RI District 7610 CLTS Public Image Breakout Session Peter Vu (sitting in for Vance Zavela) Germanna...

RI District 7610 CLTSPublic Image Breakout Session

Peter Vu (sitting in for Vance Zavela)

Germanna Community College

Culpeper, VA

May 19, 2012

http://www.rotary.org/

http://www.rotary.org/en/Members/Training/ForAllRotarians/Pages/ridefault.aspx

CLTS – Public Image Breakout Session

• Agenda– Introduction– PR Committee Roles and Responsibilities– RI PR Grant Application for 2012-2013




2012-2013 District 7610 PR Committee

Vance Zavela (District Public Image Chair) [email protected]

Chuck McPherson (Newsletter Publisher) [email protected]

Jim Gates (Communications) [email protected]

Peter Vu (Webmaster) [email protected]

Earl Baughman (Newsletter Editor) [email protected]

Diane Hill (Social Media) [email protected]

Julie Franklin ([email protected])Lt. Governor overseeing our committee

mailto:[email protected]










2012-2013 Public Image Coordinators for AG TeamsBrad Ramsey (Area 1) [email protected] Friend (Area 2) [email protected] Kammer (Area 4) [email protected] Sours (Area 6) [email protected] Hill (Area 10) [email protected] West (Area ?) [email protected]







• Committee Role and Responsibilities– Role

• To inform the public about Rotary and promote the club’s service projects and activities

– Responsibilities• Develop committee goals and budget.• Promote Rotary and your Rotary club in your community.• Work with Rotarians in your club to maximize public

relations efforts.• Understand the components of public relations that will

help you promote Rotary to the community.• Know Rotary’s key messages and be able to use them when

speaking in public.




• Develop committee goals & budget – plan how your PR committee will communicate with

Club PR committee

Incoming club President, President-

Elect, and Vice President

Service projects committee

Membership committee

Rotary Foundation committee

Club administration committee

Club treasurer (to be aware of upcoming projects of interest to the media)

(to tailor your efforts to target potential members and foster pride among current members)

(to be aware of upcoming Humanitarian Grant projects or visiting scholarship recipients)

(to be aware of weekly club program speakers and to design the club’s website)

(to ensure your PR committee’s financial needs are included in the club budget)

(to be aware of club goals and for support)




• Promote Rotary and your Rotary club in your community.– Sponsoring special events, such as marathons, recycling efforts,

or fundraisers.– Creating exhibits and displays throughout the community.– Advertising club projects and events in newspapers or

magazines, on billboards or buses, or in air or rail transportation centers.

– Encouraging Rotarians to wear their Rotary lapel pins.– Posting Rotary information on an online forum, community

calendar, social networking sites, or your club’s or another organization’s web site.




Examples of creating exhibits and displays throughout the community.




Example of advertising club projects and events in newspapers. This article appeared in the News & Messenger paper, May 11, 2012.




Note: Submit articles and photos for the District newsletters to the District Newsletter Editor, Earl Baughman

Example of advertising club projects and events in District newsletters. This article appeared in the District Monthly newsletter, April 2012.




• Work with Rotarians in your club to maximize public relations efforts.– Fellow club members can help you make Rotary and your club

known by having them spread the word about your club’s activities and projects and about the organization. Make sure to update your club’s website and club’s Facebook page.

– Fellow club members can also help distribute club business cards and club brochures.




• Understand the components of public relations that will help you promote Rotary to the community.– Audience

• Public relations efforts should be directed at different audiences– Media

• Newspapers, radio, television, Internet. Establish contacts early• Social media

– News releases• Alert media to an event and serve as the basis of a news story• Should address questions of who, what, when, where, why, & how

– Fact sheets• Go to the RI website http://www.rotary.org and type fact sheet in

the search box at the top





• Know Rotary’s key messages and be able to use them when speaking in public.– Rotary is one of the largest and most influential international

humanitarian service organizations in the world.• 1.2 million members in more than 34,000 clubs worldwide

– Rotary is a global network of business, professional, and community leaders.

– Rotary promotes peace and international understanding through its educational and humanitarian programs.

– Rotary’s top philanthropic goal is to eradicate polio worldwide.– Rotary and its partners have dropped the number of polio-

endemic countries drops down to three (Afghanistan, Nigeria, Pakistan), the lowest in human history.




• Recommended resources for your PR committee– Club Leadership Training Seminar– Club Public Relations Committee Manual– Camera (take it with you to Rotary functions)– Laptop / PC with internet access– Photo organizer and editor (Picasa, Photoshop, etc.)– Read/Write access to your club’s web hosting service– HTML editor to edit your club’s website

• Many editors available to choose from• Example: CoffeeCup HTML editor ($69) (

http://www.coffeecup.com/html-editor/). Go to website http://www.retailmenot.com/ for discount coupons

– Club social media accounts– District website (www.rotary7610.org) and RI website (www.rotary.org)

http://www.coffeecup.com/html-editor/

http://www.retailmenot.com/

http://www.rotary7610.org/





• RI PR Grant Application for 2012-2013




•Airport backlit displaysA) Proposed layout for first backlit

display (1 of 2)

B) Proposed layout for second backlit display (2 of 2)

Locations:Washington-Dulles International Airport (IAD)Ronald Reagan Washington National Airport (DCA)Charlottesville Albemarle Airport (CHO)




•Performing Arts Center Program AdsA) Proposed layout for program ad (Inside Center Spread)

Location:Hylton Performing Arts Center

Manassas, VA




• TV and Radio AdsA) Rotary Video Advertisement

30-second Rotary advertisements on channels DISC-TV, CNBC-TV, HLN-TV, MNBC-TV, TWC-TV, HALL-TV for a period of three weeks, 15 times per week with Comcast.

Location:Fredericksburg, VA area




• Online AdsA) Rotary Internet Advertisement

Once a user has clicked on the “LEARN MORE” button it will take the user to the Rotary International website.

Location:Facebook, LinkedIn, Twitter




Thank you!



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