Reyhan's Band Promotion

A BAND PROMOTIONIT Grade 9, Reyhan

2011-2012

Wednesday, November 2, 2011

INVESTIGATION


A BAND PROMOTION

CLIENTS:

The Band will need a promotion for its new album release to their young fans in the ASEAN region.

TIME ALLOWED: 2 MONTHS

Unit Question: Does How We Look and Appear Influence What People Think of Us?

SPECIFICATION & LIMITATION:

1. Any Media that can be an appropriate and relevant advertisement2. Age from teens to middle aged3. Must accommodate their new music and concerts4. Must accomplish its mean, to advertise and attract young fans of ASEAN


INTRODUCTION

During this term I will start to design, plan and create a promotion suitable for teens and middle aged fans for my client. To satisfy my client’s specification I must go through the step called the Design Cycle, which consist of Investigation, Design, Plan, Create and Evaluate. I will have some interviews hopefully with the client and some of its fans to gain intel on what kind of promotion does a band wants and would it attract its fans. Then I will plan on the time management or many known as the “Gantt Chart” before an attempt on creating the product. On my attempt on creating the promotion, I shall try my best on keeping the time management on track and the product’s result is against my client’s and its fan’s specification. The specification will be based on many different factors like, Time Length, Size, Quality and Quantity.

My Client is a band with a music genre of Pop with an intention of attracting new young fans in the region of ASEAN. The region of ASEAN is also known as the South East Asia, around the countries of Indonesia, Singapore, Thailand, Myanmar, The Philippines & Vietnam. The Band wants a promotion that will feature their latest music from the new released album “Return of Hit Man”. Therefore the promotion must be attractive at the same time feature all the required materials that needs to be promoted. Since my client is a Band that wants to attract teens to middle aged fans, the promotion must be interesting, attractive and un-lame. The Band wants the promotion to drag as much of its young fans as possible.


AOI (AREAS OF INTERACTION)

The Project’s AOI is Human Ingenuity because in this project there will be steps like designs, plan and create to meet a certain specification. This steps require knowledge and intelligence to accomplish therefore corresponds to the AOI which is Human Ingenuity.


CLIENT INTERVIEW (BAND)• What do you think is the most effective type of media to advertise your band? ~ Website,

because it has the capabilities to hold Videos, Schedules, Information and Pictures.

• What do you want to focus on promoting? ~ We want to focus on promoting our new music from our new album.

• What is the size requirement for the advertisement? ~ For a website, we think it should have multiple pages and multiple medias.

• What is the type of audience do you want to address? ~ As we are a pop band, we would like to address audience in the range of teens to middle aged.

• What is your budget in making this advertisement? ~ We would like it to be cheap but at the same time effective, keep it under $200.

• When will you require this advertisement to be completed? ~ We would like it to be completed around 2 or 3 months, take your time, we want no rushed work.


CLIENT INTERVIEW SUMMARY

After interviewing my client, I am now aware that my client wants the advertisement to be in a form of website. This allows the band to update every time they wanted to. They can have different medias inserted to the website, like their latest YouTube video, or any live shows schedule. The website will feature their latest musics from their latest album, therefore the Website will require music player or at least a link for the music. The website will have links to different pages for the visitors to be able to navigate through the website easily. Other than the requirements of the website, I have also been reassured that they wanted to address their fans in the age range of teens to middle age. This advertisement will be kept under $200 in request of the band, they want to keep this cheap but at the same time effective to use. I was give then time 2 to 3 months, they want the work to not be rushed.


BRAINSTORMING

Band Promotion

Aesthetically Attractive

Suitable for GENERAL viewing

Long Lasting

Not Expensive to

make

Not Boring and eye catching

Able to promote

the band


CASE STUDY

1 2 3Form CD Movie Website

Material CD Mac, Videos Mac, Videos & Texts

Manufacturing Technique CD Burning iMovie Technique Website Technique

Function Plays Music Plays Video Multiple Media Player

Target Group Teen-Middle Aged Teen-Middle Aged Teen-Middle Aged

Cost Rp5000 Depends on Usage Depends on usage

Aesthetics Attractive Not Boring Interactive

Safety Safe Safe Safe

Modification None None Music Player

Style Pop Style Band Style Fruit Theme Style


CASE STUDY SUMMARY

In my search for the suitable product for my promotion, I have looked at 3 different medias. The first one is a CD with the band picture and music list as a cover. But then there is a disadvantage in making an advertisement using a CD, each CD produced cost around $5 or Rp 5000, which increases the amount of money needed. Then the second media is a movie which can be filled with their achievement and some of their songs, the movie can also have a movie poster to accompany it. A short movie is easy to be made once we have the video, also it doesn’t cost much, we just need an available laptop, a movie editing software and a poster making software. The third media is the one that the band had requested, a Website. To make this product, we only need available computer and the software, it is literally free and easy but at the same time effective for online users.


MATERIALS & COST SPECS

A CD CAN BE USED TO RECORD THE BAND’S MUSIC AND SELL IT AS A

PROMOTION AND INTRODUCTION

COST $5 OR RP5000 EACH

A POSTER CAN BE USED TO PROMOTE A BAND. THIS WILL

COMPANY THE MOVIE

COST $0.2 OR RP2000 EACH

A WEBSITE CAN BE USED TO COMPILE ALL THE BAND’S MUSIC, VIDEO AND

INFORMATION.

COST FREE. *INTERNET


IMPACT ON ENVIRONMENT

If I were to make the website for the band, I will be using several materials which would certainly have impact on the environment even though minor. Using website as a media means I must have a computer. The computer is made with some components that can harm the environment such as the components in the CPU that has chemicals. Other than computer components I will also be using POWER/Electricity. Unfortunately most of the electricity found in Jakarta is still generated by a power plant that uses un-renewable energy such as coal. Though the energy consumption is not much, but then by the fact that we are using un-renewable energy resource, we have contributed in the destruction of our planet.


IMPACT ON SOCIETY

To make an advertisement means to give impact on society about something new, therefore this project will have a great impact upon society. By promoting this band in a form of website I can be sure that many online civilians will be informed by many facts that is inserted in the website. They will know the existence of this band, their musics, their performance, biography and even their next concerts. When a society started to like a band, it is a great possibility for them to be a fan. This impact their daily life, like their clothing or maybe room surroundings!


DESIGN BRIEF

I will design and create a promotional advertisement for a band which will be in a form of website. This will be done following the design cycle which consist of the 5 stages Investigation, Plan, Design, Create and Evaluate. Before the website is made, I must look through the band and have a deeper research on their biography. Other than biographical information, music and future plans must also be identified in order to be inserted in the website. The website will most likely to be done at school and some catch up will be done at home. Once the product is done, it will be published on the web and be evaluated for further improvements.


SPECIFICATIONSTitle Specifications & Why Test

MaterialI will be using a software called wix and a computer called MacBook. I have been working with wordpress lately, which makes it easy for me

to adjust with my client’s specifications.

To test wether wix is the correct tool to make the website, I have done several research and tried other tool. But none are as customizable and easy as wix.

TimeThe time give which includes the 5 design cycle is around 2 months or 8 weeks. The actual create stage will be done in 3 weeks or so. This will give me enough time to dig information about the band and enough

time to compile it in the website.

In the plan stage I will be required to make a time line or a gantt chart for the amount of time I must

complete a certain stage. I will try to keep in the deadline.

SizeIt will have multiple pages for different medias to be inserted in the website. Lets say a minimum of 3 pages for biography, musics and

future information. Page numbers may increase due to demands or theme.

I will ask my client about their prioritization of what they want to promote. As I design and create, I

remember to save a slot for their demands.

AestheticsThe website must be eye catching, rock colors and organized. This is because teens won’t like something too fancy, perhaps a combination

of elegant minimalist and pop rock.

The designs that I make will be kept in the style of elegant minimalist and pop rock. Therefore ensuring

the product to look pretty much the same.

Target AudienceThe target audience for this project is a band who wants their music and new album to be promoted in the regions of ASEAN to the fans

in age of teen to middle aged.

I will need to ask more of a teen fans to see what they really want a website of a band should look like

for them to be interested.


SPECIFICATIONSTitle Specifications & Why Test

Function The promotion will function as a media to attract the fans of teen - middle aged.

I will look at more types of advertisement that is effective for bands.

Purpose The purpose is to spread the words of “the band” existence, their new album and musics.

I will have a little interview with the client or the fans to see what kind of the music they want and wether

the advertisement is effective

SafetySome people are concerned of the safety of a certain website, like the mature contains. This website will have no mature contain to ensure

safety of the viewers

I will investigate which media should be inserted and which are inappropriate.

DurabilityThis promotion will be long lasting, updatable and very easy to access. Most likely to be online because things online survived longer and easy

to update

I will run a preview test of the website once its done to see that it doesn’t lag or clash.


INVESTIGATION SUMMARY- The interview with my client provides me with information of the specification of the promotion that they want. It gave me specific details in which what media they wanted and what should be included in the promotion.

- By investigating different media of promotion, I was able to see compare the media against the client’s specification. It also allows me to see the budget that will be needed in order to make a certain promotion. I am also able to narrow down the options to get the right accurate promotion media.

- With the help of the Case Study I was able to gain more detail on the price, specification, sizes, aesthetics and many more.

- By investigating the impact of this project upon the environment and society, I was able to understand the the environment’s and the society’s need in the process of making this product.

- The design specification will lead me in making the designs in the design stage. It will tell me how the design to be in order to satisfy the specification. The testing will ensure that the specification is implemented to the product and that the product is to the standard of the client.


WORK CITED

• "Guitar." Guitar Images. Web. 10 Sept. 2011. <http://www.howlongdoesittaketolearnguitar.net/wp-content/uploads/Guitar1.jpg>.

• "Simpsons." Simpsons Movie. Web. 10 Sept. 2011. <http://static.tvtropes.org/pmwiki/pub/images/simpsons_movie_ver7_xlg_1778.jpg>.

• "Vocaloid." Vocaloid Disk. Web. 10 Sept. 2011. <http://www.burning.me/wp-content/themes/burning/images/portfolio/ob_website.jpg>.

• "LinkinPark.com - A Thousand Suns : World Tour 2011." Linkin Park. Web. 12 Sept. 2011. <http://www.linkinpark.com/main/>.


http://www.howlongdoesittaketolearnguitar.net/wp-content/uploads/Guitar1.jpg






http://static.tvtropes.org/pmwiki/pub/images/simpsons_movie_ver7_xlg_1778.jpg






http://www.burning.me/wp-content/themes/burning/images/portfolio/ob_website.jpg






http://www.linkinpark.com/main/

http://www.linkinpark.com/main/

Design


Design 1• Pros:

• Attractive

• Info about Band

• Entertaining with music

• Exclusive Interviews

• Cons:

• Hard to Update

• Limited amount of media

• No space for concert


Design 2• Pros:

• Attractive

• Info about Band

• Entertaining with music

• Cons:

• Hard to Update


• No space for concert time


Design 3• Pros:

• Attractive

• Info about Band

• Schedule available

• Eye Catching

• Cons:

• Hard to Update


• No new music preview

• People just have a glimpse


Design 4• Pros:

• Simple & easy to read

• Detail info about Band

• Song list available

• Schedule available

• Cons:

• Hard to Update


• No new music preview

• It will end up in the garbage


Design 5• Pros:

• Updatable

• Info about Band

• Pages in the contents

• Side Information

• Cons:

• No Video for intro

• Lack of teen age background

• No music player for teaser


Design 6• Pros:

• Updatable

• Info about Band

• Pages in the contents

• Side Information

• Music Preview

• Video

• Cons:

• Lack of teen age background


Evaluation Against SpecificationSpecification Design 1 Design 2 Design 3 Design 4 Design 5 Design 6

Software ☺ ☺ ✘ ☺ ☺ ☺Time ☺ ☺ ☺ ☺ ☺ ☺Size ☺ ☺ ☺ ∞ ☺ ☺

Aesthetics ☺ ☺ ☺ ∞ ∞ ∞Target Audience ☺ ☺ ☺ ☺ ☺ ☺

Function ☺ ∞ ☺ ☺ ☺ ☺Purpose ∞ ∞ ∞ ∞ ☺ ☺

Cost ☺ ☺ ∞ ☺ ☺ ☺Durability ∞ ∞ ✘ ✘ ☺ ☺

Ease of Creation ∞ ∞ ✘ ☺ ☺ ☺

Legend: ☺=Meets ∞= So so ✘=NotWednesday, November 2, 2011

Peer Design EvaluationDesign Evaluation:For my partner I think design 6 is the best one of all the designs because design 6 is the only design that gives the complete set of information of the band. He included the recent band pictures, videos, concert dates and music player, now who wouldn't want that? Also he is talented in making websites which design 6 will be the perfect design for him.


Summary Of DesignsDesign 1 Summary:Design one is a movie which is one of the options in making a promotion for “The Band”. The movie has a good preview or clips of the Band’d concerts, the Band talking about themselves giving information, the fans’ thought about the band, preview of their latest music & an exclusive interview with the manager. This is a good composition but then to film the concerts and to gain exclusive interview is not an easy thing to do. It requires high amount of planning and organization. This media is also very hard to update, to update means to make another movie and throw this one away. The movie is also not equipped with the concert schedule and detailed information since it will be boring.

Design 2 Summary:Design two is a movie which is one of the options in making a promotion for “The Band”. The movie has a good preview or clips of the Band’d concerts, the fans’ thought about the band, preview of their latest music & a very good intro idea. This is a good plan and a very interesting movie if it were to be made, but then again to film the concert of the band is not easy. Other than that this type of media is not easy to be updated, it needs to be remade and republished, eliminating the previous one.

Design 3 Summary:Design three is a billboard which is one of the options in making a promotion for “The Band”. The Billboard has a good photo of the band on the left corner, the Band’s new music list and album, the Band’s live concert schedule, & brief information. This is a good and very eye catching way to o a promotion. But then the price to make and rent a billboard is very expensive. Other than that, this type of media is have to be updated. Also, billboard will be seen in just a glimpse when people drive through them. Not a very effective way of sending information but then a very attractive way to tell the existence of the band. Lastly, I don’t have the software to make a billboard.


Summary Of DesignsDesign 4 Summary:Design four is a brochure which is one of the options in making a promotion for “The Band”. The brochure has a good and detailed information about the band, the Band’s new music list from their new album, the Band’s schedule of the live concerts & a good attractive design. This is a good way to send information quickly from one person to another. But then as what other brochures do, it will end up in a garbage cans very easily. This media is also very hard to update, to update means to make another brochure and throw this one away.

Design 5 Summary:Design five is a website which is one of the options in making a promotion for “The Band”. The website has a good and detailed information about the band, the Band’s new music list from their new album, the Band’s schedule of the live concerts. multiple pages for different medias inserted & comments bar that allows the fans to ask questions about the band. Unfortunately this design needs to be modified in order to attract teens and middle aged, it is too boring and no cool stuffs. Other than that, music player for music teaser is not inserted.

Design 6 Summary:Design six is a website which is one of the options in making a promotion for “The Band”. The website has a good and detailed information about the band, the Band’s new music list from their new album, the Band’s schedule of the live concerts. multiple pages for different medias inserted, videos of the band, music player & comments bar that allows the fans to ask questions about the band. Unfortunately this design needs to be modified in order to attract teens and middle aged, it is too boring and no cool stuffs. This is one of the best designs that i may use for the promotion. Another thing is that a website is easy to be updated any time with internet access.


Chosen Design + Modification I have chosen the Design 6 which is the

completed version of the website. I have made some modification towards the background and the template of the website to suit the

application. Other than just to suit the application, it is also to match the target

audience which is the teens to middle aged fans. This website will feature some detailed information page about the band & brief

information on the front page. Other than that viewers can enjoy the teaser of the band’s new music and also the videos of some concerts in the past. Viewers can also check out the band’s concert schedule on a different page. For those fans who is a member on the website, they can comment and add suggestion to the website,

creating a community. Other than just the cool features of the website, it meets the client’s specifications, its cheap yet effective, feature their musics, feature information and it is for


Work Cited"Backgrounds." Website Backgrounds. Web. 10 Sept. 2011. <http://chloetrantham.files.wordpress.com/2011/05/website-

background-test.jpg>.


http://chloetrantham.files.wordpress.com/2011/05/website-background-test.jpg




Plan


STEP BY STEP

Step 1Go to the website making software which in this case is www.wix.com. It is a free website making application, compatible with band promotion websites.

Step 2Enter the website and go to the theme chooser in the category of Music. The page will appear with different selections of themes which are mostly free.

Step 3Then choose the design that is close to the final designs. They will then show a preview of the Website, complete with its features and templates.

Step 4Add some medias like images and videos to the website. To add images simply “DRAG” image from your desktop to the website. To add videos simply “Upload” video.

Step 5Next is to fill the website with some information text. Like the band’s history, their music list and also their concert schedules. To add text, double click on the given text box.

Step 6Finally, check for final details and the website is read to be published. To publish the website, go to the GREEN publish button on the top left corner.


Gantt Chart


ToolsName Picture Usage

MacBookThe MacBook will be used to make the website, accessing the internet and edit the text & pictures. This will be the main

tool since all the website making will mainly be done using this device

WebsiteSoftwareWix.com is the online website making tool which I will be using to create the product. It will provide me with free themes and guidance to a good band

promotional website.


EVALUATION OF PLANIs my plan Detailed enough?My plan is made detail but in the sense of simplicity. I gave 2 versions of the step by step, one with words and one with pictures. The Step by Step plan provides directions in which where to click and what happens if you click. Other than that, explanation with words is also included to clarify the pictures. I consider that as detailed enough and achievable. My Gantt Chart provides more detailed steps in which I am going to take in order to make the product. For further details, it will be good if the step by step plan is used along side the Gantt Chart.

Is my plan followable?I have made my plan in detail and given some followable instructions. I have provided 2 segments of Step by Step plan, one with words to explain what is happening in each step and another one with only pictures and directions in which to click. This provides a good combination in which people can refer to, they can see the pictures and see where to click and what happens if the click at the same time looking at the explanation in words of what is happening or what to do. If this is not detailed enough, they can refer to my Gantt Chart which provides more detail in the creation of the Website.

Is my plan using the resource available? Since the client wants to minimize the amount of money use in producing this product, I have planned the product out so that is uses the resources around that is mostly free. I planned to use the MacBook which is already available to me. To make the website I use an online free application which anybody can use. This means anyone who wishes to make the same kind of website is able to make one too because the resources that I use is mostly free and available to anyone.

Modifications towards the Final Design:Because of the theme that I will choose later on in the create stage, I will have to change some elements from the final design. Some of the changes might be the background and objects. Other than that the format of the website may vary depending on the theme that I will choose. But despite those changes, the website will still feature some of the key elements which are Information Text, Images, Videos and Music Clips.


WORK CITED

"My Grunge Design Free Flash Templates." Free Website Builder | Create a Free Flash Website at Wix.com. Web. 12 Sept. 2011. <http://www.wix.com/flash-templates/my-grunge-design>.

"Create Your Own Website at Wix.com." Free Website Builder | Create a Free Flash Website at Wix.com. Web. 12 Sept. 2011. <http://www.wix.com/create/website>.

"Macbook." Green Macbook. Web. 10 Sept. 2011. <http://www.sustainabilityninja.com/wp-content/uploads/2008/12/macbook_green.jpg>.

"Wix.com." Wix Website. Web. 10 Sept. 2011. <http://upload.wikimedia.org/wikipedia/en/d/df/Wix_logo.jpg>.


http://www.wix.com/flash-templates/my-grunge-design

http://www.wix.com/flash-templates/my-grunge-design

http://www.wix.com/create/website

http://www.wix.com/create/website

http://www.sustainabilityninja.com/wp-content/uploads/2008/12/macbook_green.jpg




http://upload.wikimedia.org/wikipedia/en/d/df/Wix_logo.jpg

http://upload.wikimedia.org/wikipedia/en/d/df/Wix_logo.jpg

Create


DOCUMENTED EVIDENCE 3/10/2011Today I have been working on the start of the website in which I have stated in my planning stage. I spend my first 5 minutes scrolling through a good and appropriate themes for the website. I was on schedule and managed to pick the right theme on time. I started off on the first page by inserting the text about general information of The Band. Then I continue on filling up information about The Band on the next several pages available by the Theme. What was good about today is that I managed to complete all the information text box in all the pages applied by the theme. There are some problems that I encounter today, some of them are the difficulty of saving the website because of the slow internet speed. But in general, today was a productive day and was done according to the Gantt Chart. So what I will be doing next will be uploading some medias related to The Band into the website pages.


DOCUMENTED EVIDENCE 4/10/2011Today I have been working on the different pages provided by the theme. I have also added one more links for a video page, this page will allow the viewers to view the Band’s latest music video or concerts. In that point, I have some difficulty in uploading the video because it is in YouTube which the site is blocked during school time. Other than making pages and uploading videos, I have managed to make several album covers for The Band which will later be uploaded and replace the place holder. I have also changed a few of the page’s background to fit purposes of the page and for the convenience of the viewers them selves. Some problems in this process were the color effects given by the theme, some doesn’t really fit the image because the effects were green-ish cover. So what I need to do next will be to upload more media, such as videos, album covers, mp3 and pictures


DOCUMENTED EVIDENCE 5/10/2011Today I have been working on editing the pages, editing the website, adding several medias, editing pictures and making the website more interactive. I got a lot of things done today which is a good thing since I am then ahead of schedule which won’t worry me if I have a push back. I have managed to create a welcome page with The Band’s brand new logo and name with links to the main information page. Some problems that I have with creating this is lagging caused by slow internet connection at school. Today I’ve also managed to get the YouTube URL and place it in the Video segment. This covers the problem thatI had on the last day. And I have also inserted more medias to the website, completing it by each day. So far what I am almost close to completion, what I need to do is upload The Band’s music Mp3 teaser to the website.


DOCUMENTED EVIDENCE 10/10/2011Today I have been working on the main page of the website, other than that I have also done some final editing on the words of the website. I also have managed to complete the uploads of pictures for the main page and some that relates to some of the pages in The Band’s website. Some difficulty I face during this phase is that some of the icons and clip art doesn’t match the main page, though this is a design problem I was able to fix it. For the pictures upload, there are many pictures in which means I have to add another link in the website for The Band’s Gallery. It may take some time, but due to my ahead of schedule I can fill up the time by doing so. At this stage I have also put some brief history on the Band’s music, the 4 chords.


DOCUMENTED EVIDENCE 11/10/2011Today I’ve been working on the website background design and adding music medias to the website. I had some problems in the beginning. The internet speed was too slow for the website editing, which cost me the first 10 minutes of the lesson waiting for the website editor to open. Once the editor is opened, I tried to edit some of the components but then it lags because of the slow internet speed. So today, I’ve managed to upload the first music mp3 in which is according to plan. I edited the skin of the music player and suit the design to the website. Other than that, I edited some of the website background design to suit both the welcome page and the main page. I’ve managed to gain access to the YouTube channel and links for the music video, in which then I will add during the next lesson. Since we can’t have access to YouTube at school, I will have to do this in a different internet connection.


DOCUMENTED EVIDENCE 12/10/2011Today I’ve been working on the videos and the mp3 of the website. This takes quite a long time since I am attempting to upload in a slow internet connection. I’m happy with the opening page, the background design and also the website format. So I decided that today I’ll be working on editing the medias in the website. Some problems I faced today is the fact that it is not that easy to upload a media in the website. I have to look through the long list of my music and find the right one, though sometimes what I pick isn’t the correct music in which caused me to redo the upload. Despite all he trouble, I’ve managed to upload all the mp3 to the website. So the next thing to do is just a finishing touch since I’ve completed all the items in the website!


DOCUMENTED EVIDENCE 24/10/2011Today I’ve been working on the cover designs of The Band’s 3 albums. This was quite a challenge for me to design 3 albums at once, since I’ve never made album covers before. I had a go and the results were quite good, I made The Beginning Album cover like Black Eye’d Peace, I made the Axis of the Universe Album cover like Star Wars’ and I made the Awesomeness Album Cover like Kung Fu Panda’s Poster. I then managed to complete all and upload them all to the website to complete the E-Store segment.


DOCUMENTED EVIDENCE 25/10/2011Today I’ve been working on the finishing touch of the website which are some minor details such as the flaws in the music and also some links which is not working. Some problems in this stage is the uploading and finding the files that I’ve hidden along the building of the site. I’ve managed to re-upload the musics which needs to be re-uploaded such as the musics from the second album of The Band. Other than that, the links of to the social networks aren’t exactly working, so I redirect the links to the homepage of the Social Networks. I will be publishing the website in the next lesson since publishing in a slow band width isn’t the best idea.


DOCUMENTED EVIDENCE 26/10/2011Today is the last day of making the promotional website. I did some checks through out all the pages of the website, trying to avoid errors in the website. I also change some skins of the Medias, like the skin of the video and the music player skin. I changed some page titles to suit the contents. Problems that I faced today is that the website lags for some reasons. This slows down the process of the final checking and causing me to restart the website once in a while. Yet in the end it works out fine and I decided that it’s good enough to be published and ready to be seen by the world.


Evaluation


Evaluation in Each Design Cycle Stage

Investigation: The aim of the project is to promote a Band, in which this case I promote a Band called THE BAND. In this stage I did the basic start of the project. Starting by asking questions in a form of an interview towards my client and it’s fans about how an advertisement or an information should be. This stage is proven to be very useful for later on in the project. By doing the interview I was able to get the specification and details of what the client and their fans really want. Other than that it helps me look at different kinds of successful Band’s website and applications they use to make one. This stage is successful and I encounter only minor problems in which is resolved quickly.

Design: In the design stage, I was to made 6 designs. 2 for Posters, 2 for Movie and 2 for Website. These designs are made to meet the Client’s and the Fan’s specification and also some of my design specification that I made during the Investigation. Then I used the design specification to evaluate on each and every design. It helped me on choosing which of the 6 design is the best and which meets the design specification. I think I did well in this part segment though I think I can do better in making the designs. My drawings are too unprofessional looking in which I think I can improve next time I drew my designs. Other than that, the evaluation and the design choosing works fine.


Evaluation in Each Design Cycle Stage

Plan: The Plan segment of the design cycle is basically the timing plans on the construction of the product and also how I will make the product. In this segment I think my explanation and steps in how to make the website isn’t specific enough and in my opinion it is very general and not specific enough. Though I did reinforce the understanding using images and places in which where the users must click. The Gantt Chart was fine and was manageable.

Create: This stage is the part in which I create the product for the Band promotion. I think I did well in making the website itself since it looked like how I imagined. The product was colorful and informative. Though I think I can add some more information in regard to the news of The Band. Another thing is to add the professionalism in writing the passages in the Website. Basically more details information and also professionalism in writing. In terms of writing the blog post, I wasn’t really bothered since I have some progress to report. Even though there are some days in which I didn’t make quite a significant change, it’s worth writing.

Evaluation: So far I have evaluated everything from each of the different design cycle stage. I have included everything from how the website is up to the standard, impacts, client feedback and also problems. I think I did quite well in this part.


SPECIFICATIONSTitle Test Success or Not Why

MaterialTo test wether wix is the correct tool to make the

website, I have done several research and tried other tool. But none are as customizable and easy as wix. ☺ Wix is a very easy website making

tool to use. Also many of the good websites out there is made by wix.

Anothe thing is that its free.

TimeIn the plan stage I will be required to make a time line or a gantt chart for the amount of time I must complete a

certain stage. I will try to keep in the deadline. ☺I managed to follow the Gantt Chart

and finished the product on time even though I added a few extra

steps. Though there are some extra steps, I managed to finish them in time and make a good product.

SizeI will ask my client about their prioritization of what they want to promote. As I design and create, I remember to

save a slot for their demands. ☺ The website has this multiple page and very interactive, It fulfills the

demands and request of my client and the fans.

AestheticsThe designs that I make will be kept in the style of

elegant minimalist and pop rock. Therefore ensuring the product to look pretty much the same. ☺ The website design is indeed elegant

and minimalist. WIth black background and pirate theme, it suits

the top rock theme.

Target Audience

I will need to ask more of a teen fans to see what they really want a website of a band should look like for them

to be interested. ☺ Since the website has a mix theme of rock, it is therefore considered as

for teens and middle aged fans.


SPECIFICATIONSTitle Test Successful or Not Why

Function I will look at more types of advertisement that is effective for bands. ☺

During the design stage, I was only designing medias that is functional and have already exist. Therefore a website is functional and is easy to

use.

PurposeI will have a little interview with the client or the fans to see what kind of the music they want and wether

the advertisement is effective ☺The website has information on

biography, history, concert and also news from the band. Therefore the website does promote and inform other about the Band’s existence

and news about them.

Safety I will investigate which media should be inserted and which are inappropriate. ☺ The website has no mature contents

which is why it is save for civilian uses.

Durability I will run a preview test of the website once its done to see that it doesn’t lag or clash. ☺

Website is proven to be durable and can last for a very long time.

Therefore this website is durable and is able to be updated many

times.


Successful PointsI personally think the most successful part of the project is the create stage. The create stage is the part in which I created the website for the band promotion. In this stage I managed to include all the design specification that I made based upon the Client and my Capabilities. The website includes medias and information related and relevant to The Band and its promotion. The website making went well and I finished in time. I also managed to accomplish making the documented evidence Blog Post

Least Successful Points

Problems Encountered

I personally think the least successful point in this Band Promotion project is my Planning stage. Firstly I think the part when I explained the steps with words isn’t really detailed, it doesn’t specifically tell people what to do and what to press. Though if I did include specific methods in making the website, it’ll take up space and some people doesn’t understand english that well. I’ve backed this problem up by creating ‘click’ direction images, hopefully is helpful.

There are some problems in this project that is totally out of my control. Most of the problems that I faced is located in the create stage of the design cycle. First the internet sometimes slowed down in which caused delay and lagging in the website editing page. Other than that, the error also create some problems in the function of the website. Then some of the medias are unable to be uploaded in which I have to re-format


Modifications & ImprovementsThere are many modification and improvements towards the website since the final design. Firstly is the links to the pages. It’s circular instead of squared since I find it more interesting and eye catching. Secondly is the addition of a master page in the beginning to open the website, I added that for a gateway to the website which makes it interesting. Thirdly is the format placements of the medias in the website. Though all the required medias are present, the way its organized is different. I have also improved the website’s background from just rock wall into a black animated pirate background which simply suits the front writings.

Client FeedbackClient: I am very pleased by how fast this fascinating website is completed! I like the entrance page with out Band name and a Halloween looking font combined with some royal images. Also the fact that the background is very simple yet elegant and suits the theme! The pages are interesting and the medias that we requested is all present. It is great that there is a link for an online purchase of our music and concert tickets! Though if the website is updated we would like to have more information in the news page and our upcoming events. Other than that we are satisfied with the website.


Impacts to the EnvironmentAfter the construction of the Band’s website I have been using several materials which would certainly have impact on the environment even though minor. Using website as a media means I must have a computer. The computer is made with some components that can harm the environment such as the components in the CPU that has chemicals. Other than computer components I will also be using POWER/Electricity. Unfortunately most of the electricity found in Jakarta is still generated by a power plant that uses un-renewable energy such as coal. Though the energy consumption is not much, but then by the fact that we are using un-renewable energy resource, we have contributed in the destruction of our planet.

Impacts to the SocietyTo make an advertisement means to give impact upon information on society about something new, therefore this project have had a great impact upon society. By promoting this band in a form of website I can be sure that many online civilians will be informed by many facts that is inserted in the website. They will know the existence of The Band, their musics, their performance, biography and even their next concerts. When a society started to like a band, it is a great possibility for them to be a fan. This impact their daily life, like their clothing or maybe room surroundings!


Website Product - Entrance


Website Product - Main Page


Website Product - Music Page


Website Product - Video Page


Website Product - News Page


Website Product - Concert Page


Website Product - Contact Page


Reyhan's Band Promotion

Documents

Transcript of Reyhan's Band Promotion