RHONDA LIFSEY MITCHELL (817) 988-2143 / Fort Worth, TX 76179Rhonda@winningbeat.com / www.winningbeat.com LinkedIn Profile

MARKETING / CORPORATE COMMUNICATIONS / GRAPHIC DESIGNERA creative and innovative marketing leader offers a proven track record of success in translating complex concepts into easily understood and meaningful presentations. Leverages talent as a campaign artist to present a balanced typography and layout while adhering to marketing best practices. Excels in forging and maintaining strong relationships with all stakeholders, including investors, employees, vendors, peers, and the community at large. Industry experience includes financial planning, aerospace, engineering, residential, IT, entertainment, hospitality, retail, and political campaigns.

AREAS OF EXPERTISE: CORPORATE COMMUNICATIONS, MARKETING & ADVERTISING, EVENT PLANNING, GRAPHIC DESIGN, PROMOTIONS, PUBLIC RELATIONS, RESEARCH & DEVELOPMENT, QUALITY CONTROL, WRITING, STARTUP LEADERSHIP

S E L E C T C A R E E R H I G H L I G H T S

Created product branding (from concept to execution) for a concrete overlay company that sold local projects to high-end residential customers and distributed products to national/international clients; bolstered sales for a rebuilding effort, helping company grow to $100K per month in B2B sales and $50K in residential work.

Implemented online purchasing capabilities at GoldenLook Systems and structured an Excel estimation tool used on the jobsite to create proposals and internal forms quickly.

Proved vital in rebuilding the operation after an ownership change, providing marketing collateral to secure, communicate with, and promote business with 250 dealers nationwide.

Performed quality assurance for product implementation, logged bugs, and reposted sequences to replicate version build challenges at Remedy Corporation, enabling teams to deliver a higher quality end product.

P R O F E S S I O N A L O V E R V I E W

GOLDENLOOK SYSTEMS, LLC – Euless, Texas 2012-2016MARKETING MANAGER/GRAPHIC DESIGNER

Oversaw seasonal marketing and advertising efforts totaling up to $3K per month for installations and $10K per month for distributed sales; designed all promotional ads, direct mail, brochures, signage/artwork for tradeshows, stationery, end-user packaging, and displays rented to national dealers.

Managed all email campaigns and wrote all corporate communications with clients, public, and stakeholders. Assisted in video production from product staging to script writing. Linked PowerPoint and video content to various

social media outlets for three websites serving consumer, commercial, and B2B audiences. Launched Google PPC, analyzed SEO results, solicited dealers, and coordinated shipping for national orders. Setup collateral for six trade shows per year, photographed job sites, and edited photo galleries for print/web. Developed a variable pricing calculator for truckload orders and proposals; also created and implemented an online

tool to simplify the ordering process.

CONFIDENTIAL CLIENT – Irving, Texas 2002-2016FREELANCE CAMPAIGN MANAGER

Coordinated all aspects related to political campaigns for municipal councilmen, (both incumbents and newly elected), including advertising, political messaging, campaign materials, events production, and volunteer management; achieved a high success rate in very competitive elections.

Created branding, website, direct-mail pieces, canvassing collateral, and ads to positively position the candidate. Scheduled neighborhood “meet and greets” and coordinated phone bank and door-to-door canvassing, including

creating scripts and handouts for volunteers. Designed and purchased T-shirts, buttons, door hangers, standup banners, and signs. Managed polling surveys and voter database.

RHONDA LIFSEY MITCHELL (817) 988-2143 / Rhonda@winningbeat.com / Page 2

LAS COLINAS GROUP, LP – Irving, Texas 2009-2011PROJECT COORDINATOR

Acted as management liaison between Chamber of Commerce, Visitors Bureau, City Hall, and the media; gathered supporters for town hall meeting and other events to communicate the group message to all stakeholders.

Launched community outreach programs that led audiences to specific “calls to action,” including petition signing, letter writing campaigns, and social and media blitzes.

Headed program development on the Entertainment Center’s environmental initiatives, including incorporating eco-friendly elements into building design.

Created marketing programs while targeting specific corporate sponsorship opportunities. Scripted and designed marketing collateral in print, web, and large formats. Communicated messages via public speaking at “Open Houses,” showcasing development plans to the public. Managed $6.7M+ in expenses for the programming group out of more than $13M in funds raised.

CMW FINANCIAL, LLC – Irving, Texas 2002-2009BRANCH ADMINISTRATOR /COMPLIANCE

Created a corporate website and enhanced the web user experience by adding financial calculators. Redesigned corporate brand through web and traditional approaches. Planned and coordinated quarterly meetings, international sales incentive trips, and monthly lead-generating

workshops; also developed training documents and standard operating procedures for new/existing staff. Designed engaging PowerPoint presentations and conducted weekly employee and sales WebEx meetings. Solicited $50K in annual sponsorships and managed the annual Client Advisory Board retreat for three years. Fostered vendor relations, including mutual fund, security, and insurance vendors.

BOMBARDIER AEROSPACE – DFW Airport, Texas 2001

PILOT TRAINING GRAPHICS TECHNICIAN Compiled graphic database with more than 8,000 items. Edited Illustrator files and PowerPoint presentations used in the aviation and pilot training program; coordinated

efforts with the pilot instructors to ensure technical accuracy. Contracted through Art Squad and awarded Associate of the Month in August, 2001.

REMEDY CORPORATION (acquired Axtive in 2000) – Dallas, Texas 1997-2001ASSOCIATE PRODUCT MANAGER

Collaborated with software developers and technical writers to create demo websites demonstrating dynamic content (proprietary and innovative technology at the time).

Designed technical schematic graphics and consumer product packaging. Secured intellectual property and registered product and company web domains. Researched and collected statistics for industry analysis relating to emerging e-Commerce. Ensured product features corresponded with the concepts presented in product documentation. Teamed with business development managers and all product managers on all cross-functional activities to achieve

consistent goals and messaging for product suite.

E D U C A T I O N & C R E D E N T I A L S

AA, Business (with honors) – TARRANT COUNTY COLLEGE

Technical Skills: CS6 Illustrator/Photoshop/InDesign – WordPress – Constant Contact – Certified Level 3 MS Access

RHONDA LIFSEY MITCHELL (817) 988-2143 / Rhonda@winningbeat.com / Page 2Dreamweaver – e-Marketing – e-Commerce – HTML – Google Webmaster – Google Ads – Google Analytics

Reachmail – Mailchimp – Facebook Ads & Insights – Windows Small Business Server – MS Office