Rhetoricout on the town

by: the exquisite Brittany Bickley,the charming Greg Breeden& the divine Mica Navarro

Rhetoric Out on the Town #1White House/Black Market• Antithesis- the idea of

contrasting colors being the focus

• White House is business and classy (pure, clean so to speak)Black Market is dressy and more of an edgy color

• Targeted to working and adult women-modest work attire can be seen in the modesty and class of the sign

• Repetition in the color scheme by making the building colors simply white and black to drive idea

• Could have used alliteration in store name to make it more memorable

Rhetoric Out on the Town #2:Lowe’s Truck• Repetition- multiple usage of the

word “improve” grabs attention• Message- Lowe’s is a leader in

progressive home improvement• Target- People who like house

projects (new home owners, people who want efficient tools)

• Used simple background to make the white repetitive words stand out

• Also there is the use of assonance- two out of the three words in the phrase start with the vowel “I”.

• Assonance could have been used stronger if every word in the three part phrase would have started with the vowel “I”.

Rhetoric Out on the Town #3In-N-Out Burger

• Antithesis- idea or words are contrasting in nature.

• Sign promotes the idea of a quick, fun, “in-n-out” fast food experience

• Targeted to younger audience-Bright colors, simple to understand, use of letter “N” instead of “and”, fast-pased message

• Used repetition of bright colors, pointed arrows, and concept of simple, fun, “in-n-out” eating throughout store

• Could have used Asyndeton to keep the short theme going, but be more descriptive in name

Rhetoric Out on the Town #4Bed, Bath, and Beyond

• Alliteration- Repetition of the “B” consonant to make it more memorable

• Repetition of consonants makes message of the words more memorable. The rhetoric adds support to the words explaining the purpose/contents of the store.

• Target- home décor lovers looking for basics as well as maybe more obscure home needs

• To get the message and rhetoric to stand out from fonts-Bolding/lengthening “BEYOND” to draw attention-Making “Bed Bath” smaller lets viewers know that Bed and Bath part is common, but also has all of the “BEYOND” to offer

• Small non-rhetoric change, but could have used a different color besides burnt orange (Too common in southwest. Doesn’t stand out.)

Rhetoric Out on the Town #5Apartment Complex Ad• Asyndeton- omitted conjunctions

between clauses to sound more commanding

• Asyndeton is used to make the message of “Stop, look, lease!” sound short, to the point, and louder visually.-Wants passers to feel commanded by the sharpness of the phrase and stop

• Target- Single men/women, couples, new families, or small families looking for a “luxury” apartment at a cheap price

• Creator made “LEASE” bigger and also repeated it to ultimately press point of getting someone to buy

• Asyndeton would have been used better if the sign said “You should stop, you should look, you should listen!”, however, would have taken away from message of being short/ attractive