RewardMe Deck for Motorola
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Social CRM for Local Commerce Yukai@RewardMe.com 714-273-7088
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Transcript of RewardMe Deck for Motorola
Social CRM for Local Commerce
REWARDME.COM
Recommendation Engine
Upsell/Cross-Selling
Cart Abandonment
Wish List
Loyalty Rewards
Social MediaSocial Analytics
Mobile Marketing
Feedback Management
OPPORTUNITY
REWARDME.COM
50%+ Revenue
Lift
Recommendation Engine
Upsell/Cross-Selling
Cart Abandonment
Wish List
Loyalty Rewards
Social MediaSocial Analytics
Mobile Marketing
Feedback Management
OPPORTUNITY
REWARDME.COM
Offline
OPPORTUNITY
Real-time data accessInteractive UI
REWARDME.COM
Offline
OPPORTUNITY
Record Transactions......
Print Receipts......Display numbers......
REWARDME.COM
Offline
OPPORTUNITY
60% of Offline Stores fail within 3 years
REWARDME.COM
Offline
OPPORTUNITY
Real-time data accessInteractive UI
REWARDME.COM
50%+ Revenue
Lift
Recommendation Engine
Upsell/Cross-Selling
Cart Abandonment
Wish List
Loyalty Rewards
Social MediaSocial Analytics
Mobile Marketing
Feedback Management
Offline
OPPORTUNITY
REWARDME.COM
Offline
We enable the “Inevitable Future” of Socially Connected and Data-driven sales
for Local Stores
OPPORTUNITY
REWARDME.COM
Market Size (US)
Driver
Market
297M Offline Loyalty
Memberships
792.8M Redemptions
in 2009
$3.7BAddressable
Market ($100/mo)
3.1Mstore
locations
$40.5B M-PurchaseOpportunity
($136.38)
$46.4B Targeted
Advertisement Opportunity
(PwC)
MOBILE MARKETING
SOCIAL DATA
SOLUTION
SHARING
MOBILE PURCHASES
PURCHASE DATA
REWARDS DATA
SKU-level
MOBILE MARKETING
SOCIAL DATA
SOLUTION
SHARING
MOBILE PURCHASES
PURCHASE DATA
REWARDS DATA
Real-Time Personalization & Rewards
SKU-level
MOBILE MARKETING
SOCIAL DATA
SOLUTION
SHARING
MOBILE PURCHASES
PURCHASE DATA
REWARDS DATA
Real-Time Personalization & Rewards
Patents
[email protected] | (888) 255-2512 | www.RewardMe.com
1. Capture customer data at POS
• Phone number• Amount spent• Items purchased• Timestamp
• Customer preferences and purchase behavior
• Customer segmentation: repeat vs new
• Customer demographics
• Drive lost customers back to the store
• Personalize email and text messages
• Incentivize action via rewards
2. Understand micro-level detail
3. Influence customer behavior
How RewardMe Works
2011 © RewardMe, Inc. Private & Confidential
RewardMe Platform
RewardMe Platform
?Homegrownor 3rd Party
Loyalty Program
Social Sharing
Mobile Marketing
Social Analytics
Smart Upsell
Survey & Feedback
Real-Time Intelligence
POS CRM + Existing Loyalty Program
2011 © RewardMe, Inc. Private & Confidential
3rd party developers can build modules that utilize our real-time Social and Purchase Data
Loyalty Program
Social Sharing
Mobile Marketing
Social Analytics
Smart Upsell
Survey & Feedback
Real-Time Intelligence ?
Homegrownor 3rd Party
RewardMe Platform
REWARDME.COM!"#$%&'()$"*"%%%+#$%&'()$+,-."
Centralized loyalty program tied to the customer’s phone number
Sign up process:
1.! Easy: Customer enters phone
number on tablet
2.! Fast: Sign-up in less than 8 seconds
REWARDME.COM
Social Media Integration
Drive Word of Mouth
Customers share their visit
or purchase with their
friends on Facebook,
foursquare, & Twitter.
Give points to customers
for telling their friends
about your business.
!"#$%&'()$"*"%%%+#$%&'()$+,-."
REWARDME.COM
Differentiation1. Market Focus: most loyalty solutions target mom & pop stores.
RewardMe successfully targets large chains.
2. Gets SKU-Level Data: most loyalty solutions only get frequency data (visits). RewardMe knows it all.
3. Designed for the Mainstream: most new loyalty solutions require a smartphone or non-mainstream behavior. Everyone can use RewardMe.
4. Convenience & Speed: most loyalty solutions require finding/unlocking phone + finding/loading app OR stuffing wallet with physical cards. RewardMe only adds 1 more second to transactions.
5. Product Outlook: most solutions are just built for loyalty; RewardMe has infrastructure for real-time business intelligence and platform play. Loyalty is just the flagship module and carrot that gets the data.
"While there are many loyalty products in the market, RewardMe innovates towards delivering great value by empowering businesses with deep and actionable knowledge of their customers in realtime."
-HP Jin, CEO of TeleNav (NASDAQ: TNAV)
REWARDME.COM
Business Model
Stores pay for hardware
($400)
$75-$150/mo Service Fee per location
SoLoMo Targeting& Mobile Purchasing
Active-User Revenue
Opportunities
REWARDME.COM
Customer Case:
RewardMe users pay
10.5% more
17% of ALL daily
purchases check-in (9% - 41% range)
37,000Purchase Check-ins
45.7% Check-ins from Repeat Users
Based on 16 Texas Stores over 3 months
REWARDME.COM
Evaluation
Negotiations(VP+ Level)
Pilot
Full Rollout
Traction
REWARDME.COM
Progress
19 Locations running
15+ Brands in the Funnel
40 Stores implementing
800+Post-Pilot
REWARDME.COM
TEAMYu-kai Chou (CEO): 6 years entrepreneur experience; CEO of Viralogy and FDCareer; Regular Lecturer/Speaker on Geolocation and Gamification at Stanford, Google, SVC Wireless, Draper Richards Retreat; BA from UCLA.
Stephen Johnson (CPO): 15 years of programmingexperience. CTO of Viralogy and FDCareer; Lead Developer at Bunchball, a gaming mechanics startup ($2M in revenue within 1 year with customers like NBC, P&G, Victoriaʼs Secret). BA & BS from UCLA.
Jun Loayza (CMO): President of SocialMediaMarketing.com of SEOP. Grew to $12M in revenue with customers like LG, Leviʼs, and Activision. CMO of Viralogy and FDCareer. Cofounder of Untemplater. Hired, trained, and managed a 25-person sales team. BA from UCLA.
Adam Gervin (VP-BizDev): Entrepreneur with $1 Billion in Exits - OneBox.com (sold to OpenWave ), VerdiSoft (sold to Yahoo!), Caustic Graphics (sold to Imagination), SEVEN Networks (profitable and #2 after RIM). MD from Stanford and BS from Yale.
REWARDME.COM
Funding• 2011: Raised ~$950K Seed Round to launch
beta product, iterate, launch in first chain, achieve product/market fit, and sign first paid contract
• 2012: Raise $5M to scale up business -expand developer team, account managers/support, marketing/sales, and implementation
• Goal is to reach 2000 locations, 3M users, and $1.9M run rate by end of 2012.
REWARDME.COM
Social Proof
“Top 10 Private Companies to Watch”-AlwaysOn, Global250
Top 3 “Best Commercial App” Finalist at First LBS Awards (behind Groupon)
“We’ve looked at Sundrop Mobile and Plum Rewards, and you guys by far have the best thought-out solution.”
-Steve Davidson, President and CEO of Robeks
Mooyah loves RewardMe!
and we know you will too
Yu-kai Chou
714.273.7088
Industry Landscape
Social CRM
In-S
tore
Out
-Sto
re
Social CRM
In-S
tore
Out
-Sto
re
Industry Landscape
RewardMe is FAST, getsSKU-level data, and is designed for the Mainstream
REWARDME.COM
Core strength lies in eCommerce, Geo-Location and Gamification; we have spoken or led campaigns for many brands and universities.
Team Background
REWARDME.COM
TEAM BACKGROUND
20+ Years of combined Startup Experiences, including Onebox (sold $850M), Verdisoft (sold $93M), SEVEN Networks, Caustic Graphics (sold $27M), and Bunchball
REWARDME.COM
WHY NOW?
I. Offline now open to new technology
REWARDME.COM
WHY NOW?
II. Yearns for a GOOD loyalty solution
REWARDME.COM
WHY NOW?
III. Powerful and Affordable Hardware
REWARDME.COM
WHY NOW?
IV. Local market saturation will hit dead-end
Pilot
2nd SVP Meeting
Met with CEO
2nd CEO Meeting
CFO Meeting
EVP Meeting
CEO Meeting Meeting
CEO Meeting
Director meeting
DirectorMeeting
BoardMeeting
Closed
Closed PilotClosed
Traction
48
“Always Connected to Customers”
Traditional SmartFeatureBasic
MOBILE MARKETING
MOBILE MARKETING
170MNon-Smartphone
4M Other SP18M BlackBerry
23M iPhone
35M Android
3 Design Core Principles: Fast, Gets the Data, and Designed for the Mainstream
