Rhiannon, Phil & Francine (in spirit)

Source

Sponsored Links

Search Engine result

SEO

PPC - Pay Per Click

• In terms of search engine optimisation Cancer Research UK appears at the top or top half of most searches relating to cancer, its causes, treatment and types.

• However in terms of pay per click advertising there isn’t much. But Google does operate free banner ads for non profit organisations. This is kindly named Google grants. Yahoo also support non profit organisations but through donating 50% of revenue earned each time that organisation is clicked through.

• Therefore instead of Cancer Research UK looking for an audience they have an audience looking for them.

Online PR

• Social media sites – Facebook, Twitter.• Personal news on their website; featured articles about cancer; research updates.• Links from other websites to their website, especially during Breast Cancer

Awareness month.

Partnership - Affiliate

Advertising

On the Home page is the option to sign up to

Cancer Research newsletter

E-mail

“I like it” Campaign

It’s all part of a Internet meme that has gone viral on Facebook to raise awareness for breast cancer.

The email sent round to females to update their Facebook status’ with example like: “I like it on the bedroom floor” or “I like it on the kitchen table”.

Women are actually referring to where they like to place their purses, not to their favourite places to make love.

This is all in aid of raising awareness for breast cancer as October is breast cancer awareness month.

Viral Marketing

Offline

• Shops around the country; call centre for information; advertising on TV, radio, etc.

• Offline advertising is done for their main event, Race for Life, for this they do sponsorship, direct mail, merchandise, radio and TV adverts.