RICA

Agenda

• Progress to date

• Initiatives Dec & Jan

• Planned initiatives going forward

3

Progress to Date (Active customers)

3

• 83% of active customers have been successfully registered..

• 3.7 million active customers still need to be registered at the end of January 2011.

Payment Method

Registrations vs. Active base as at 31 January 2011

Base  as at  31 December

Last 3 Months

active base as at 31

December

31-Jan 2011 1 Nov 2010

Registered NOT

Registered % NOT

registered  

Active base NOT

registered  

Prepaid 20 505 926 17 142 571 14 019 192 3 123 379 18% 22%

Contract 5 042 830 5 042 830  4 404 070 638 760 13% 22%

Total 25 548 756 22 185 401 18 423 262 3 762 139 17% 22%

4

Challenges experienced• It took much longer , than anticipated, for customers to understand the

RICA requirements

• Customers in outlying areas are not exposed to traditional media ie TV,

print & radio

• Contract customers didn’t think they need to register as the Network

have got their details

• Most Prepaid customers don’t have Proof of residential address

– They have prepaid electricity, no accounts that indicate residential address.

– Many people don’t receive post at residential addresses or at schools and

at retail stores

• Prepaid customers are mainly located in rural & outlying areas, serviced

by informal traders making it difficult to reach them.

• Customer’s apathy to registration slowed registrations down ie they’ll

wait for the last minute to register

5

Initiatives Dec 2010 & Jan 2011

• Rural areas (where people go home for holidays)

– Permanent RICA registration facilities were set up in rural areas

within Limpopo, KZN & Mpumalanga during the Christmas period, to

register customers where they go home to for the Festive Season.

• Walk in centres

– Permanent registration stations were place in the Walk-In Customer

Care centers, Vodacare outlets and selected Vodashops.

• Additional Trade Partners incentives were put in place to register

customers

• Implemented IVR announcement when you call the call centre to

inform customer who are not registered to RICA before 30 June.

• RICA adverts placed in SAPS Community news papers

• Partners with Retail stores eg Game to offer customers free-bees

to RICA eg 2 litre coke.

6

Activities during Dec 2010& January 2011

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RICA Activities at the

Community phone

containers

Malls: RICA registrations were

included in all summer

marketing campaigns in all the

regions.

RICA adverts in the SAPS

news letters

RICA promotion

with Game

RICA counter on the Mail &

Guardian website

7- 7 -

Initiatives Dec 2010 & Jan 2011• In December 2010 the existing registrations increased from 8.877 per day in November to

9,876 a day in December.

• In January registrations decreased to 2914 per day. (The decline could possibly be

contributed to the extension of the deadline)

Month

Contract Prepaid

Per Month Per Day Per Month Per DayJul - Dec 2009 667,948 21,791 3,444,229 112,757Jan to Apr 10 1,030,441 8,630 2,128,354 17,748May-10 71,692 2,313 336,781 10,864Jun-10 76,639 2,555 204,373 6,812Jul-10 159,846 5,156 156,968 5,063Aug-10 131,763 4,250 190,805 6,155Sep-10 153,145 5,105 190,004 6,333Oct-10 291,085 9,390 366,335 11,817Nov-10 176,331 5,878 266,324 8,877Dec - 10 155,994 5,032 306,141 9,876Jan – 11 42,646 1,375 90,339 2,914 Total 2,957,284 7,680,653

Planned Initiatives Map

THANK YOU