Revolutionizing the User Experience

Sachin Agarwal

Director of Product Management

The following is intended to outline our general

product direction. It is intended for information

purposes only, and may not be incorporated into any

contract. It is not a commitment to deliver any

material, code, or functionality, and should not be

relied upon in making purchasing decisions.

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relied upon in making purchasing decisions.

The development, release, and timing of any

features or functionality described for Oracle’s

products remains at the sole discretion of Oracle.

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Session Agenda

• Modern User Experience

• User Experience Platform

• Oracle WebCenter Suite

• Q&A

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Modern User Experience

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The Oracle Modern User Experience“It’s not just the user interface”

The seamless integration of functionality

and user interface that:

• Enables users to produce creative insights

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• Empowers users to make timely decisions

• Enhances users ability to complete their work

accurately and efficiently

• Encourages teamwork through collaboration and

communication

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Oracle WebCenter & Fusion Applications A Unified User Experience

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Oracle Fusion Application - Example

Enterprise Application Integration

Web-based Development

Rich Unified User

Experience

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Contextual Services

Embedded Analytics

Business Process Integration

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Improved User EngagementLess Time Learning, More Time being Productive

Visualization Tools Highlight Connections & Hierarchical

Relationships in Organization Relevant

Business Activities

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Social Network

Associations

Contextual Information & Actions

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Improving Search RelevanceSmarter Search

• Top results are the

items which people

use most often and

like the best

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like the best

• Top authors are the

people who

contributed the items

which people use

most often and like

the best

RecommendationsExtensible, Contextual and Context-free

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Web 2.0

collaboration with

customer & store

managers & integration

to social networking

intelligent search

enables dynamic

q&a of dataBringing it all together

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Web 2.0

visualization

of products, stores

& data

consumable,

in-context BI

embedded in

workflow

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User Experience

Platform

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BUSINESS USERBUSINESS USER IT DEVELOPERIT DEVELOPER

WebCenter DevelopmentTools for both Business Users and IT

• Easily compose business solutions

• Respond to business needs immediately

• Broad choice of development tools

• Leverage business user assembled scenarios

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• Surface enterprise applications to create custom mash-ups

• Target mobile devices and tablets

scenarios

• Build reusable components

• Robust management and rapid upgrade cycles

Improved Productivity IT MANAGEABILITYEFFICIENCY

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A Common Development FrameworkOracle Application Development Framework (ADF)

• Increase Productivity & Ease-of-Use

– Visual and declarative development

– Takes care of the “plumbing” code

– Implements best practices

– 30% improvement over .NET

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• Promote Service Oriented Development

– Re-usable business services

– Composite applications development

• Standards-Based

– Choice of technology, deployment platform

• Common Framework for the Platform

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ADF Faces

Prebuilt – reusable components

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Development ExperienceBroad Choice and Quick Turnaround

Drag & Drop in JDeveloper

BroadChoice of

Development Tools

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Site Resource Manager for Quick

Development

Personalization

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Business User Development ExperienceEasily Assembled by Business Users

1. Represent External Data

2. Create Custom Visualizations

3. Create Reusable Mashups

4. Share to Business Dictionary

Task Flows / Portlets

Pages

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CRM

Data Controls

SQL Web Services XML

Data Sources ERP

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Oracle WebCenter Suite

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Oracle WebCenter SuiteThe Modern User Experience Platform for the Enterprise and the Web

Oracle Fusion Middleware

Oracle WebCenter SuiteModern User Experience Platform

Portals,Websites

CompositeApplications

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Websites

Social,Collaboration

ContentManagement

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CompositeApplications

Portals,Websites

Mash-Ups

Oracle WebCenter SuiteThe Modern User Experience Platform for the Enterprise and the Web

Communities Composer

PortalsEnterprise Applications

Custom Applications

Websites

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Social,Collaboration

ContentManagement

Web Conferencing

Activity StreamsBlogs, Wikis

Web Content Management

Enterprise Content Mgmt

Single Repository

Intelligent Collaboration

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Oracle’s Portal Evolution

Most Scalable Portal and Leader in Internet Web Sites

Leader in Business User Portal and Communities

Best in Class Integration with Oracle Applications

Best Application Mash-Up & Social Computing Platform

Oracle WebCenter

WebLogic Portal 10g

WebCenter Interaction 10g

Oracle Portal 11g

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with Oracle Applications

Best Features of Application Specific Portals

Most Scalable, Industry Leading ECM Platform

Leader in Driving Adoption of Java and Open Standards

11g

Sun Portal

Application Centric Portals

Oracle ECM

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Oracle’s Portal Evolution

WebLogic Portal 10g

WebCenter Interaction 10g

Oracle Portal 11g

Oracle WebCenter

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11g

Sun Portal

Application Centric Portals

Oracle ECM

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Enterprise 2.0 Platform

User ExperienceSocial Computing& Collaboration

Content Management

Enterprise Portals

TeamSpaces

Dashboards Composite Apps & RIA

Collaborative Applications

Multi-Channel Access

Enterprise 2.0 Architecture

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Integration Infrastructure

Search P13N Adapters Content SOA & BPM

Content CRM ERP Legacy Applications

BI Data Sources

Security

Engage in the Conversations!

Twitter: #WebCenter, #E20, #ECM, #Oracle

Facebook: http://facebook.com/OracleE20

http://facebook.com/OracleWebCenter

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LinkedIn

Oracle Enterprise 2.0 Group

Oracle’s Enterprise 2.0 blog:http://blogs.oracle.com/enterprise20

Oracle Track@info360In Room 154

1:50 Is Pervasive Governance Part of Your ECM Strategy?Brian Dirking, Oracle

Monica Crocker, Land O’ Lakes

Make pervasive governance part of your ECM strategy so your employees can freely collaborate and

create content that is properly managed

2:40 10 Key Decisions: Your ECM ChecklistMichelle Huff, Oracle

Brian Skapura, American Institute of Architects Kathy Adams/Leslie Becker, The Nature Conservancy

The top ten things you must consider to prepare for an enterprise content infrastructure

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The top ten things you must consider to prepare for an enterprise content infrastructure

3:30 Unlocking The Value of Your Application Content Stephen Schleifer and Brian Dirking, Oracle

Learn how organizations are drastically cutting costs and raising productivity by making content available

in enterprise applications

4:20 Optimize Web Content TargetingMichelle Huff, Oracle

Molly Wenzler, MeadWestvaco

Learn how with Oracle’s revolutionary one-click web content management, in-context updates can be

added to any web application by just dragging and dropping Oracle Content Management services into

your application

Get your Oracle Red Velvet Cupcake!

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Kindle Drawing

• Win A Kindle!

• Load your favorite book on

your Kindle with an Amazon

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your Kindle with an Amazon

Gift Certificate!

Q&AQ&A

Oracle Confidential: Not for Distribution