REWE Frischereise Instagram Case Study
-
Upload
facebook-marketing-bei-hutter-consult-gmbh-hutter-consultcom -
Category
Documents
-
view
512 -
download
0
description
Transcript of REWE Frischereise Instagram Case Study
7/21/2019 REWE Frischereise Instagram Case Study
http://slidepdf.com/reader/full/rewe-frischereise-instagram-case-study 1/1
A culinary adventure
“Instagram is anintegral part of our
social media strategy.Therefore, we are
proud to be one ofInstagram’s launch
partners for Germany -and proud that thecampaign REWE
Frischereise was such
a success”
!"# %& '#()*"+,- .#-/01"%2" .(*"3-4 56764 8*- .##" 9(%:;3;"< <(#*/ 9(%3=>/- /% ;/- >=-/%)#(- &%( +#*(-? @% .(;"< /8#;(
)%A% BC;:# D#A#(, /% E; 5676 2%(1#3 2;/8 F"-/*<(*) %" * /(=E+ <E%.*E >=E;"*(+ *3:#"/=(#?
.
Dr. Johannes Steegmann,Managing Director Marketing,
Strategy and VenturesREWE Digital
37pt 11pt 3x
Lift in ad recall Campaign awarenes Higher awarenessthan the Instagram
norm
Fresh ideas, good living
REWE wanted to follow through with its promise of living better and create
awareness amongst young connected mums about the huge range of freshand varied products available to buy.
Germany’s inspiring supermarket
Founded in 1927, REWE Group is one of the leading trade groups in Germany andEurope with 15.000 stores and over 330.000 employees in 12 European countries.
Always an innovator, REWE was one of the first German supermarket to establish an
online food delivery service, and was also an advertisin launch partner for Instagram
in Germany.
Taste the World
G%"H"=;"< /8#;( /(*3;H%" %& ;""%:*H%"4 5676 2%(1#3 2;/8 F"-/*<(*) *"3 /8#
<=;3*"># %& /8# >(#*H:# -8%9 /#*) %" * -#(;#- %& >%E%=(&=E4 >%)9#EE;"<4 >(#*H:#
I*"3 /#)9H"<J4 98%/% *3- .*-#3 *(%="3 /8# >%">#9/ %& /8# 5676 K(;->8#(#;-#4 %(
BL%=("#+ %& &(#-8"#--,?
@8# .#*=H&=EE+ >(*M#3 ;)*<#- /%%1 F"-/*<(*) =-#(- %" * >=E;"*(+ /%=( %& '#()*"+
28;>8 -8%2>*-#3 "%/ %"E+ /8# (*"<# *:*;E*.E# */ 56764 .=/ *E-% 8%2 ;"/#("*H%"*E
/8# >=E/=(# ;" '#()*"+ ;-?
K(%) -9;>+ N;#/"*)#-# -*E*3-4 /% 8#*(/+ O)#(;>*" -2##/ 9%/*/% &(;#-4 *"3 '#()*"
*:%>*3% -*"32;>8#-4 ;/ 2*- * L%=("#+ /% 3#E;<8/ *EE /8# -#"-#-4 "%/ L=-/ /*-/#? PF/,-
:#(+ ;)9%(/*"/ &%( =- /% 9(%:;3# %=( >=-/%)#(- *"3 &*"- 2;/8 ;"-9;(;"< ;3#*- *"3
9;>/=(#-4Q -*+- R/#&*" 7#.#(4 S(%L#>/ T*"*<#( */ 5676 U;<;/*E? PF"-/*<(*) 8*-
9(%:#" /% .# * <(#*/ .(*"3;"< 9E*V%() /% 3% /8*/4 .#>*=-# ;/ *EE%2- =- /%
-=>>#--&=EE+ >%":#+ %=( .(*"3 9%-;H%";"< *)%"< %=( /*(<#/ *=3;#">#?W
@8# >%).;"*H%" %& )%=/8 2*/#(;"< ;)*<#- *"3 ;"-9;(;"< )#--*<#- 9(%:#3 *
-=>>#--&=E %"#? @8# >*)9*;<" <#"#(*/#3 * )*--;:# XY 9%;"/ E;M ;" *3 (#>*EE4 28;>8 ;-
Z?[\ 8;<8#( /8*" ];#E-#",- *3 (#>*EE "%()-4 28;E# /8# [[ 9%;"/ E;M ;" >*)9*;<"
*2*(#"#-- ;- X\ H)#- 8;<8#( /8*" /8# F"-/*<(*) "%()? 5676B- >*)9*;<" 8*3 -%)#
%& /8# .#-/ (#-=E/- -##" +#/ %" F"-/*<(*)4 9(%:;"< /8*/ >(#*H:;/+ *"3 *>1"%2E#3<;"</8# >%))=";/+ ;- 8=<#E+ ;)9%(/*"/? U#E;>;%=-^
STORY
GOAL
SOLUTION
Success Story
“
“