Rhetorical Techniques. Rhetoric is the art of speaking or writing formally and effectively as a way...
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Transcript of Rhetorical Techniques. Rhetoric is the art of speaking or writing formally and effectively as a way...
ARISTOTLE’S PERSUASIVE PHILOSOPHY
Rhetorical Techniques
Rhetoric
Rhetoric is the art of speaking or writing formally and effectively as a way to persuade or influence people.
Rhetoric improves communication between the speaker and the listener which allows them to persuade the listener of the necessary ideas, or to make them do certain actions.
How is rhetoric used in the Calvin and Hobbes comic?
Rhetoric in Ancient Times
Much of what we know about rhetoric we owe to the great Aristotle, who managed to give us a clear vision in his work “Ars Rhetorica ”.
Already in ancient times the speakers knew how to talk to an audience and be heard.
Who is Aristotle?
384- 322 B.C.E. An ancient
Greek philosopher well known for his theories on topics that range from morals and aesthetics, to politics and science.
Aristotle’s Rhetorical Techniques
Aristotle believed that the most effective approach to persuasion could be described in 3 techniques:
1) Ethos 2) Pathos 3) Logos
http://www.teachertube.com/viewVideo.php?video_id=41007
Aristotle’s Goal
Through Ethos, Pathos and Logos, the speaker incorporates all channels of communication. For example:
Persuasion
Logos: Targets language
Pathos: Targets
audience
Ethos: Targets author
1) Logos
Logos refers to the “logic or reasoning” presented. Today, many people may discuss the logos qualities of a text to refer to how strong the reasoning of the text is.
Do the ideas presented seem logical, realistic and practical?
2) Pathos
Pathos refers to “emotional appeal”. Pathos qualities of a text refer to how well an author appeals to an audience’s emotions. Pathos as “emotion” is often contrasted with logos as “reason.” Pathos also more closely refers to an audience’s perspective.
Do the ideas presented relate to our senses, stir us emotionally or personally connect to our experiences?
3) Ethos
Ethos refers to “trustworthiness”. Ethos more closely refers to an author’s perspective, and whether they are a credible source.
Are the ideas presented proven? Is the speaker knowledgeable and trustworthy?
Consider the comic once more. Does Calvin use ethos, pathos, logos or a mix of
persuasive techniques?