Reward cart brochure

21
MM1121 Information Design Tai Greene 1 Lusine Grigoryan Steve Sutanto Joseph H. Kim

Transcript of Reward cart brochure

Page 1: Reward cart brochure

MM1121 Information Design Tai Greene

1

Lusine Grigoryan Steve Sutanto Joseph H. Kim

Page 2: Reward cart brochure

Table of Contents

2

problem

competition

solution

mock up

revenue

marketing

pricing

3

4

5-7

8-13

14-17

18-19

20

Page 3: Reward cart brochure

printed Coupons/Rewards come in bulk

always gets thrown away

It adds to everyday mail

wasting more unnecessary paper

unpractical as life gets busy

most emailed reward points often get deleted or forgotten

more membership cards = thick wallet!

3

Problem

Page 4: Reward cart brochure

Key Ring(Free)

4

Competition

Page 5: Reward cart brochure

REWARD EVERYONE, EVERYWHERE, EVERYDAY

5

Solution

Page 6: Reward cart brochure

reward card (barcode:EAN, UPC, CODE128, CODE39, ITF)

coupons (personal email & using information from Flurry Analytics)

account balance

promotions/sales (using information from Flurry Analytics)

store locator

6

Solution

Page 7: Reward cart brochure

Flurry Analytics provides accurate, real time data to developers about how consumers use their mobile applications

increase revenue by satisfying users and increasing retention

save time and money, focusing on features users care about most

improve decisions - know exactly how, where, when and by whom and application is used

7

Solution

Page 8: Reward cart brochure

Mock Up

8

main screen of the Reward Cart app for first time users

sign up buttonfor first time users he/she will need to sign up in orderto use the app

learn more buttonif the user is not ready to sign up yet and wishes to learn more, they can do so by pushing this button

logo

Page 9: Reward cart brochure

9

main screen of the Reward Cart app for regular users

reward cardsthis is where the user will physically all the reward cards he/she has scanned

main navigation barcards: user will push this button to access all his/her reward cardsadd card: user will push this button to adda reward card to the appaccount: button for user to access his/her personal settings and preferences

Mock Up

Page 10: Reward cart brochure

10

main screen of the Reward Cart app for regular users

navigationuser can navigate to the card of choice in 3 ways:1. scrolling2. scrubbing via alphabet3. spotlight

Notification Numberuser can choose for this number to represent:1. number of coupons avail2. sales/promotions going on at retailer3. both

edit buttonuser can delete a reward card:1. swiping the card itself and pressing delete2. push the edit button to delete mult. cards at once

Mock Up

Page 11: Reward cart brochure

11

retailer logo of reward cardthe logo of the retailer will be prominently displayed in the center for all reward cards

the color scheme of the background will match that of the retailer

cards buttonthis button is for the user to navigate back to the previous screen (reward cards)

main navigation barthe main navigation bar can always be found on the bottom so that the user can quickly navigate through the app

Mock Up

Page 12: Reward cart brochure

12

reward card buttonuser can access his/her reward card barcode for the cashier to scan

coupons buttonuser can access the same coupons that would normallybe emailed to his/her personal account and use it directly from the app

account balanceuser can access his/her reward card points directly from the app

promotion/salesuser can view promotions/sales that are currently going on directly from the app

store locatoruser can find locations of nearestretailer of the reward card directlyfrom the app

Mock Up

Page 13: Reward cart brochure

13

account balanceuser can access his/her reward card points directly from the app

cards buttonthis button is for the user to navigate back to the previous screen (reward cards)

main navigation barthe main navigation bar can always be found on the bottom so that the user can quickly navigate through the app

promotion/salesuser can view promotions/sales that are currently going on directly from the app

Mock Up

Page 14: Reward cart brochure

Revenue

mobile advertising is only going to grow bigger

revenue from ads sold on cellphones in the U.S. is expected to increase by 43% to $593 million in 2010, up from $416 million in 2009

- research firm eMarketer

14

Page 15: Reward cart brochure

Apple has secured $60 million in advertising commitments for 2010

half the nascent U.S. mobile display advertising market, according to market research from J.P. Morgan.

Dictionary.com stated that the amount it could charge for its ad space had increased 177% since it enabled iAds in its iPhone app

we will receive 60% of the revenue

15

Revenue

Page 16: Reward cart brochure

"When we looked at iAds, the experience and execution is in line with how we feel about brand advertising--communicate without interrupting the user,"

- Shravan Goli, president of Dictionary.com

16

Revenue

Page 17: Reward cart brochure

Dictionary.com's Goli said the eCPM (effective cost per thousand impressions) for his products went up 177% with iAds

Goli also said that the eCPM for iAds is 246% higher than the other ad networks his company has tried

17

Revenue

Page 18: Reward cart brochure

Marketing

AppCircle; first cross selling network for mobile apps

allows us to promote and monetize our app regardless of app store ranking by using Flurry analytics

only cost us money when we earn a new download

18

Page 19: Reward cart brochure

using Flurry Analytics, AppCircle recommends relevant apps within other apps the consumer is using

app is recommended to consumer based on matching persona through Flurryʼs analytic platform

AppCircle recommends apps within other apps, and if the cross-sale happens from within our app, earn 60% of revenue

19

Marketing

Page 20: Reward cart brochure

$3.99

Unlimited Reward Cards

initial 2 months

Free

Limited to 3 Reward Cards

Pricing

20

Page 21: Reward cart brochure

21