Revista de Embratel - Via Dez

8/3/2019 Revista de Embratel - Via Dez

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0800A new number for Cerj to

give its 1.6 millioncustomers a better service

0300 TelevotoTV Cultura now uses

the first ever interactiveresearch system

FastNet Dial UpMore attractive

discounts for volumeof calls

Year 14 - 154 - January 2002

Dabi Atl ant e, Braile Biom dica,imusica and Admed are someof the companies which now

enjoy the extended service

INTERNETINTERNETInternat ional

band capacityof backboneover 2 Gbps

Internat ionalband capacity

of backboneover 2 Gbps


2/20

2 Via Embratel - January 2002

Edi tor ia l Counci lEd i tor ia l Counci lEd i tor ia l Counci lEd i tor ia l Counci lEd i tor ia l Counci l

Federico Gallart, Amos Maidantchik, Leonello Patitucci,

Luiz Cludio Gonalves and Luiz Freitas

Director o f Advert is ing,Di rector o f Advert is ing,Di rector o f Advert is ing,Di rector o f Advert is ing,Di rector o f Advert is ing,

Press and Publ ic Rela tionsPress and Publ ic Rela tionsPress and Publ ic Rela tionsPress and Publ ic Rela tionsPress and Publ ic Rela tions

Wallace Grecco

S u p e r v i s i o nS u p e r v i s i o nS u p e r v i s i o nS u p e r v i s i o nS u p e r v i s i o n

Luiz FreitasExecutive Edi torExecutive Edi torExecutive Edi torExecutive Edi torExecutive Edi tor

Margareth Santos ( reg.17.756-RJ)

margalv@ embratel.com.br viaebt@ embratel.com.br

Graphic designGraphic designGraphic designGraphic designGraphic design

www.linetron.com.br

Copy Desk and RevisionCopy Desk and RevisionCopy Desk and RevisionCopy Desk and RevisionCopy Desk and Revision

Jorge Moutinho

P h o t o g r a p h yP h o t o g r a p h yP h o t o g r a p h yP h o t o g r a p h yP h o t o g r a p h y

Octales Gonzales, Oswaldo Maricato, Cesar Diniz,

Davi Fernandes, Alexandre Machado, Jos Lira,

Silvio Alencastro, Beto Fotografia, Paulicolor

Foto Video and Maurcio Ercolin.

C o n t r i b u t o r sC o n t r i b u t o r sC o n t r i b u t o r sC o n t r i b u t o r sC o n t r i b u t o r s

Jos Ricardo de Aguill ar Pinho, Patrici a Carvalho

and Francisco Domingues Pereira

Mai l ing addressMai l ing addressMai l ing addressMai l ing addressMai l ing address

Av. Presidente Vargas, 1012, 14 andar, Centro, Rio de Janeiro-RJ, Brazil,

CEP 20179-900 Phones.: + 55 21 2519 8427 and 2519 7545

Fax: + 55 21 2519 7791 and 2519 8661

The art icles published herein may be r eproduced

provided that the source is menti oned.

Circul ation: 38, 000 copies a month.

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tel.com.b

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0800 901 021 Customer Call Center 24 hours a day, 2 days a week

v i a e m b r a t e l

Embratel offered a special end-of-the-year service so that all

customers could send their New Year greetings to friends and

relatives without a hitch anywhere at home or abroad. Extra

personnel were allocated to the shift teams in the 21 network

management centers of the company in So Paulo, Rio de Janeiro,

Curitiba, Belo Horizonte and Fortaleza.

On 24t h December, Embratel recordedfour mil li on DDI calls a 100%

increase over the two million

international calls in the network on

normal days. Most calls were made to

the United States, Argentina,

Portugal, Spain and Germany. On that

same date, 50.5 million DDD calls were

recorded. The increase was almost 30%

compared to the 39 million national long

distance calls that same day in 2000.

The companys excellence in its network

management permits advance failure detection. This

work facilitates redirecting traffic, without detriment to

the network capacity and prevents any possible interruption in the

services provided. Embratel has 45 telephone switching systems

throughout Brazil, three solely dedicated to DDI calls.

At this time of the year, the company not only reinforces its staff but

also maximizes the interconnection capacity of its switching systems

and comes to an agreement with other carriers to attend places

where there is more demand for calls to specific destinations.

Special shi f t gu arant eed

New Year g reet ings via 21

for the record 2

contracts 4

internet 5 a 9

telephony 10/11

highlight 12

integration 13

global solutions 14/15

fastnet 16/17

education 18/19corporate citi zen 19

c o n t e n t sf o r t h e r e c o r d


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3Via Embratel - January 2002

E

d

ito

ria

l

Via Embratels first issue in 2002 gives impor-

t ant examples of t he variety of services of fered

by the company. They are technological soluti-

ons for a wide variety of applications, always

meeting customer requir ements and seeking t o

satisfy t heir every w ish.

The increase in the company s in te rne t

backbone capacit y now over 2 Gbps, wit h t he

start-up of another fou r int ernational circuit s

is one of t he main features of t his edit ion. Now

the int ernet overseas connection via Emb ratel is

en t i re l y th rough f i be r op t i cs . More t ra f f i c

capacity and less latency are the immediate be-

nefi t s for f irm s t hat use t he carriers services. Via

Embratel also shows how to make the most oft he internet for remote learning.

This edit ion also inf orm s about FastNet Dial Up,

a service that offers security, f lexibi l i ty and

attractive discounts, and about the importance

of a well-st ructured service, such as the 0800 to

be used by the Rio de Janeiro electr icit y company

(Cerj). And for t hose w ho still have doubt s about

the import ance of invest ing in informat ion tech-

nology, the example of Bahia Sul Celulose de-

monstrates the guaranteed return of such an

enterprising idea, in the fact that the company

w on t he 2001 Nat ional Quality Award.

Therefore, for t he corporate market or resident ial

customers, Embratel always offers all its custo-

mers personalized services.

Personalized services


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In the first quarter of 2002, the Rio

de Janeiro electricity company (Cerj)

began using its new Embratel

number 0800, which is to be fully

integrated to its call center and

become the real customer gateway

to the firm. The 0800 704 01 20 will

attend the companys 1.6 million cus-

tomers in 66 counties in the State of

Rio de Janeiro.We already have a 0800 number

from the local carrier, but we have

created a competitive environment to

improve costs. We were also needing

to improve the service and expand

A new 0800 f or Cerj

Rio de Janeiro electricity company closer to the customer

distributes. Telephony and com-

munication in general are today fun-

damental for any commercial or in-

dustrial business. Cerj not only has

its own internal phone system but

also needs an efficient capable

external provider for its relationship

with the market, either by 0800 or

by conventional commercial tele-

phony, adds Mario Rocha.

Single channel

Cerj is 80% controlled by Endesa

and 20% by the Portuguese EDP

group. As Jos Carlos de Sousa Ro-

cha, head of the telecommunications

department, says, the new number

will attend commercial, emergency,

rural power, theft warning calls and

other services. The new 0800 service

will be provided by Embratel with

alternatives. It will arrive via three 2Mbps routes in contingency one by

digital radio and two by fiber optics,

to prevent any problem with the 0800.

This is a guaranty that our communi-

The international band capacity of the

Embratel internet backbone is now over 2Gbps, by starting up another four

international circuits. With these new

circuits, plus the other existing 13, the

international internet connection via

Embratel is now entirely via fiber optics.

The immediate effect of the international

connection made solely by fiber optics will

be less latency and more traffic capacity,

ensuring better quality, availability and

reliabili ty. The benefi ts provided by increasingan international band will be felt not only by

the direct internet customers of Embratel but

also by those customers own customers. For

example, the user of an access provider that

uses Embratel may access an international

news site much faster than he could before.

Embratel s internet uni t has been constant ly

investing in the expansion of its backbone,

cation will never go down, since they

will be absolutely independent sys-

tems. Embratel will reach us with

ninety lines, which will serve our call

center with eighty answering desks,

operating 24 hours a day, every day

of the year, he stresses.

Julio Moratella, financial director

for Cerj, confirms that we are

adopting a business philosophyfocusing on customer satisfaction,

just as Embratel does. Our custo-

mers require and we provide total

transparency, and to do so we need

the right communication media.

Embratel offers an excellent servi-

ce and is doing its utmost to

enhance services. As we said before,

a telephone provider for us is as

important as a provider of crude

energy, which is our raw material and

the reason for our business.t

its possibilities. With our new Em-

bratel number 0800, besidesbringing Cerj closer to its market, we

will also be attending customers, as a

single provider, in 73% of the Rio de

Janeiro State. Embratel offers us

much better quality, states Mario

Rocha, commercial director for Cerj.

Cerj, one of the biggest electricity

distributors in the country, considers

phone services as important for the

company as the electricity it sells and

Mario Coelho

0 21 21 2519 7160

[email protected]

Jos Carlos Rocha (E), M ario Rocha (C) and Julio Moratalla, Cerj

c o n t r a c t


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i n t e r n e t

Brazilian firms can save around

90% of their spending with their em-

ployees internet connections when

abroad. This saving is possible be-

cause Embratel now offers its Busi-

ness Dial (dialed access) customers

international roaming.

The reduced costs are mainly due

to the fact that international calls

are no longer necessary, since users

access the internet of any of the

15,000 sites in 155 countries in theEmbratel network today, connec-

ting to local numbers at local call

rates. Consequently, it is possible

for those employees to continue to

send and receive their e-mails, ac-

cess information in their corporate

networks or search in the internet

when outside Brazil.

Take, for example, an executive of

a Brazilian firm who is connected 25

hours a month from the United

States. It would cost around R$

2.000. By using InternationalRoaming Business Dial, charged on

time of use, this figure would drop

to around R$ 100 (95% less).

Saving w it h int ernat ional roam ing int he int ernet m ay be over 90%

Aside of lower expenditure, it is pos-

sible to have guaranteed security and

quality. The connection velocity is 56

Kbps and, in some countries, even

faster, due to the use of ISDN (digi-

tal) technology.

PartnershipsThe range of the Embratel service

(155 countries) is the result of alliances

with other carriers (the North American

Int ernet backbone over 2 Gbps

meeting the demand of increasingly globalized

customers. Today, international circuitsconnect the firms customers to Europe,

Mercosur and North America, on the

agreement to offer furt her capacit y, diversity

and quality. Over 2 Gbps is a landmark for

the int ernet via Embratel and is evidence that

the company is still leader in this segment,

since all other backbones together have less

than 1 Gbps in i nternational connectivi ty.

Embratel is constantly striv ing to

maintain the quali ty of i ts productsand services, with the outcome of being

awarded prizes and certificates from

speciali st agencies. Wi th respect to i nternet

services, the highpoint is the quality

certificate awarded by Cisco Powered

Network (CPN), the largest router

manufacturer in the world. Adopting this

philosophy, the internet via Embratel was

WorldCom, the Embratel holding,

and G ric), which facilitate communi-

cation with countries such as Angola,

Czech Republic, Indonesia, Jamaica,

Pakistan and Thailand, as well as the

European and American continents.

Previously, E mbratel offered only

roaming in national terri tory,present in 90 places (local number

for connection) and a nationwide

0800 number.t

BNDES contracted Internati onal Roaming to provide a better connecti on

wit h t he internet dur ing business tri ps abroad, wit hout i nconvenience,

and at lower costs compared to the traditional services available on the

market. We also have Embratels traditional technical competence and

the reli abilit y of it s network.

Luiz Alfredo Caf, telecommunications coordinator, BNDES

BNDES

Embratel offers corporate customers the

following services:

dialed access (Business Dial) and dedicated access

(Business Link), Business Hosting, Business

Security and application service (Emvia).

the first and one of the only ones in Brazil

to guarantee, under contr act, explicit ratesof performance through the SLA (Service

Level Agreement) program.


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M anagem ent via int ernetEfficiency and economy for Dabi Atlante via its 10 Mbps link

He says that Dabi Atlante

migrated to the Embratel internet

service with a 10 Mbps link (since

the internal network had this

velocity). Today, 114 distributors and

representatives and around 400

skilled technicians all over Brazil can

make inquiries or orders and contact

the main office in seconds, via inter-

net. Maggioni explains: We have

an ABC Bull management software,

which we call Bull in the Web, by

which, through a password and

login, the represen-tative or distri-

butor has safe access to our site and

can expedite his work and attend

customers. The internet, we believe,

has proven to be a tremendous bu-

siness tool. And through the ne-

twork we can also link up ourrepresentatives abroad, in

several countries with which

we are in contact.

Securit y and eff iciency

Moreover, when sending data

and information via internet, the ser-

vice is much more secure, practical and

Dabi Atlante S.A., in Ribeiro Pre-

to, upstate So Paulo, one of the

largest firms in Brazil and Latin

America in the dental product sector,

began the 21st century literally with

its foot in the future. And we believe

the future is the internet, throu

gh which we interconnect our entire

sales corps at home and abroad, says

Maximilliam Maggioni, the firms pro-

duction manager.

Maximilliam Maggioni, Dabi At lante

Maggioni says that, although the internet has brought much more productivity and efficiency in operations, telephony is vital for

company business: Because we export a lot , especial ly to the Pacifi c Rim, Austr ali a, Russia, Latin Ameri can countri es and the United

States. We are now into China and the European Union, after being awarded the European Community Quality Seal (EC). And we are in

constant contact with our international customers. We also have a business office in Florida, United States, and four offices in Brazil -

Salvador, Piracicaba, Campinas and the newest in Rio de Janeiro.

He says that t he entir e industri al plant i s concentrat ed in Ribeiro Preto, t he company headquarters, and where the whole

admini strat ion i s centrali zed. Today we have a telecommunications structure that gives us bet ter business management and an

excell ent cost-benefi t rat io , he stresses. We have been Embrat el customers for at least ten years and we have found the servi ce

excellent, not only in fast problem-solving but also in proposing new technologies that might be useful

for our business. It looks like we will continue to be customers for another few decades. t

efficient, as the production manager

stresses. With the network, we are

more dynamic and have better

quality and the customers can also

order through the internet,

Maggioni emphasizes, pointing out

that the line of his companys busi-

ness does not discard the presence

of technicians and specialists who

also give personal service and install

and maintain the equipment. So

we can offer our customers better

services and also become more stre-

amlined and economical.

Dabi Atlante is also a Vip-Phone

customer. This service provided

us with very good quality calls and

technological base with the digital

link over which we travel, besides

telephony, videoconferencing andinternet itself, Maggioni points

out. And we must not forget the

economical side. Today our phone

bill is between R$ 24.000 and R$

25.000 a month , with discounts

already granted by Vip-Phone.

Imagine what it was like without

the service.

Slvio Mazzei

0 21 16 605 8119

[email protected]

Telephon y

i n t e r n e t


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This fast communication permits

us to work very quickly, since we

can receive and do image analyses

through the internet server, with

fast 128 Kbps access and to attend

such orders, says Domingo Braile,

one of the most respected specia-

lists in heart and perfusion medi-

cine (circulation).

Braile Biomdica is based in an

area of 8,000 square meters and is

the only Brazilian firm in this in-

dustrial segment with 100%

Brazilian technology. It develops a

range of products from the

biological line to electro-medical

and disposable products having

launched the extra-corporal

circulation pump -, in addition to

external pacemakers, thermome-

ters, membrane oxygenators and

blood filters, for example.

Technology t o save livesInternet is a basic tool for Braile Biomdica

With t odays telecommunicati-

ons, a firm can be anywhere in the

world and connected globally, as inour case. We receive inquiries and

orders from several countries by

internet and our site is visited by

around a thousand people every day

worldwide, explains Braile, who

has Embratel as its Internet

provider since 1996.

In addition to receiving requests

for information on products, the

Braile Biomdica home page is the

tool used by the physician and

professor of Campinas State Uni-

versity (Unicamp) for courses and

dissemination of medical research,

experiments and statistics. An

electronic magazine can also be

accessed on heart health, and

connects with other l inks on

medical care.

Vip-Phon e and 0800

Braile Biomdica is also an Em-

bratel customer in Vip-Phone and

0800, in addition to the Internet

services. Before the Vip-Phone, for

instance, we had a lot of problems

with lines going dead and unanswe-

red calls. Now we not only can save

money but also have the accessibi-

lity we need, since we are in upstate

So Paulo and attend the whole

of Brazil and numerous internatio-

nal customers. We cannot keep

our customers hanging on the

phone, he argues. And thanks

A patient was needing a heart

prosthesis i n Tri nidad & Tobago. OneFri day the appli ance was ordered

from Braile Biomdica, based in So

Jos do Rio Preto, upstate So Paulo,

via internet, with all specified

requisites for t he equipment. On the

fol lowing Monday, the appl iance was

already available for the patient in

hospital in t hat country and t he

operation was successful.

Domingo Braile, Braile Biomdica

Leandra Venturini

0 21 16 605 8190

[email protected]

to Vip-Phone we

were also able to

set up our 0800

lines by which we

communicate with our distributors

and representatives in Brazil. We

have forty agents all over the

country. We also have a 0800

number for our customer call cen-

ter, for physicians and other

related professionals.

As Braile explains, the firms next

step will be to automate the sales

area at home and abroad. We

have always had a very fast friendly

service from E mbratel. We are very

pleased with this partnership.t

i n t e r n e t


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Vanderlei Jos Mrsico, Rdio Canal Um FM

This new idea in Latin America

fully attends the demands of milli-

ons of music lovers. You are so-

mewhere far from a large shopping

center and cannot find a record

by one of your favorite artistes. Or

worse, you enjoy listening to one

or two tracks of music by some

artiste but very often have to buy

one or two CDs just because of

them. Now, with imusica, this

situation has changed.Rio de Janeiro-based imusica

Empreendimentos Ltda. has been

on the air since July 2000. It is a

firm of wholesale distribution tech-

nology and copyright controller, with

logistics solely for this kind of busi-

ness. It is also a gate through which

the fully authorized music tracks

are downloaded. In fact, imusica is

also a music digital distribution firm

a B2B site with increasing pre-

sence in other partner sites.The successful formula is to sell

download and install technology in

sites and gates. imusica, which is

now on MSN, may soon be found

in the iG, Usina do Som, Compaq

and Vrgula portals.

No p iracyimusica permits internauts to download

As customer of the Embratel

Business Ho sting service,

imusica is fully secure and

accessible for the comfort of its

customers.

Variety

Owner of the worlds largest Brazili-

an music catalogue on the internet,

imusica now provides more than

10,000 licensed titles from almost fifty

recording companies. The firm hasdeveloped a technological system that,

unlike MP3, which is a completely open

download format, permits purchase of

music via the internet with total

security and copyright management.

We formed a three-sided partner-

ship with Embratel and Microsoft to

supply the best audio technology and

best condition for distributing music

online, asserts Claudio Campos,

CEO for imusica. In our business,

transmission speed is fundamental.Users should be aware that they pay

for a service with competitive edge

over pirate systems. With Embratel

hosting, our customers find download

velocity, audio quality, security, comfort

and easy navigation.

Upcom ing p roviderIntercanal increases access capacity

Security

Roberto de Brito Nunes, technolo-

gy manager for imusica, says that the

choice of Embratel for hosting was

due to factors not encountered in

competitors, such as total guaranteed

security, velocity and flexibility in

contract negotiations. EmbratelWebfarm holds our entire phonogra-

phic collection. To ensure distribution

facilities, we are in the Embratel

backbone, a real cloverleaf through

which everyone goes, sooner or later,

who are traveling through the web

in Brazil. The contract is very flexible

and lets us pay at the end for the

total traffic. This is an unquestiona-

ble benefit, he stresses. If we have

a link here we would have to spend

much more. Also, with Embratel, our

customers can download their music

anywhere in Brazil, depending only

on their own equipment.t

The Marsico family, from Taquari-

tinga, in the state of So Paulo, owner

of businesses that include Radio Ca-

nal Um FM, a metal working plant

and a daily newspaper, did not think

twice when it also invested in the in-

ternet about five years ago. We knew

we couldnt stay away. And we were

always the first to do things in the

region here, principally in communi-

cations. Our natural course was to set

up Intercanal, an internet provider,

states Vanderlei Jos Mrsico who,

together with his son Ricardo, runs the

groups communicat ion busin ess.

And we began with Embratel and

right from the beginning, it has given

us support, he concludes.

Intercanal, an Embratel customer

of the Direct Business Link service,

i n t e r n e t

Claudio Campos and Roberto de Brito Nunes, imusic

Clio Madeira

0 21 21 2519 8697

[email protected]


9/20


Administrao Mdica (Admed)has been operating in the health

plan segment for the past 17 years

and today is one of the largest firms

in the sector in Pernambuco. Since

1999 it has been implementing a

process for growth and investment

in technology based on a financial

engineering plan and new propo-

sals for users, offering unique be-

nefits. To be successful today, you

must invest in telecommunications,

since the speed and efficiency ofthe service depend on it, claims

the firms marketing and business

director, Ricardo Almeida. This is

why, when we found that we were

needing an online connection

between our units, we looked

around in the market and found in

Embratel the answer to our requi-

rements, both in terms of techno-

logy and cost-benefit ratio.

Admed, customer of the Business

Link Flex service since the end oflast year, has an intranet linking up

its own eleven answering units in

Recife, Garanhuns, Cabo, Caruaru

and Olinda. We have just inaugu-

rated another unit in Novem ber in

the Zona da Mata Norte, Pernam-

Healt h in m anagem ent t ooAdmed invests in telecommunications for a better service

buco, which is now linked up to therest of the system, says Carlos Pi-

res Leo, information technology

manager. The most important thing

is that we have currently centralized

all data of each branch in the head

office in Recife.

So, if a user is answered in the Ca-

ruaru unit, his list is automatically

provided by the switching system; the

service is faster and the updated data

is immediately sent back to the

switching system.As the president of the firm Manoel

Messias explains, the inauguration

of Admed Agreste in Caruaru in

April 2000 was the beginning of our

spread into the interior of Pernam-

buco. Today we have two units in

Caruaru, one in Garanhuns and

another in Carpina.

Com peti t ive edge

With the focus on an accessible price

and strategic competitive policy -, forexample, dental care for all users, free

distribution of generic medication

and similar and preventive and home

care programs -, the secret of growth,

in the opinion of the Admed presi-

dent, is personalized service. If the

patient is well cared for on a dailybasis and his doctors work on

prevention, the patient falls ill less

frequently and consequently spends

less, permitting a reduction in the

costs of the health plan, which will

inevitably incur better quality of life

for the population and pos-

sible development of plans

increasingly accessible to the

different social classes, says

Manoel Messias.

In this context of growthand providing quality ser-

vice, Carlos Pires Leo ex-

plains that the partnership

with Embratel tends to

grow closer, since the carrier

has been giving the firm the

support and security of an

efficient and fast data sys-

tem. Embratel Intranet

gave us the ideal solution. And even

better users have noticed the

faster service and thats important,concludes Ricardo Almeida.t

Suely Roma

0 21 81 3416 3223

[email protected]

Carlos Leo, Adm

was until recently operating in the

64 Kbps velocity and moved to 256

Kbps. Now we are extending ourlinks to be able to offer our custo-

mers more access velocity, stresses

Mrsico, adding that the firm has

been heavily investing in the regio-

nal corporate market, which needs

faster and more efficient access.

Growth

As Ricardo Rebechi explains, the

specialist responsible for the provider,

the Direct Business Link capacity is

now 512 Kbps: We kept the same

number of lines but increased the

band in order to control the growth ofthe company as provider and to

increase the loyalty of subscribers

through quality. We have just enabled

the link and, if necessary, we will

increase it even further as we attract

more subscribers.

Mrsico believes that what is most

important now is precisely to consoli-

date Intercanal as the local and regio-

nal provider, including working more

with content and offering the custo-

Slvio Mazzei

0 21 16 605 8119

[email protected]

mers more services: Today we have

around five hundred users, a

reasonable number since we are ina relatively small town but with

potential growth.

He talks about the importance of

the partnership with Embratel:

We have the help of Embratel to

set up the provider and to grow and

its service has always been VIP.t

i n t e r n e t

Manoel Messias, Admed

Ricardo Almeida, Admed


10/20


The result was surprising. In the

program lasting for little over an hour,

10,000 people rang to answer the

question: Who wins the second fi-

nal game of the Brasileiro 2001?

We were expecting a large number

of calls, but we were amazed at the

final total - this shows that there has

been a repressed demand in terms of

participation, explains the technical

director for TV Cultura, Jos

Munhoz. We have a large audienceand significant interaction with the

public who want to participate, give

their opinion.

He says that the Carto Verde was

until then the only TV Cultura

program with live voting, precisely

because it is broadcast on Sunday

evenings and uses the TV stat ions

own PABX, which has an answering

capacity of 16 calls simultaneously

and permits an average of around

3,000 calls per program. H e explains

that on other days it would be

impossible, since it would jam the TV

Cultura PABX. The idea of interac-

tivity and its use in other programs

had been limited by our call

receiving capacity, which was

resolved with the 0300 number.

Market ing

The idea of using 0300, says

Munhoz, arose from a suggestion

by Embratel itself, partner since TV

Cultura first began. In t wo months

we negotiated the new service and

put it on the air, he says, adding

that the system functions so that the

TV Cultura PABX is left free. All

traffic is answered by the Embratel

Automatic Answering Platform,

which counts the votes in real time

and tracks each call. We know

where most calls come from and we

are able to draw the profile of our

viewers, which the previous system

did not do. This means that, in addi-

tion to being a valuable tool for

interactivity with the viewer, we

have a great marketing tool at hand,he points out.

The 0300 service, launched in

2000, today has several applications

and is now being used by public

agencies, financial institutions, credit

card operators and public answering

service in the private corporate sector.

But its use as a means of communi-

cation with viewers by real time

totaling on live TV made its dbut

precisely in TV Cultura, a television

network which is outstanding as aforerunner and experimenting in

programs. It has already won several

national and international awards

and the recognition of excellence for

information and culture. With this

new instrument, we will have an

even closer relationship with the

viewers, since we will be able to know

what they are interested in, for exam-

ple, he comments.

In TV Cultura, viewers are the winners

Tot al int eract ivit y via 0300

On 16th December last, when the host of the Carto Verde

program, Flavio Prado, came on the air to present yet another

top-rated Sunday evening program of TV Cultura and mandatory

for sport s fans all over Brazil , he also broadcast a new, and

unprecedented, interactive research system among the viewers:

the Embratel 0300 Televoto.

Cart o Verde is a chat program showing t he most i mport ant

sports events of the week, with special focus on soccer. Hosted

by journalist Flavio Prado and with the presence of specialists

and guests, t he program i s broadcast li ve and off ers viewers

the chance to part icipate via e-mail , phone or fax

and, of course, via 0300 789 92 21, the

Embratel Televoto service.

Carto Verde began in 1993 and is broadcast all

over Brazil on Sunday evenings at 9:00 p.m.

Eight years on t he air

vio Prado

t e l e p h o n y


11/20


Map of Brazi l

Munhoz explains that T V Cultura

soon intends to use the 0300

Televoto in its other programs,

especially news casting, such as the

famous Roda-viva and Vitrine.

Furthermore, the system enables us

to broadcast a map of Brazil,

produced by our Graphic Producti-

on Center during the programs,

showing the participation of each

region while the calls come in. Inother words, the viewer will see the

contribution of his or her vote there

on the screen, seconds after having

called in, he says. H e believes that,

with the dissemination of the new

service, the calls tend to increase,

since it was clear that the viewer

wanted to participate and was

unable to do so because the system

could not meet the full demand.

Th is year, with the World C up and

elections, there are no end of topicsto be broadcast for people to give

their opinions. We have a great tool

and we would like to use its whole

potential, in terms of inviting our

audience to interact with us and also

to help us in our planning, says

Munhoz. In other words, the 0300

Televoto tends to raise program

audience, since the public has been

showing a clear tendency to give

Marco Antnio B. Oliveira

0 21 11 3268 2085

[email protected]

t e l e p h o n y

Feat ures of t he service

The 0300 Televoto is an applicati on of the family of Automatic

Answering Platform services, supported by a structure of Audio

Response Units (ARUs), controllers and routers, with fully

decentralized network architectures distributed nationwide. This

platform enables calls to be answered with the customers

personalized message and program i nvolved.

The data of each call answered includes full name of the subscriber

caller, date and time, which are transmitted in real time to the

customer through the FastNet data communication service.

The platform is managed round-the-clock wit h high answering

capacit y, consisting of more than 10,000 phone tr unk l ines, and

enables 630,000 calls to be answered via 0300 Televoto per hour.

Marilis Fernandes Affonso

0 21 11 3268 2752

[email protected]

their opinions and appreciate whoe-

ver respects them. The possibilities

are enormous and we have the su-pport of Embratel, who has proven

to be efficient and dynamic in its ser-

vice to us and have made this

experiment a success.

He says that now the working part-

nership with Embratel tends to

strengthen the relationship: And the

0300 will undoubtedly be a very valuable

communication, marketing, research and

planning tool for TV Cultura.t

Jos Munhoz, T V Cultura


12/20


Bahia Sul Celulose, acknowledged

as one of the largest Brazilian com-

panies in the pulp and paper seg-

ment, concerned with environmen-

tal preservation and socio-environ-

mental projects, in 2001 was rewar-

ded the National Quality Prize

(PNQ ) for its management excellen-

ce. Cristina Moreno, the firms infor-

mation technology manager, says: It

is very important for a Brazilian or-

ganization to be rewarded for its

striving for excellence. What is

exceptional is the assessment of the

overall firm, like a great orchestra

where all the instruments areas

and processes need to be tuned.

In this context, she explains, the role

of information technology has been

fundamental: IT is mostly responsi-

ble for providing solutions to support

the excellence management, since

Bahia Suls management model

requires accurate, efficient and simple

information for the end user. There-

fore, we have in Embratel a genuine

partner, since keeping business ma-

nagement compatible with the PNQ

requires more than quality providers

- it requires partners who are

committed to our business and aware

of our challenges.

As Cristina understands, Embratel

plays this role very well, caring about

the service and quality, including

monthly reports on circuit downtime,

which ensures quality control of the

services and ongoing improvements.

She explains that since October

1999 the firm has been using theTopnet service for national connec-

tions and FastNet for international

connections in data communicati-

on: Topnet is used in the major

interconnection, which is the link

between the main office in So

Paulo and the plant in Mucuri, in

the far south of Bahia. This com-

munication supports the commer-

cial, logistics and financial proces-

ses. And we even have, for security

Excellence rew arded

Bahia Sul Celulose awarded National Quality Prize 2001

Roberto Schmalb

0 21 71 320 6291

[email protected]

purposes, a contingency via Salva-

dor, the company headquarters,

should there be a break in the sou-

thwards fiber optics.

Videoconferencing

Cristina Moreno adds that another

vital service hired from Embratel to

run the company is Digidial:

Digidial supports videoconferen-

cing, today an indispensable tool for

our administration. Today, therefore,

this service is used to the utmost on

a daily basis, in board meetings, ope-

rations, commemorations and trai-

ning, for instance. The PNQ news

itself was announced to the whole

firm using videoconferencing.

Bahia Sul Celulose was in 1995

the first Brazilian firm to obtain the

British BS 7750 certificate (Envi-

ronment Management System) and

has been awarded the ISO 9002and 14001 certificates. It has also

won the Millennium Business

Award Environment Achievement,

granted by the International

Chamber of Commerce (ICC) and

the United Nations Environmental

Program (Unep).t

Cristina M oreno, Bahia Sul Celulose

h i g h l i g h t


13/20


Since 1967 Minas Gerais state

has one of the first firms to use in-

formation technology as a tool for

administrative modernization and

implementation of public policies.

Committed to providing the best

service to meet the citizen require-

ments, the Minas Gerais state data

processing company (Prodemge)

develops solutions in informationtechnology to place its whole tech-

nological infrastructure as a priority

at the service of the state public area,

also attending the Judiciary and

Legislative, in addition to local,

federal and other state agencies.

And to do so the Embratel part-

nership is essential.

The Prodemge information highway

enables communication even at the

farthest points in the state of Minas

Gerais. The firm offers solutions for

integration, less bureaucracy and

cutting costs. H uman and technical

know-how ensure security, strategic

insight and continuity in putt ing into

practice the states information tech-

nology policy, with wide service

coverage for the population.

Links

In the telecommunication area,

Prodemge uses a V-SAT commu-

nication network via the Embratel

satellite, consisting of a dedicatedmaster antenna of 7.6 meter and

217 secondary antennas of 1.8 me-

ter, installed in several towns in the

interior of the state, attending the

different Minas government agen-

cies. In the master antenna-

secondary antennas direction, the

firm has two channels in the 512

Kbps velocity each, and in the

secondary antennas-master anten-

na direction, 12 channels with 128

Pub lic service ro le m odel

Prodemge designs cost-cutting solutions

Kbps each. It also uses access links

to the Embratel internet backbone,

which total 12 Mbps today, six

accesses of 2 Mbps each, one being

a fiber optic channel and five

channels via microwave radio.

We use data communication ser-

vices via satellite, given the need to

link up places with no land lines,

such as small towns, highwayinspection posts, prisons in rural

areas and other similar cases, for

example, says Antonio Carlos Pas-

sos de Carvalho, managing director

of Prodemge. Concerning the in-

ternet segment, the Embratel

backbone is very important to pro-

vide the Minas Gerais e-government

services, under our responsibility.

Our idea is to link up every county

in the state, so that the state

authorities can offer their services to

the population on a fast, secure and

reliable basis, including via internet.

Speed

The Embratel satellite service,

Infosat, enables interconnection

with places that have no other kind

of infrastructure whatsoever, as in

the case of highway inspection

stations, important for collecting

state revenue. Other important

examples are police stations, prisons

and other establishments in ruralareas. Providing access to the inter-

net helps Prodemge offer the diffe-

rent state agencies speed and avai-

lability in connecting to the network.

The services provided by Embra-

tel in the data telecommunication area

meet the expectations of Prodemge,

mainly with regard to the internet,

guarantees Antonio Carlos Carvalho.

The managing director highlights the

fact that, through the V-SAT network

via satellite, it has been possible to

provide online data communication in

six mobile technological vehicles, in

order for them to provide any service,

including access to the internet, forefficiency and mobility anywhere in

the state. The use has already been

proven in support applications for

revenue inspectors, and preventive

police operations, with instant online

access to the state databases,

guaranteed by Prodemge.t

Guilherme P. Franciscani

0 21 31 3279 3640

[email protected]

Antonio C arlos P. Carvalho, Prodemge

i n t e g r a t i o n


14/20


Grow t h w it h Vip-Phone

When Cestari Industrial e Co-

mercial commemorated its first

centenary in May 2001, it had gone

far from the dream of, but in close

harmony with the enterprising spirit

of Italian immigrant Luigi Cestari.

In 2000, when it was already

occupying an area of 380,000

square meters in Monte Alto (SP),

with a So Paulo office and com-

mercial representatives throughout

Brazil, the company looked to mo-

dernize its telecommunication sys-tem, essential for the enhanced per-

formance of its business divisions

Automobile and Reducers and mo-

tor-reducers , and hired the Vip-

Phone service of Embratel.

During 2000, the Cestari

board decided that one of its

priorities in the information te-

chnology area would be to

improve communication with our

business partners. We were then de-

veloping an answering service for re-

presentatives all over Brazil for sales

and inquiries via internet, says the

chief operating officer of the firm, Luiz

Antonio Cestari. What we needed

for the project to be a success was a

fast and highly reliable link, since ourcommercial area needed better quali-

ty in phone calls. We looked around at

the available services in the market

and decided to hire thirty 64 Kbps di-

gital channels through a 2 Mbps radio

Cestari enhances performance

of its business divisions

More than 40,000 custo-

mers and around five

hundred executive

office centers in 28

countries. HQ Global

Workplaces has been

in Brazil for ten years

and has been inves-

ting mainly in its te-

chnological infras-

tructure to offer its

customers competi-

tive edge. They are,

in fact, our partners, as we are with

Embratel, the carrier in which our te-

lecommunications are centralized,

says the firms technology director,

Silvio DeChecchi.

He explains that this partnership

was consolidated in May 2000:

That was when the company

created a specific directorate for te-

chnology, at a time when it was

Part nership w it h an ext raHQ Global, leader in outsourced office sector,

centralizes telecommunication servicesevident that the appeal of telecom-

munications as a service and benefit

for our customers was very great.

Once th is was decided, we also began

concentrating the whole telecommu-

nications part with Embratel. It was

a well-thought out choice in terms of

cost- benefit and t echnology and ser-

vice quality.

DeChecchi says that HQ, with

eleven outsourced office buildings in

Brazil, is customer of the Vip-Phone,

Vipnet, Internet and videoconferen-

cing services: Five of them are in So

Paulo and the others in Rio de Janeiro,

Brasilia, Belo H orizonte, Porto Alegre,

Salvador and Curitiba. Our customers

have a major requirement in common

which are DDD and DDI calls. This

made us hire Vip-Phone and Vipnet

as a way to offer not only more compe-

titive prices but principally quality, be-

cause most of the firms that rent offices

from us are

multinational

or branches

of compani-

es from other

states. They

require, therefore, to be constantly in

touch with their other points.

Broadband Internet

Moreover, says DeChecchi, the

company required the broadband in-

ternet which Embratel knew how to

meet: Today we have 512 Kbps in-

ternet services for each of our

buildings, with online quality access,

so that the users are constantly con-

nected. Our customers increasingly

request this service, since they need

to work online and very often their

decisions depend on real-time

contact with their branches and/or

parent companies.

link, using the Embratel Vip-

Phone service. Two channels were for

internet and the others for telephony,

including international calls.

Better qual i ty

The executive continues: A year

later, we noticed substantial impro-vement in the quality and speed of

our phone communications and

stability in the internet service,

which is essential. Cestari also

points out the financial benefits of

Luiz Henrique Andrade,

HQ Global

Silvio D eChecchi,

HQ Global

g l o b a l s o l u t i o n s


15/20


Pitu is one of the most famous

reputable national sugarcane rums

(cachaa). It is investing in telecom-

munications to consolidate its top

market ranking in exports and the

concept of quality on the home ma-

rket. We feel that the partnership

with Embratel was the right

decision, because Embratel offers

us the solutions we need, with an

efficient personalized service, says

the firms network supervisor, Fla-vio Jos da Silva.

With its enviable market status

Northeast Brazil leader in sales, the

second most sold brand in all Brazil

and with exports to Europe, United

States, Argentina and Japan , Pitu,

founded in 1938 in Vitria de Santo

Anto, where its industrial headquar-

ters are today, has also a head busi-

ness office in Recife.

Through the Embratel Intranet,

for example, we have todaysucceeded in connecting up our two

main units, with a link that has

capacity to carry our management

software and expedite the entire pro-

duction and accounting operations, for

example. We are also at the stage of

installing the whole process, but it is

already possible to see the benefits.

Moreover, Business Link Flex has

greatly reduced the manual work

overload we had. Now, the data enters

automatically, leaving more room for

phone calls and streamlining the

work, explains Silva.

With offices in a number of Brazili-

an cities, such as Natal, Fortaleza and

So Paulo, plus around fifty repre-

sentation offices at home and abroad,

the idea is that by 2002 all units are

to be interconnected via intranet.

Satisfaction

Praising the speed in data com-

munication offered by Business

Link Flex, which has been giving

Slvio Mazzei

0 21 16 605 8119

[email protected]

a very satisfactory performan-

ce, Silva recalls that the com-

pany has also hired the Vip-

Phone service. Our DDD

traffic is quite heavy. So we

decided to hire the service be-

cause of its facility and quality,

plus the saving in phone bills.

H e proceeds: We also have

our 0800 service with Embra-

tel, basically to answer custo-

mers, end consumers and alsorepresentatives, to pass on

orders and information. This

service is used frequently.

Silva believes that the partnership

with the carrier will definitely tend to

grow. Because the service is an exam-

ple. The Embratel staff come here to

the plant, talk to us, propose new so-

lutions. And thats what we need.

Essential services

The company, responsible for overtwo million liters of cachaa exported

every year, began exporting during the

1970s. Today, Pitu has become almost

an emblem of Brazil abroad, especially

because of the caipirinha a traditional

Brazilian lime, sugar and rum cocktail.

In order to meet national and in-

ternational demand, we need to have

a telecommunication system that lets

us have good management and, at the

same time, gives our customers

impeccable service, says Silva. With

Embratel, we are sure of having

technological solutions with

a good cost-benefit ratio.

Moreover, should there

be any problem in the

network, we know that it

will all be sett led quickly

and no headaches,

he concludes.t

He points out that the video-

conferencing service was the last

item to complete the telecommu-nications structure and also broa-

den business horizons for the

company in Brazil: We found

that the demand for videoconfe-

rencing services has been growing

every year, mainly because it is a

tool that helps considerably to

reduce corporate travel costs, and

is only one of the various options

for this service.

The technology director continu-

es: We not only offer the custo-

mers of our outsourced offices and

videoconferencing rooms, but also

the service to other companies who

are not our usual partners but who

wish to use this service sporadically.

Today, in Brazil, we have ten vide-

oconferencing sites. The business

trend undoubtedly is to grow.t

Pitu consolidates its market

position at home and abroad

From Pernam buco t o t he w orld

Vip-Phone, which establishes a

direct link from the PABX of the

firms with the carriers fully digital

network: Cestari incurred no cost

with the radio infrastructure, due to

hiring the service with a four year

loyalty agreement, ensuring a

monthly minimum consumption.We also obtained an excellent

discount in the cost of calls.t

Nelson Moraes

0 21 11 3268 3775

[email protected]

Elizabeth Rego

0 21 81 2416 3262

[email protected]

Luiz Antnio, Cestari

Flvio Jos da Silva, Pi

g l o b a l s o l u t i o n s


16/20


Cambuci is headquartered in

Itabuna, Bahia. Another plant,

also in Bahia, is in Itajupe, and a

third in Joo Pessoa, Paraba. Plus

an office in So Paulo and a plant

in Machado, southern Minas

Gerais. The challenge for Cam-

buci S.A., owner of the Penalty

brand, was to link them all up with

quality and economically. Our

solution was to change our sys-

tem to FastNet, which gave us

the data interconnection we

needed and also major savings in

telephony, since we put voice,

data and internet in the network,

explains its information techno-

logy manager, Luiz Pagan.

With new FastNet FR 300, we

can run our management softwa-

re to every unit and the entire ad-

ministrative, commercial and indus-

trial control is centralized. Our cus-

tomers and suppliers can now

consult us online, he continues.

The next step is to effectively work

with e-business, so that we can do

business via internet with our re-

presentatives and customers,

storekeepers and suppliers alike.

We will first update our firm with

the new network, then we will begin

using it at it s full potential.

With the data center installed in So

Paulo and the plants elsewhere, the

most important thing for the company

was to fully integrate its units, with

good performance, high speed and

accessibility. That is exactly what we

have today, enthuses Pagan.

Challenge m etCambuci uses FastNet to link up units

All Brazilian

Cambuci, an all-Brazilian firm,

was founded in 1945 as a small

business. In the 1970s, the com-

pany began producing sports

materials and launched the brand

Penalty, exporting to practically

every countr y. It was the first firm

to supply a complete line of pro-

ducts for field and indoor soccerand put logos on th e club uniform.

It was also the first t o obtain qua-

lity approval seals from federations

and confederations.

The firm is a sponsor of major

soccer clubs, namely So Paulo, So

Embratel is always innovating to offer

its customers top quality. A good

example is the FastNet Dial Up servi ce,

ideal for whoever needs to remotely

connect to the corporate network, with

total security and flexibility. The service

provides not only attractive discounts

according to t he volume of minutes

used in the calls, but also a completereport with informati on of all accesses

to the corporate network, listing the

user, date and durati on of call.

The minutes are counted on a

monthly basis. If in a certain month

a customer uses 300,000 minutes

of the service, for example,

Fast Net Dial UpSecurity, flexibility and attractive discounts

it will receive the discount

corr esponding to t he fi rst band. If for

the next month it uses a million

minutes, i t will automati call y move to

another discount band.

And the customer does not need

to r egister to enjoy t he progressive

discounts, which will be automatically

credited to its bill. It only needsto use the quantity of minutes for

each discount band.

With FastNet Dial Up, the corporate

market has yet another important tool

with t he Embratel trademark within i ts

reach to attract new customers.

Carlos Alberto Silva

0 21 21 2519 8266

[email protected]

Ana Luiza Bettencourt

0 21 21 2519 7411

[email protected]

Our opt ion for FastNet Dial Up

was to have bett er integratedtelecommunication services, mainly

through the Embratel services we

have hired. Used as a contingency

network, FastNet Dial Up places more

than two hundred of our branches

in the carriers backbone, thereby

ensuring ongoing secure

communication. Also thanks to this

service we were able to inaugurate

Fininvest

f a s t n e t

Luiz Pagan, C ambuci


17/20


Guarant eed int egrat ionLaponia invests in velocity and security

for corporate data transmission

Laponia, one of the largest Volvo

concessionaires in Brazil, has hired the

Embratel FastNet service for corpo-

rate data transmission between the

head office in Sorocaba (So Paulo

state) and branches in the So Paulo

towns of Ribeiro Preto, So Jos doRio Preto, Ourinhos, Regente Feij

and So Manuel and in the towns of

Carazinho, Caxias do Sul and Estrela

in Rio Grande do Sul. Another point

is linked to the Volvo truck and bus

plant in Curitiba.

Information technology coordinator

for Laponia, Cristiano Sulzbach, in-

forms that the head office site

operates at a speed of 512 Kbps, the

assembly line at 256 Kbps, with

guaranteed band (CIR) of 192 Kbps,

and the rest at 64 Kbps, with 32 Kbps

CIR: This is what we need to meet

the whole range of data circulating

between the head office, branches

and plant , with full security and qua-

lity of the Embratel services.

Sulzbach continues: We work with

buses, trucks and Volvo parts. Fast-

Net helps us integrate the assembly

line system, whose access facilitates the

orders of parts, checking consortium

quotes and inventory management,

among other services. Moreover, wecan calculate the monthly quotes for

parts and vehicles for each concessio-

naire and make online orders. When

we confirm the order, the invoice is

issued and the parts are immediately

dispatched by the producer.

With the Embratel FastNet,

Laponia also works with an int ranet,

permitting instant message traffic,

chat, e-mails, distant support and

management.

Direct access

The concessionaire also uses

another service, Business Link D i-

rect, for direct access to the inter-

net, which enables customers to ac-cess the corporate site and obtain

all information considered relevant,

including inventories, unpaid notes,

billing track record and services in

progress, for example.

Laponia also has FastNet Dial

Up in the Embratel FastNet in-

frastructure, th rough which more

than fifty users 35 being sales

representatives working in the

field have direct access to the

network anywhere in Brazil.

Another carrier service used by

Laponia is the 0800 for custo-

mer service, especially in the

post-sales period. The 0800

redirects calls to the branches

closest t o our customers, empha-

sizes Cristiano Sulzbach.t

Paulo Srgio Rodrigues

0 21 19 3707 6002

[email protected]

Rosana Monteiro Gomes

0 21 15 224 8113

[email protected]

Caetano, Ponte Preta, Coritiba,

Bahia, Gois, Fortaleza and

Ava, and has been investing

heavily in t echnology, especially

in information technology, which

is essential for any business, as

Pagan emphasizes. Besides the

saving with the network, there

are factors such as practicality of

inter-extension calls, fast com-

munications between the units.

Plus the internet and data com-

munication, which give excellent

performance, he guarantees.t

another fort y stores in 2001 alone

and star t them up even before thelocal telephony access was install ed

and made operational. We think the

discount offer by volume of use very

welcome, and we are pleased with

the constant availabilit y of this

Embratel service.

Igmar Dornelas, telecom manager, Fininvest

S.A. Retai l Business Rio de Janeiro

Cristiano Sulzbach, Lapnia

f a s t n e t


18/20


Marcelo Mello, Maristas

The partnership of Maristas

Brazilian Union for Education and

Teaching (UBEE) with Embra-

tel began in 2001 when they both

created the best solution to meet the

requirements of the institution.

UBEE and Embratel have provi-

ded all human and technical resour-ces for the better configuration of

this solution. The result was way

beyond expectations. The partner-

ship was, then, consolidated, asserts

Marcelo Mello, information techno-

logy manager of the maintenance

agency of the Marista Institute in

the states of Minas Gerais, Rio de

Janeiro, Espirito Santo, Gois,

Tocantins and Federal District.

H e tells how the institut ion acqui-

red a corporate link from Embratelin June 2001, connecting the units

in Belo H orizonte, Rio de Janeiro,

Goinia, Palmas (Tocantins),

Colatina and Vila Velha (Espirito

Santo), Montes Claros, Patos de

Minas, Uberaba and Varginha

(Minas Gerais). This is the link

that also interconnects all units

with the central office in Belo H o-

rizonte. The link consists of voice,

videoconferencing and data

channels through the Embratel

FastNet solution, he explains.

Busy operatio ns

UBEE operates as a priority in

the educational and social areas

and employs 1,600 educators in

the various states where it operates.

FastNet acquired from Embratel

by UBEE has added value to all

administrative and managerial

processes and, even more impor-

tant, to the educational processes.

All work stations are interconnec-ted through the link, enabling every

area in the institution to process

information from their operations,

points out Mello.

In the administrative and mana-

gerial area, he says, UBEE has

R/3 SAP, which runs on FastNet.

It involves all the processes in the

financial, material administration,

including assets and controllership.

The system and database are in

servers at the cent ral office in Belo

H orizonte, and the users of all units

access this information as if they

were all in the same plant, in the

same place. Both the routine and

managerial processes are accessed

in real time, permitting UBEE

to immediately monitor all its acti-

vities, says Mello.

e d u c a t i o n

Educat ional t oo lWith telecommunication support, Maristas

(UBEE) ensures quality teaching

Marcelo Santos

0 21 31 3279 3116

[email protected]

Inf rastructure

Providing the project in conjunc-

tion with Embratel, made UBEE

rethink the entire infrastructure of

educational processes with regard

to information technology, the

manager says.

H e remembers that even remoteunits will have online access to the

latest processes in the information

technology world for education:

Consequently, something in Pal-

mas, for example, may be immedia-

tely announced in Belo Horizonte,

Rio de Janeiro or Montes Claros.

UBEE, also customer of the Em-

bratel internet services and Vip-

Phone, was able to guarantee access

of its students to the world computer

network in modern well-equippedlaboratories. Each unit is integrated

in the UBEE network, connected

with the Embratel backbone in a

broadband IP channel. This concept

ensures the socialization of the re-

sources based on egalitarian proces-

sing for everyone, with top security,

he guarantees.

Mello concludes that For all our

ideas and projects, the technical su-

pport of Embratel has been

invaluable as we go along. This is

not a relationship between supplier

and customer, but rather an enriching

close partnership.t


19/20


To give quality to the socioeconomic

development of Brazil by providing

and managing a logistic service ne-

twork that strives to disseminate

know-how, more democratic access to

training programs and improve

human resources and for the full

exercise of citizenship, by using

modern technological resources and

consistent, realistic and updated

teaching projects. Th is is the missionof Paran Virtual University (UEP),

which, in partnerships with traditio-

nal universities and Embratel, has

been developing several distant

learning programs.

Using one of the latest modalities

distant learning with interactive me-

dia, by means of videoconferencing,

conference calls and internet, for

example, based on Topnet and

Datasat Plus services , the universi-

ty has been transmitting knowledge

to the entire interior of the state of

Paran in undergraduate and post-

graduate courses in a network that

already includes 21 classrooms in 18

different towns.

The idea of UEP began in 1998,

explains Reinaldo de Oliveira

Borba, one of the mentors for crea-

Seriousness ind ist ant learning

ting the institution and its current

executive director.

The purpose of UEP is to be a

logistic carrier of distant learning, in

which universities help by providing

teaching know-how and Embratel

provides the means to offer the

courses. The first initiative, already

underway, is the National Universi-

ty Course with Interactive Media,

in partnership with Ponta GrossaState University. We are giving this

opportunity to teachers in different

towns, some who can only be reached

by satellite technologies, via Embra-

tel, as in the case of Planalto, with

7,000 inhabitants, close to the border

with Argentina. The Datasat Plus

technology alone has enabled us to

get there and install the videoconfe-

rencing rooms and the necessary

equipment, he points out.

Solut ions

Borba explains that UEP perfor-

med market research to check which

carrier could offer the solutions it

required. We called every firm and

the capillarity of services and techno-

logical range of Embratel with such

resources as communication via sate-

llite or fiber optics, in addition to its

support, made us decide in favor of

the partnership. We noticed that we

had found the best support right from

the start. The staff who give us

assistance are excellent, he praises.

Today, the Paran Virtual Univer-

sity has approximately 2,700 students

in 18 towns where the system is

already in operation. We will soon

have a total of 25 towns with their

structures ready with teaching and

reception units.t

Vnia Lago

0 21 41 331 6195

[email protected]

Around fifty poor kids between 4

and 5 years old in Vila Velha

(metropolitan region of Vitoria,

Espirito Santo), are sheltered from

the dangers of urban violence, lack

of hygiene, malnut ri t ion and the lack

of formal education for this age

group. They are attended by the

philanthropic organization Casa Viva,a school where they receive food,

notions of hygiene, education and

learn to give value to the human

being, wit h t he support of Embratel.

Casa Viva, founded and maintained by a

group of businessmen fr om Espir it o Santo,

began operating in March 1999. The

instit uti on, which today has the support

of Embratel, focuses on the holistic service

for children who are admitted when 4years old and stay there for three school

years so that they can participate in the

complete program cycle, including

learning to read and write using the

Casinha Feliz method, created in Rio de

Janeiro forty years ago.

Voluntary work includes dental care for

basic tr eatment (al though the instit uti on

does not yet have its own complete

equipment), barbers shop, actors, and

professionals for accounting, legal and

psychological care.

We st il l need support to accompany

the kids that leave here until they grow

up, and to give psychological support

to parents and guardians , explains

engineer Horacio Duarte de Lemos,

director and member of the institution

who runs Casa Viva.

Casa Viva,

a big f am i ly

Paran Virtual University democratizes

education using Topnet and Datasat Plus

C i t i z e nC O R P O R A T E

Reinaldo de Oliveira Borba, UEP

Horcio Lemos, Casa Viva


20/20

Revista de Embratel - Via Dez

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