REXONA

GỬI HƯƠNG

CHO GIÓ

I. IDEA SUMMARY

II. SCREENING MARKET

CURRENT POSITION

•Population: 84m

- Male : 40.845,4 thousand

- Female : 2.274,5 thousand

•Climate : tropical monsoon climate, high temperature and humidity all year round.• Intellectual standard: relatively low and unequal• Average growth rate : 8%/year

•Population: 84m

- Male : 40.845,4 thousand

- Female : 2.274,5 thousand

•Climate : tropical monsoon climate, high temperature and humidity all year round.• Intellectual standard: relatively low and unequal• Average growth rate : 8%/year

6 millions use deordorant

zuchizuchizuchi

MAIN COMPETITORS

Core value: mild skin care

Media: TV, newspaper

Seems to dedicate to WOMEN with its charming name…

Main objective: young female

students

Outstanding style: young and

colorful…Media:

magazines…

POSITIONING STRATEGY

to touch the star …

…like it right…

… at your hands

…that dancing in the moonlight…

…. on the stage…

… with enormous purple pin

wheel..

… with strong wind touching your hair…

…is so…

WONDERFUL

It’s such an impressive stage….

….with enormous pin wheel..

….and full of purple balloons…

….and hundreds of people passionately dancing

Does it deserve you

DANCING ?

seen millions of purple balloons…….flying up to the starry night sky…

ROMANTIC

those ROMANTIC things

a CHANCE…

to to

touch touch

the the

skysky

…for you to show off… …your beautiful body moves

A dream stage…

The beautiful scene… ….of thousands of

balloon…. … flying

up to the sky

When we think of REXONA

ROMANCE

1.Event

2.PR campaign

- Classical dancing

- 50 pro – couples

- free dance for audience

- open designed stage with pin

wheel, rounded shape & balloons

- flagrance from many kinds of

flowers

Dancing under the moonlight

- Held at the end of event- 1000 balloons flying up to the sky

BALLOON FESTIVAL

The place to present and sell

products

Products are hang up to the tree by

purple ribbon

3 friendly consultants to give

customers advice

- Attendants have a chance to take free photograph

- Take advantage of the camera given

- Have beautiful print ads to upload to blog

People are encouraged to attend the

event because they have a chance to

see the sky through telescope totally

free

BLO

G

LEAFLET

POSTER

MEANS

SAMPLE OF LEAFLET Exemplify the model of a pin wheel

V. FINANCIAL CASE

CAPITAL

20.000.000 + 1 camera

Utilization

Order Content Quality Unit price Sum

1 Stage 1 2,000,000 2,000,000

2 Sound and light system 1 6,000,000 6,000,000

3 Rent monacanh 5 50,000 250,000

4 Huge pin wheel 6 100,000 600,000

5 Balloon 1000 2,500 2,500,000

6 Free advice 3 100,000 300,000

7 Endoscope 50 2,500 125,000

8 Projector 1 300,000 300,000

9 foster for dancing 60 30,000 1,800,000

10 Electricity 1 1,000,000 1,000,000

11 Potential problem 1 1,500,000 1,500,000

12

Invitation + Leaflet + Hoarding      

Invitation 100 3,000 300,000

Leaflet 4000 150 600,000

Hoarding 20 8,000 160,000

  SUM   17,435,000