Rfid business in india

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Transcript of Rfid business in india

Page 1: Rfid business in india

© Copyright Eco Tracksys Ltd.

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Entrepreneurship 3-4

Business - Perspective in India 5-9

Information Technology 10-11

Data 12

AIDC 13-18

Business Idea 19

Business – Company Perspective 20

Marketing 21-27

Future of IT 28

Presentation Contents

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The capacity and willingness to develop, 

organize and manage a business 

venture along with any of its risks in order to make a profit. The most obvious 

example of entrepreneurship is the 

starting of new businesses.

Entrepreneurship

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Entrepreneurship Pyramid In India

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Business – “ A Perspective in India”

Organised Sector

Unorganised Sector

Semi – Organised Sector

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Organised Sector

"Generally, all enterprises which are either registered or come under the purview of any one of the acts like the Indian Factories Act 1948, Mines and Minerals (Regulation and Development) Act,

1957, the Company Law, the Central/State Sales Tax Acts, the Shops and Establishment Acts of the State governments, are defined as part of the organised sector. Also included are all

government companies, departmental enterprises and public sector corporations.

For ExampleHealth Care

ITRetail

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Unorganised Sector

The unorganised sector consists of all unincorporated private enterprises owned by individuals or households engaged in the sale or production of goods and services

operated on a proprietary or partnership basis and with less than ten total workers. Amongst the characteristic features of this sector are ease of entry, smaller scale of operation,

local ownership, uncertain legal status, labour intensive and operating using lower technology based methods, flexible

pricing, less sophisticated packing, absence of a brand name, unavailability of good storage facilities and an effective distribution network, inadequate access to

government schemes, finance and government aid, lower entry barriers for employees, a higher proportion of

migrants with a lower rate of compensation.

For Example

Grocery Shop

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Semi – Organised Sector

The general dichotomy in developing economies between ‘formal’ and ‘informal’ economic sectors

needs to be refined to account for the ‘semi-formal’ sector: one whose activities appear to be governed

by formal rulesand procedures but are, in fact, largely unregulated

and unrecorded by the state.

For Example

Suppliers, Distributors, Agents, 

Representatives

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Business Verticals• Energy• IT & Technology• Logistics• Manufacturing• Retail• Transportation• Pharmaceuticals & Healthcare• Construction & EPC• Education• Services & Hospitality• Consultancy• Communication & Networking• Import & Export• Agriculture • Insurance & Finance• R&D

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Information Technology – “A Global Perspective”

Modules, Testing, CRM, Support, Services(80s)

Product Development &

 Software Integration(90s)

Consultancy (2000 & beyond)

INDIA

Current Scenario

Rest of the  World

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Information Technology – Worldwide Evolution

Business Intelligence & Analytics

Concept of Implementation – Integration Solutions

Hardware Software

Support & Services CRM

Accessories DataAnalytics

Verticals Apps

Base InfraHorizontal Apps

Infrastructural Development

Computational Power 18th Century

1st WW

50s-60s

60s-70s

70s-80s

OLAP

90s-2000s

2000s and beyond

OLTP

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Data…

Structured (Defined Formats, Attributes, etc,)

Unstructured (No Fixed Pattern, like, Facebook, etc,)

Semi - Unstructured (AIDC)

 Information in raw or unorganized form (such as 

alphabets, numbers, or symbols) that refer to, or represent, conditions, ideas, or objects.

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What is AIDC..?

Auto Identification & Data Capture

RFID

Barcodes

EM/AM

GPS & GIS

CCTV Surveillance

Cryptography &

 Biometric

V SAT

Rubee & 

Wizbee

Bokodes

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Why AIDC..?

AIDC Connects to:

Hardware Software

Integration B.I.

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AIDC – as Business..?

1. Never out of market as it

covers all aspects of IT

2. USP in terms of Team,

Knowledge, Skills

3. VISION

4. Strategies, Networking, Expertise & Experience

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AIDC – Why as Business..?

5. Volume & Size

6. New market (still to mature) & 

yet necessary for all

7.It Relates to all business 

verticals in organised sectors

8.NFC  &

Analytics

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Challenges (Entry Barriers)…

New Technologies (yet to mature in India)

Technology AdoptionCost Realization (ROI, IRR)

Standardization (yet to be done) Awareness

Policies by Govt. R&D facilities & Funds

Mindset & Culture

Demography & Location

Business Realization:

In US: Idea Selling

In Asia: Actual Working

In Europe: Based on realization & Evaluation

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Company

Investors BOD

Team Tactics Resources Strategy

Department - 1

Department - 2

Goals : 

Objective

sGoals : Mission & 

Vision

Management 

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The ideation phase helps you list a set of features for the product and choose the minimal set to work on. The ideation team may consist of:

•You and your team (in case you managed to get a few people before the event)•The volunteers who are willing to join you in helping you•Some one who has built a product before (typically your mentor)

Validating Your Idea:In this phase, you will figure out whether this idea (or other similar ones) already exist, who are the potential customers, how to reach them. 

Idea Generation & Validation

A ”BUSINESS IDEA” is a concept which can be used 

for commercial purposes. It typically centers on 

a commodity or service that can be sold for money, according to a 

unique model.

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Business – “A Company Perspective”

Goals

Objectives Vision Mission

Goals

Objectives Vision Mission

Skills

Knowledge

Experience

Expertise Team

Resources

Funds

Infrastructure

Support System

Business Strategy (Financial Strategy)

Marketing Strategy

Policies

Project Management Strategy

Growth Strategy

R&D and Innovation Strategy

Backup plans or Alternative Plans

Adoption & Diversification strategy

Strategy

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MARKETING

1. Types of Marketing

2. Market Approach

3. Funneling Strategy

4. Tools

Knowledge

Skills

Expe

rtise

Expe

rience

Approach

Hardw

orkNetworking

Exposu

re

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Types  of  Marketing

Direct:

•Market Hit, Door-to-Door, Direct Sales, Tender

Indirect:

•Promotion, Publicity, Advertisement, Online

Networked:

•Launch, Linking, Contacts, Registration

Bundled:

•Collaborations, Symbiosis, Partnership, Enrollments, Associations, Integration

Golden Rule: 01In Business,

Your Fate is Defined by your Vision & Approach!!!Do Not Deviate from what you are confident of!!!

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 Market Approach

CSP

BSP

DSP

B.I. & Analytics

Solution Designer

Sales Agent

Business Creators

Business Generators

Sales

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Sales Funnel

Lead Generation (Cold)

Opportunities (Warm)

Prospects (Hot)

 Deal Conversion (Closure)

Start

End

HOW..?

Approach

Knowledge

Skills

Negotiatio

n

Commitment

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How to Start..??

HOW TO START..??

Proper Market Segmentation

Proper Approach

Proper Planning

Networking

Hardwork, Effort

Proper Positi oning of Products/Services/

Solutions

Interest & Responsiveness

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GOLDEN RULE: 02SERVICES AND PROPER PROJECT 

EXECUTION CAN GET US REPEAT ORDERS AND 

NEW OPPORTUNITIES!!!

 Market Entry & Promotion 

Branding

Conference

System Integration Partners

Publication, R&D or 

Whitepaper

Marketing Collaterals

Social Media; Online 

promotion

Gathering, Launch Party

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Tools & Attributes

Knowledge Updation

Communication & 

Collaterals

Dedication &

 Confidence

Body Language

Support System

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Future of Information Technology

1. Cloud Computing

2. Mobile Technology : Apps, Information Mobility & Secured Transaction

3. Security : Authentication, Tracking, Tracing, Identification

4. Social Media : Mass Communication

5. Data Analytics :5.1. Solution Design, Consultancy, Business Intelligence

5.2. Big Data

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110092

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