RADIO FREQUENCY IDENTIFICATION & DETECTION (RFID)

(TECHNOLOGY IN MARKETING)

Phaneendra kumar

Haritha VSG

Greeshma gopal

WHAT IS RFID?

Radio frequency identification (RFID) is an automatic identification method based on radio waves

RFID relies on storing and retrieving data using devices called RFID tags

An RFID tag is applied to (or) incorporated into a product

The information in the tag can be read by using a reader.

A reader is used to identify all tags within its reception coverage area.

Information transmitted from the tag can be interpreted by reading the data directly from the reader itself or through a software based interface

IN MARKETING –(Warehouse)

HOW RFID WORKS?

It has three divisions1. A scanning antenna2. A transceiver with decoder

to interpret the data3. A tag (or) transponder

OTHER APPLICATIONS Passports Animal identification Human implants Libraries

ADVANTAGES OF RFID VS BARCODE

Line of sight

RFID tags can be read at much greater distances

Read / write capability

CONCLUSION

RFID is said by many in the industry to be front run technology The biggest, as of unproven, benefit would ultimately be in the consumer goods supply chain With rates of simulation such as silicon coming down the cost of tags & readers also come down Once the production of tags & readers is done on a mass scale their individual cost is bound to come down With the above factors in mind we conclude that RFID will be nothing less than a revolution

QUERIES ???