Rewarding the Right Behaviour in a Mobile World - by Chris Rolfe
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@mobilitrix ♯mobilerewards Rewarding the Right Behaviour in a Mobile World By Chris Rolfe @mobilitrix ♯mobilerewards
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Transcript of Rewarding the Right Behaviour in a Mobile World - by Chris Rolfe
@mobilitrix ♯mobilerewards
Rewarding the Right Behaviour in a Mobile
World
By Chris Rolfe
@mobilitrix ♯mobilerewards
@mobilitrix ♯mobilerewards
The Mind of the Consumer
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Areas of Application
Consumer Pharmaceutical NGO
@mobilitrix ♯mobilerewards
Why Rewards Impact Behaviour
Reward - a positive stimulus that can be presented in the process of
reinforcing behaviour
“Resources are scare. People respond to incentives”
Prof. Steven Landsburg
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@mobilitrix ♯mobilerewards
Measurement: 3 Key Terms:
Return on Investment (ROI)
Customer Acquisition Cost (CAC)
Average Customer Acquisition Cost (Av.CAC)
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3 Constraints an Analogue World
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3 Enablers in a Mobile World
6bn Mobile Phones Data Analytics
Connected POS
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Types of Rewards
Type Definition
Financial Typically cash
Product Coupons &vouchers
Utility Airtime, e-currency, electricity
Recognition Awards, plaques, clubs
Other Gifts, holidays, experiences
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Experience a live demo!
SMS NP to 33009
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Way Forward
