RFC Brochure Feb13 Update

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+ RiceWrap Foods It’s all about the rice… “For years, the ‘holy grail’ of the sushi business has been to develop the technology to freeze it…” Mr. Graeme Glen in AMEFT (Asia & Middle East Food Trade Journal), Jan 2004 RiceWrap Foods delivers on the long-standing need for high quality frozen sushi, rice shapes and appetizers. Healthy ingredients, unique recipes, state-of-the-art food processing technology and patent pending manufacturing processes differentiate RiceWraps .

Transcript of RFC Brochure Feb13 Update

Page 1: RFC Brochure Feb13 Update

“For

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RiceWrap Foods It’s all about the rice…

“For years, the ‘holy grail’ of the sushi business has been to develop the technology to freeze it…”

Mr. Graeme Glen in AMEFT (Asia & Middle East Food Trade Journal), Jan 2004

RiceWrap Foods delivers on the long-standing need for

high quality frozen sushi, rice shapes and appetizers. Healthy ingredients, unique recipes, state-of-the-art food

processing technology and patent pending manufacturing processes differentiate RiceWraps™.

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The

RiceWrap Story

RiceWrap Foods was formed out of the passionate search for quality frozen sushi.

Owner and founder Richard Cronk sought to

manage high overhead and costs associated with

on-site sushi chef operations in his rural upscale

restaurants. He sampled product from companies

that sold pre-prepared, frozen sushi rolls. Although

the product proved to be convenient and

reasonably priced, the taste and texture, upon

thawing, did not deliver palatable sushi rice. It was

within this product vacuum that RiceWrap was

founded.

Two years of research, experimentation and product

development ensued, by Cronk, his son Kyle and

“professional taste tester” Ken Maruyama. Their

efforts resulted in the creation of RiceWrap’s platform

technology of frozen sushi rice. This unique blend of

natural ingredients and procedure yielded, upon

standard thawing techniques, an exceptional quality

of taste and texture. The attributes of fresh sushi rice,

including the slight “bounce back” and perceptible

individual rice kernel, coupled with the convenience

of a frozen product was realized. On December 17th

2011, application was made for a Patent on this

applied science.

The groundbreaking importance of freezing sushi

and being able to thaw with no deleterious effects

is referenced in an article by Mr. Graeme Glen in

AMEFT (Asia & Middle East Food Trade Journal):

“For years, the ‘holy grail’ of the sushi business has

been to develop the technology to freeze it…frozen,

stored, and defrosted with no discernible side

effects…comes out of the freezer as fresh as it went

in… no special defrosting equipment… entirely

natural.”

With an eye for nutrition and the desire to create a

healthy line of products, RiceWrap production of

their first frozen Fusion Rolls with perfect rice began.

While RiceWrap was Beta testing product in numerous

venues they met with a west coast venture capitalist of

Asian heritage. Knowledgeable of rice and sushi and

with a global network and perspective, he and his

colleagues joined Company principals for a tasting of

the product line and a roundtable visit.

Their consensus: “RiceWrap will be DISRUPTIVE in the

food industry.” Their conclusion was driven by taste and

texture, and what they felt would be the product’s

impact on customers and consumers…all driven by

RiceWrap’s proprietary technology.

RiceWrap Krisps™, an appetizer line, were created with

three markets in mind;

Catering

Restaurants

Retail supermarkets and convenience stores

The Krisps™ were developed using Coats™ Double

Toasted Crunchy Panko covering of RiceWrap’s tasty

rice, with natural flavorings. The result: delicious,

healthy, low fat, low calorie, “New Appetizer” with a

serious crunch. Breaded for frying, as well as a Heat-n-

Serve Krisp, offer flexibility regardless of venue.

Rounding out the frozen RiceWrap line of products,

appropriately, are the Rice Shapes. These two offerings,

pre-formed Rice Pillows for nigiri toppings and the Slice

of Rice™, are the ultimate testaments to RiceWrap’s

cutting edge technology. Considered “the sliced

bread of the rice world”, Slice of Rice™ is designed for

home and venue chefs as a “roll your own” product.

Both products offer the end user the benefits of time-

saving convenience and ease of use.

The bottom line is driven by the quality, taste, and

distribution impact from the RiceWrap rice. The RICE is

our platform technology.

It’s all about the rice...

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+ restaurant quality and consistency

No matter the venue, eat in or

take out, RiceWrap delivers

consistent fresh taste and texture,

scalability and shelf life.

Freezer (1 year)

Refrigerator (2+ days)

Room temperature

(4 - 5 hours)

Breakthrough (revolutionary

patent pending process)

technology combines ingredients

and processes to produce and

freeze consistent product for

distribution through existing

foodservice channels with frozen

desert capability. Product is sold

through domestic and export

market venues where specialty

(sushi) chefs or less trained food

service employees can:

conventionally thaw product with

no special equipment, cut, plate

and serve.

Overcome high labor costs; lack

of experienced rice/sushi chefs in

growing markets, inconvenience;

health code risks/costs; product

waste from limited shelf life and

hand rolling. Competitive frozen

products fail to provide consistent

fresh taste, texture or meet

emerging health standards.

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Ingredients

RiceWrap ingredients have and always will be, sourced with an eye to create the

healthiest and freshest rice based product line available. Our cutting edge

concern, which is ahead of the trend, is to provide seasoned sushi rice with no

cane sugars. Currently, five of our seven offers are Vegan and Gluten Free!

Our rice utilizes only organic rice vinegar, is Gluten Free, with no cane sugars and

low sodium, no fat, no cholesterol, no artificial colorings or flavors and no

preservatives. Unique to the sushi rice world, ours is diabetic and tooth friendly.

Consistency

RiceWrap Foods was created to fill the void of not only a frozen rice product that

when placed into service had excellent fresh taste and texture, but also the void in

a consistent sushi Fusion Roll.

From the exact amount of filtered water to wash the rice, to the amount of time to

absorb the water, to the level of water to cook the rice, to the intricacies of timely

ingredient additions, to the actual ideal temperature and cooling period - it is all

"locked in" through personnel training and the state-of-art facility to create a

consistently superb result.

fusion rolls “Today’s students grew up eating food like sushi

that was once considered exotic. Now they are

their comfort foods.”(Kenneth Toong, director of dining and retail

foodservice at the University of Massachusetts, told Restaurants &

Institutions)

Quality & Innovation

Precise ingredient measure, preparation procedures strictly enforced and

professional taste testers assures all end users of a consistent quality product.

Our state-of-the-art facility has allowed RiceWrap creationists the flexibility to

produce a most innovative rice based product line, while eliminating human

preparation inconsistencies.

Unique freeze and thaw technology, due to our ingredient/procedure innovations,

affords a frozen-to-fresh taste and texture as an exceptional user-friendly product

of quality.

Food Safety & Packaging

RiceWrap Foods operates in accordance to Seafood HAACP rules, plan and

regulation. On site are procedural reminders and checklists before production is

begun, during production and end of shift clean up. We source all ingredients and

packaging only from the most trusted names, which in turn, provide us with their

health standards.

We stress safety and personal hygiene requirements with all employees, who are

vetted with thorough background checks. We are a "Drug Free Facility".

RiceWrap does not utilize raw fish and with the exception of certain spices and

natural flavorings, all products are cooked prior to assemblage and freezing.

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krisps appetizers: A new app with extraordinary flavor & crunch…

Finally, a new appetizer to expand your menu

options, while providing high margins, minimum prep

time and no waste.

Perfect for caterers (3 hour Buffet holding capability),

casinos, cruise lines, convention centers,

convenience stores, home delivery, public and

private schools and universities, officer and country

clubs, arenas and stadiums, restaurants and frozen

foods sections.

Coats™ Double Toasted Panko offers a remarkable

crunch that gives way to our extraordinary rice and

delicious fillings…Just Heat. Plate and Serve!!!

Buffalo Crab, Cheese & Garlic, Fiesta and Spicy Crab

Krisps™ - Approximately .6 Oz each

Multiple cooking options:

Breaded

Direct from freezer fry at 350⁰ F until golden

and crispy

Heat-n-Serve

Conventional Oven – 400⁰ F for

approximately 8 - 10 minutes until crispy on

the outside

Convection Oven – 400⁰ F for approximately

8 minutes until crispy on the outside

All ovens vary and cooking times may need to be

adjusted, just be sure it’s Crispy before pulling!

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Amazing, all natural rice shapes

Slice of Rice™ Healthy, Perfect Taste &

Texture

Consistent Quality every

time

Approximately 4.5” x 7”

sheets

Available in both White and

Brown rice

Easy, Fast Preparation of

Maki and Uramaki Rolls

No cooking, just thaw

Slice of Rice™ roll & serve

Ready to roll in 45 minutes

Pre-formed Rice Pillows

Delivered in sheets of 24

Ready to top with your

favorites, in 45 minutes

Available in both White

and Brown rice

Available for Foodservice and

Retail Applications…

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We provide the canvas… You create the art!

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is a registered trademark

of Inspiration Foods, LLC

Fusion Rolls

Flavors:

Alamo – Tex-Mex spices, Hot Peppers, Pork

flavored Soybean & Pinto beans

California Mango – Surimi with sweet spikes of

Mango

Cuban – Pork flavored Soybean, Black Bean,

Hot Peppers, with a hint of Lime

Fiesta – Southwest Spices, Chicken flavored

Soybean, Jalapeño and Red Peppers with a

Cilantro finish

Spicy Crab – Organic Sriracha Sauce mixed

with Surimi and blend of spices

Tropical Thunder – Blended Pineapple, Mango

& Coconut

Vegetable – Takuan(Pickled Radish), Green

Bean & Carrots

Ease of Use: Pull from Freezer, thaw, cut & serve.

Enhance your presentation with a drizzle topping,

roll in sesame seed or cut on angles

No Raw Seafood, Low Calorie.

Krisps™ Appetizers

Flavors:

Buffalo Crab – Organic spices

and Surimi with a “wings” heat &

flavor covered with Coats™

Double Toasted Panko

Cheese & Garlic – Pepperjack

& Parmesan Cheese with hint of

Garlic wrapped with Coats™

Double Toasted Panko

Fiesta – Southwest Spicy Blend

with Jalapenos, Red Peppers &

Cilantro and crunchy Coats

Panko

Spicy Crab - Organic Sriracha

Sauce with spicy flavors and

Surimi blanketed by Coats™

Double Toasted Panko

Rice Shapes – White or Brown

Rice Pillows & Slice of Rice™

Our perfect sticky sushi rice is

offered for making your own

Fusion Rolls & Nigiri knowing you

don’t have to wait hours on

your rice and assured that each

creation you make, will always

have consistent delicious

rice of quality.

Available in White & Brown Rice

We provide the canvas

you create the art!

advantages: Product lines

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For more information on ingredient and nutrition of our healthy product lines please email [email protected]

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It’s all about the

rice…

RiceWrap Foods

Corporation 102 Wortham Court

Henderson, NC, 27536

919.880.5598

www.ricewrapfoods.com

©2012, RiceWrap Foods Corporation