and life-saving research into the causes,prevention and treatment of the disease that kills more Australians than any other -cardiovascular disease. This disease which includes heart, stroke and blood vessel isso heartbreakingly common that almost everyone will be touched by it in our lifetime.Every ten minutes, another Australian family loses a loved one to cardiovascular disease.

Major Sponsor Investment Protected Official Major Sponsor

Major Front Branding for Race Day suit Training Shirt Front Branding Framed & Autographed Race Day Socks Value Add Money Can’t Buy Experiences Guaranteed No Instore Appearance Access to Database of 12 members Attendance to all your Corporate Hospitality Massive Website Exposure 315m Worldwide TV Exposure (except from where you will be watching) 2 x Official 2007 NY Marathon T-Shirt and Cap 100% Funds go to the National Heart Foundation 100% Tax Deductible

Total Investment: $5000.00

Primary Sponsor Investment

Back/Sleeve Branding for Race Day Suit Training Shirt Sleeve Branding Framed & Autographed Race Day Socks Value Add Money Can’t Buy Experiences Cannot Guarantee No Instore Appearances Attendance to all your Corporate Hospitality Tiny Website Exposure 315m Worldwide TV Exposure (except from where you will be watching) 2 x Official 2007 NY Marathon T-Shirt and Cap 100% Funds go to the National Heart Foundation 100% Tax Deductible

Total Investment: $3000.00

Minor Sponsor Investment

Only 4 x Minor Sponsorship Packages are available Underwear and Back Branding for Race Day suit Training Shirt Sleeve Branding Guaranteed to arrive at your Instore Appearances Attendance to all your Corporate Hospitality Tiny Website Exposure 315m Worldwide TV Exposure (except from where you will be watching) 2 x Official 2007 NY Marathon T-Shirt and Cap

Total Investment: $1000.00

Please Note: The minor sponsorship will contribute to the non-tax deductible component that will cover the travel andaccommodation costs which will total $4000.

Love Job SponsorshipInvestment

Donate any amount you like a you will receive a free hug from Larriera & the Heart Foundation

How to Sponsor

You can pay for your sponsorship simply online

Log on to: www.heartchallengesny.kintera.org/ricardo

Thank you for your generous support!