Rhino Linings is the Strong Leader in Spray-On Truck Bed LinersSince the company’s inception in 1988, Rhino Linings Corporation has set the standard in the protective coatings industry. As the brand name leader in spray-on truck bed liners, consumers have come to know and trust Rhino Linings® product quality, strength and durability.

The Rhino Linings network consists of more than 2,000 applicators and contractors in more than 80 countries around the world. With over 500 independently owned and operated U.S. and Canadian retail locations, Rhino Linings recognized the need to have a strong local and mobile web presence to increase ease of access to retail businesses and reduce the risk of missed conversions.

Rhino Linings Gets Found by Local and Mobile Searchers

The ChallengeIf a business has multiple stores, branch offices, applicators, and/or a local presence, but lacks local web and mobile coverage on the Internet, it can be missing out on new customers every day. Local business listings with reviews, directions, photos, etc., are now displayed on top of organic search results, making it more important than ever to be found through local search on all the major search engines.

When Rhino Linings approached Rio SEO to help improve its local and mobile web search results, it had limited local visibility on the search engines for the key term “truck bed liner” for its 500+ U.S. and Canadian locations. As the leading manufacturer and applicator of spray-on truck bed liners this was a huge hurdle in driving business.

The Rhino Linings retail businesses had originally been in charge of their locations’ local and mobile SEO, and understandably had very little knowledge or expertise in SEO, yielding in poor results. Rhino Linings applicators were not only losing out on potential customers by not

being found locally online, but applicators who had left the Rhino Linings network were still able to use the Rhino® brand name and contact information to get leads from listings that remained in search engine results long after an applicator left the network.

With the help of software partner Rio SEO, Rhino Linings agreed that the company would have much better results by managing all of its independently owned and operated retail locations local and mobile data from one central location. This would enable all of the locations to have a unified look and feel and give Rhino Linings one central interface to upload, store, display and update all the data for each applicator.

The SolutionUtilizing Rio SEO’s Local Search Solutions, Rhino Linings was quickly able to get all of its applicators’ locations found online, and enabled it to automate, analyze and support this ongoing process. Rio SEO’s Local Search Solutions use five key local SEO modules to deliver multi-location

9255 towne centre drive, suite 750, san diego, ca 92121 • 858.876.3010 • rioseo.com

©2012 Rio SEO, Inc. All rights reserved. Rio SEO, the Rio SEO logo, Rio SEO Local Search Optimizer, Rio SEO Location Finder, Rio SEO Mobile Location Finder, Rio SEO Local Map Optimizer, Rio SEO IYP Optimizer are trademarks of Rio SEO, Inc. in the U.S. and various countries. 12.17.12

businesses maximum local search exposure on both the web and mobile web. Rio SEO’s Local Search Solutions are unique in providing the most comprehensive service that covers all aspects of local search position, allowing Rhino Linings to manage all the elements on one platform.

In less than three months from the launch of the program, Rio SEO’s five modules allowed Rhino Linings to solve its problem of not being found in local search in an extraordinarily short period time.

Rio SEO’s Rio SEO Local Search Optimizer™ automated platform automatically integrated best practice local SEO elements into Rhino Linings® store location applicator landing pages.

The Rio SEO Location Finder™ module built and optimized each of the Rhino Linings local landing pages for each applicator location, while enabling them to add local conversion tools to be found easier by online searchers. The Rio SEO Mobile Location Finder™ allowed Rhino Linings to optimize these same pages and conversion tools on the mobile web as well. Both the web and mobile web versions of Rhino Linings local landing pages were optimized for the targeted key word phrase “truck bed liners”.

Rio SEO Local Map Optimizer™ enabled Rhino Linings to have direct MAP management, optimizing its local business listings on Google Places, Google+ Local, Yahoo Local and Bing Maps. The solution automated its local map rankings for all its retail location listings on the three major U.S. search engines, replacing a very time consuming and disorganized task that was previously tackled by the Rhino Linings® retail businesses.

The Rio SEO IYP Optimizer™ allowed Rhino Linings individual retail location pages to integrate with the Internet Yellow Pages. The technology manages its local business listings and local link building by distributing optimized, consistent local business data and increase search engine page rank, while building relevant back-links through the Internet Yellow Pages and business directories.

Finally, Rhino Linings worked with Rio SEO to create a corporate controlled, centralized call center, with call tracking for easy addition and deletion of phone numbers of both new and old retail locations. This helped to remedy the problem of being found by local searchers as well as former applicators continuing to get leads from listings that persisted in the search engine results after said applicators had left the network.

The ResultsShortly after Rio SEO’s Local Search Solutions were implemented Rhino Linings saw a dramatic increase in local and mobile search traffic to its website and local landing pages. The Rio SEO team provided Rhino Linings with monthly reporting of key performance indicators (KPIs) rolled up and down to the applicator level to show value to both management and the individual retail locations.

• 100% location page-one coverage for searches with local intent looking for their products

• 236% average monthly year-over-year increase in mobile traffic

• 55% average monthly year-over-year increase in organic search traffic

• 55% of unique visitor deliveries to Rhino Linings local retail landing pages converted to a phone call

• Applicators received an average of 12 new leads per month, with applicators in the largest markets getting 62 – 164 new leads per month

Rio SEO and Rhino Linings saw impressive results in a very short amount of time, and the rankings have endured and continue to improve over time. Six months post-implementation, Rhino Linings appeared in ALL first page organic results for the term “truck bed liner” in 100% of all searches with no local results. Those first page results had one, to as many as 10 listings - and an overall average of 5 listings per location. Utilizing Rio SEO’s Local Search Solutions, Rhino Linings has achieved a strong local and mobile web presence that continues to support Rhino Linings® retail businesses nationwide.

About Rhino Linings Since the company’s inception in 1988, the mission of Rhino Linings Corporation (“Rhino”) has been to develop top-quality proprietary, high performance polymers based on polyurethane, polyurea and epoxy formulations. Rhino takes pride in developing protective coatings products that time and again dominate the spray on lining market for industrial, commercial and retail applications. As a result of this success, Rhino has formed several strategic business units including, Rhino Vehicle Protection, Rhino Industrial, Rhino Military, Rhino Epoxy and Rhino Concrete Solutions.