rEvolutionPortfolioLI

EXPERIENCEwith companies including . . .TAMMY

CAUDILL

• Collateral materials (brochures,

annual reports, catalogs, posters, sales

support materials, etc, for local, regional,

national and international markets)

• Advertising design, and media

planning and placement (magazine,

newspaper, television, radio, internet)

• Retail support materials (store

signage, sales displays, package design,

point of purchase signage, national and

international materials)

• Technical manuals and Training

materials (assist in developing training

programs, support print materials,

presentations and training videos)

• Showrooms and Tradeshows

(showroom and trade show booth

concepts, design and production of

signage and materials)

• Special events (planning, promotions,

coordination and development of support

materials)

• Public relations (media relations,

media kit development, organize press

conferences, write and distribute press

releases)

• Internet and social media

(development of Internet communications,

Internet and social media consultation

and support)

• Cause-related marketing (corporate

sponsorship strategies)

TAMMY CAUDILL

Crisis Control Ministry2 0 0 5 r e s e a r c hTAMMY

CAUDILL

A closer look at Crisis Control Ministry’s “Strengthening the Community Campaign”

Of individuals polled: 68% were aware of Crisis Control Ministry38% understood Crisis Control

Ministry’s mission42% had a favorable image of Crisis

Control Ministry35% have supported Crisis Control

Ministry72% were aware of Hope du Jour48% knew Hope du Jour supported

Crisis Control Ministry

Crisis Control MinistryG O A L STAMMY

CAUDILL


PROBLEMOur research indicated that there was much confusion about Crisis Control Ministry’s mission. Many surveyed confused Crisis Control Ministry with other non-profit organizations.

GOALCreate a more favorable image and increase support of Crisis Control Ministry by increasing awareness of Crisis Control Ministry’s Mission.• Increase awareness from 68% to 80%• Increase understanding of mission from 38% to 70%• Increase favorable image from 42% to 70%.• Increase support from 35% to 50%• Increase awareness that Hope du Jour supports Crisis

Control Ministry from 48% to 70%.

Crisis Control Ministry S T R A T E G YTAMMY

CAUDILL


STRATEGY

Develop Consistent BrandingTo distinguish Crisis Control Ministry from other non-profit organizations strong consistent branding was developed in all materials.

Improve Perception and Awareness of Those ServedMany surveyed indicated that they did not support Crisis Control Ministry because they felt the mission gave “hand outs” to people who should be self sufficient.

Crisis Control Ministry2 0 0 8 r e s e a r c hTAMMY

CAUDILL


Of individuals polled: 90% were aware of Crisis Control Ministry81% understood Crisis Control

Ministry’s mission88% had a favorable image of Crisis

Control Ministry56% have supported Crisis Control

Ministry89% were aware of Hope du Jour85% knew Hope du Jour supported

Crisis Control Ministry

Crisis Control Ministry STRENGTHENING OUR COMMUNITY CAMPAIGNTAMMY

CAUDILL


SITUATION ANALYSIS

Research indicated that the concerns of donors are changing in the following way.

INDIVIDUALCOMMUNITY

EMOTIONALANALYTICAL (RESULTS)

HAND OUT LASTING CHANGE

Strengthening the Community Campaign addresses this shift in donor concerns by: • Focusing on Crisis Control Ministry’s positive results• Introducing real client testimonials and success stories• Empowering donors to strengthen their community with

their collective support


CAUDILL


Crisis Control Ministry's "Strengthening Our Community Campaign" features the stories of real people in our community who are making a real difference by doing their part to help. Also featured are the real success stories of the folks who have come to Crisis Control and whose lives have been changed.


CAUDILL



CAUDILL


“I love the look and feel of the new collateral. . . That photo and tagline instantly engage me and inspire me to help. Lutricia will take the new home page by storm. So will the vastly improved tagline: Strengthening Our Community – One Neighbor at a Time.”

TAMMY CAUDILL

CleanTechnics International’s revolutionary fuel filtration system provides green solutions to the trucking and heavy equipment industries.

CleanTechnics International CORPORATE BRANDING & COLLATERIAL MATERIALSTAMMY

CAUDILL

CleanTechnics International’s revolutionary fuel filtration system provides green solutions to the trucking and heavy equipment industries.

TAMMY CAUDILL

Work with United Way of North Carolina, South Carolina and 17 local United Ways across North and South Carolina included materials for Live United Campaign, BornLearning, Leadership Programs, Thriving at 3 and Ten Year Plan to End Chronic Homelessness.

United Way Live United CampaignTAMMY

CAUDILL


United Way BornLearningTAMMY

CAUDILL


TAMMY CAUDILL

Work with Davis Furniture Industries included consumer and trade advertising and sales training support.

Davis Furniture Industries TRADE ADVERTISINGTAMMY

CAUDILL

Work with Davis Furniture Industries included trade advertising and tradeshow showroom display.

TAMMY CAUDILL

Work with Thomasville Furniture Industries included consumer and trade advertising, market showroom display and sales training support.

Thomasville Furniture Industries RETAIL DISPLAY SOLUTIONSTAMMY

CAUDILL

End cap displays created a focus on product collections by providing a space to feature smaller products that represent the collection. Used in retail spaces to direct traffic follow as well as in smaller retail spaces to represent the collection.

Thomasville Furniture Industries RETAIL DISPLAY SOLUTIONSTAMMY

CAUDILL

Information towers were designed with interchangeable sign panels. Used in retail spaces to provide information and visual support for sales staff as well as to direct traffic follow.

Thomasville Furniture Industries PRODUCT BRAND DEVELOPMENTTAMMY

CAUDILL

Work with Thomasville Furniture Industries included consumer and trade advertising and sales training support.

TAMMY CAUDILL

Work with Second Harvest Food Bank of NWNC included managing all marketing and public relations.

Second Harvest Food Bank of NWNC Public Relations TAMMY

CAUDILL


Pitched Story to Dr. Oz Show.

Help arrange interviews and make arrangements for Dr. Oz staff.

Provided Dr. Oz staff with informational resources.

Did not promote Second Harvest as much as partner agencies, Lexington City Schools which used the BackPack program, Wake Forest Baptist Brenner’s Children’s Hospital which works with malnourished children.

Also connected Dr. Oz and Feeding America national public relations.

Second Harvest Food Bank of NWNC Marketing, Advertising and Collateral MaterialsTAMMY

CAUDILL


Second Harvest Food Bank of NWNC WebsiteTAMMY

CAUDILL


TAMMY CAUDILL

Cunningham & Company is the retail channel of Capital Markets Cooperative. As Director of Marketing & Public Relations, Retail Channel, I am responsible for developing the marketing and public relations department including policy and procedure as well as developing and maintaining branding across all media channels.

Cunningham & Company Recruiting MaterialsTAMMY

CAUDILL

Develop all collateral materials, including recruiting materials.

Cunningham & Company Sales Support MaterialsTAMMY

CAUDILL

Developed library of sales support materials and on-line Market Resource Center where Sales Team can access customized flyers, brochures, stationary, direct mail materials, social media banners and promotional items.

Cunningham & Company Advertising Design, Planning & PlacementTAMMY

CAUDILL

Design, Plan and Place Media in all Cunningham & Company markets across NC and TN. Developing and maintaining consistent branding in all advertising materials.

r E v o l u t i o n l 3 3 6 . 9 7 8 . 5 3 8 8 l t a m m y @ t h e a d r e v o l u t i o n . c o m

rEvolutionPortfolioLI

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