1. WHAT Is RHETORIC?Saturday, 15 September, 12

2. RhetoricThe art of persuasive speaking or writing, especially the use of gures of speech and other compositional techniquesSaturday, 15 September, 12 3. Rhetoric The art of speaking (and writing)Saturday, 15 September, 12 4. WESTERN PHILOSOPHY Lets start where it all began...Saturday, 15 September, 12 5. Saturday, 15 September, 12 6. Saturday, 15 September, 12 7. Saturday, 15 September, 12 8. PLATO Born: c. 428 BC Died: c. 348 BCSaturday, 15 September, 12 9. PLATOS REPUBLIC Outlined the ideal state, or government Only a few are t to rule Philosopher kings Those who love the sight of truth (Republic475c)Reason and wisdom should govern Hello, universities!Saturday, 15 September, 12 10. ARISTOTLE Born: c. 384 BC Died: c. 322 BCSaturday, 15 September, 12 11. ARISTOTLES POETICS & RHETORIC Humans are experiential beings We like to nd out different things We enjoy expressing ourselves We laugh, cry and empathize/sympathize Art is meant to be enjoyedSaturday, 15 September, 12 12. VIEWS ON ART Very, very different views. Watch out, it might get ugly!Saturday, 15 September, 12 13. MIMESIS Imitation, representation, acting.Saturday, 15 September, 12 14. Mimesis is good: AristotleHuman beings are mimetic beings, feeling an urge to create texts (art) that reect and represent realitySaturday, 15 September, 12 15. Mimesis is bad: PlatoThe poets...do not possess the knowledge of craftsmen and are mere imitators who copy again and again images of virtue and rhapsodize about them, but neverreach the truth in the way the superior philosophers doSaturday, 15 September, 12 16. CATHARSIS A productions effect on the audience.Saturday, 15 September, 12 17. Catharsis is good: AristotleShowing emotion makes us feel better; it allows usto experience life more fully.Saturday, 15 September, 12 18. Catharsis is bad: PlatoShowing emotion means that you are weak. This isnt agood quality to have if you are to be a respected leader.Saturday, 15 September, 12 19. POETRYArt.Saturday, 15 September, 12 20. Art is good: Aristotle Art makes us feel things; it makes us have a betterunderstanding of our world.Saturday, 15 September, 12 21. Good v. Bad PlatoAristotleMimesis BadGoodCatharsis BadGood Poetry BadGood Score?Saturday, 15 September, 12 22. Modes of persuasion Ethos, logos and pathos.Saturday, 15 September, 12 23. EthosAppeal to the authority or honesty of the presenter.It is how well the presenter convinces the audience that he or she is qualied to present (speak) on a particular topic.Saturday, 15 September, 12 24. LogosLogical appeal or the simulation of it, and the term logicderived from it. Describes facts and gures that supporta speakers topic.Saturday, 15 September, 12 25. PathosAn appeal to the audiences emotions. It can be in the form of metaphor, simile, a passionate delivery, or evena simple claim that a matter is unjust.Saturday, 15 September, 12 26. 3 Modes of Persuasion Logos EthosPathosSaturday, 15 September, 12