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ED
ITO
R elcome to the first edition of Praise! The launch
of this magazine has could not have come at abet-
ter time. The world in which we live is changing rapidly, and whi-
le fashion is eternal, and diamonds are forever, we in the industry
must learn to adapt to changing situations. My belief is that fashion,
just like any other art, is a tool for expression. The social issues of
today’s world are at the forefront of discussion, and go hand in
hand with fashion.
With spring and summer around the corner, it is impossi-
ble not to get some inpiration from here and there. for the tropi-
cana editorial the main inspiration is cuba and its tropical beauty, as
well as one of the main trend we see this season florals.
Diego Rivera is one of the greatest Mexican painters
of all time. His Calla Lilies paintings have been an inspiration
for me in this project.
Global warming has become an even greater and more
pressing problem in the past few years. The global and all-reaching
effects of the phenomenon have made me realise the colossal im-
pact this issue plays in our lives. I hope that the editorial inspired by
this issue, which concentrates of the causes and effects of global
warming, will open your eyes in the same way as it has opened mine.
As a Columbian, it is with pride and pleasure that I can
introduce to you the very talented Estaban Cortazar. Mr Cortazar is
one of Colombia’s most notable designers, who from an early age
all he wanted to do was ‘sketch dresses and fashion all day.’ Also
I would love to introduce Hernan Zajar, a legend in Colombian
fashion. In fashion, seasons often signify change; with spring just
around the corner, we look forward to lovely weather and the who-
lly new and creative wardrobe that awaits us. Without any further
delay, here are some of the key trends that will make spring/sum-
mer 2012 a truly memorable one.
All the best,
Monica Arenas
Editor-in-Chief
w
6
MARCH 2012
ESTEBAN CORTAZAR 5Personal life
TREND PAGES Mermaid 9Scales 11Coral 13
THE LONG AND LONELY ROAD 15
TREND PAGES Chich Housewife 21 Rock & Roll 23Gatsby 25
GLOBAL WARMING 27
TREND PAGESTrack & Field 35
MARCH 2012
8
ESTEBAN CORTAZAR e all know (I HOPE!) Chanel, Dior,
Armani, and Prada, but how many
of us have ever heard of Esteban
Cortazar? Fashion is not static; it moves
forward and takes the best from the past
whilst adding a touch of modernity. It is
this unique mixture of past, present, and
future which makes fashion such an exci-
ting form of art. It is the duty of every fas-
hion editor and journalist, to actively pro-
mote young talent in this field we all love.
Esteban Cortazar is a notable Colombian
fashion designer born 17 May 1984. He was
born in Bogotá but raised in Miami, Florida.
He is mostly known for being the youngest
designer to present at Miami International
Fashion Week.
His career started at age 13, when
he showed his sketches to Todd Oldham,
president of L-7, who later on would beco-
me his mentor. In New York, for Oldham’s
fashion show, Esteban met the director of
fashion for Bloomingdale’s, Kal Rutterns-
tein and showed him his sketches.
In his youth, he said that his passion in life was to
do nothing but sketch dresses
all day.
Esteban Cortazar for Ungaro.
Last collection Esteban Cortazar for Ungaro.
W
Cortazar turned heads at age 23,
when he became creative director for Ema-
nuel Ungaro and again at age 29, when he
left the million dollar company because he
refused to work alongside Lindsay Lohan.
He really enjoyed creating clothes for the
well-respected brand, but felt that bringing
in such celebrity would only cause the Ema-
nuel Ungaro brand to be known for her pre-
sence and not for the talent itself.
After leaving Emanuel Ungaro, Cortazar was floating around, but then decided to move back to his home,
Colombia. Why move back to Colombia after so much time and experience in Paris?, you might ask.
Simple: he always felt like doing it, but never had a chance. Colombia is very new addition the fashion world, but has
a lot to offer and will to continue to do so. With very few options of where to shop and a smaller than average luxury
market, Esteban is meeting the challenge by delivery low cost and high quality fashion to Colombian fashionistas.
As he returns home after traveling the world and even more important after having the experience most
people only wish for, Cortazar had to get hands on with Colombia and its fashion.
At the beginning of 2010, just like Zac Posen did for Target, Alexander McQueen for Samsónite, Stella McCartney
for Adidas and Karl Lagerfield and Jimmy Choo did for H&M, Cortazar is collaborating with retail store, Exito.
Exito used to be a simple supermarket with cheap clothes but now it has gained enough prestige around Colombia
to be even able to have a spot in Colombiamoda and this is thanks to collaborations such as this one.
Why move back to Colombia after so much time and experience in Paris?, you might ask.
10
Wanting to focus on the beauty of Colom-
bian women, this new collection offers highly de-
signed apparel that has been mass-produced at a re-
latively low price. Women around the world will be
exposed to the luxury and exclusivity of perfectly cuts
designs made especially for them, however only peo-
ple who lived in four of the main cities of Colombia
can get their hands on the products. Unfortunately for
any fans of Cortazar outside of that region it might be
our hands to get them.
In his mind, each collection tells a unique
story. From a luxurious piece of haute couture to an
outfit based on jeans and a white t-shirt, they are all
linked in the long storyboard of this extremely talen-
ted designer.
Yes, comparing the Colombian to the French
styles may sound strange, but that is the main point of
this new phase. Colombian woman have a different
body; they are sensual and have the Latin body that
people all over the world discuss and admire. These
differences in culture are what make Esteban’s work
so challenging – combining classic European haute
couture with the warmth of Latin American cultu-
re. Recently, Esteban Cortazar received a prize called
(Colombiano de Corazón) Colombian at Heart for
bringing a very positive image to the country. Colom-
bia has been through a lot and being recognized at
such level and in the US and in Europe, is an honour.
Additionally, his Colombian heritage and birth means
he feels he has to give something back to a country of beautiful women who has
inspired him so much.
14
CORal
15
EVERYDAYAN
WONDERFULKIND OF
16
SCALES
17
UNDERSEA
THE
18
TRACK & FIELD
19
TRACK & FIELDSUPER
GIRL!!!
20
F l o r a l
21
CLOSETOO
SUNTO THE
22
Photographer Michelle Turriani
Stylist: Monica Arenas
Model:Alia Hawes
Assistant Celine Boyeaux
Hat: Primark Top: TopshopSkirt: PrimarkShoes: TopshopBracelet: Forever 21
Jacket: PrimarkTop: Forever21Pants: TopshopNecklace: Forever 21
27
Top: TopshopShirt: TopshopPants: TopshopShoes: TopshopNecklace: Forever 21
29
Top: TopshopShirt: Foerver 21Shorts: TopshopShoes: TopshopBracelet: Forever 21Necklace: H&m, Forever 21.
30
HERNAN
ZAJAR orn in Mompox, Colombia,
with Spanish roots and Leba-
nese ancestry. Hernan Zajar’s
childhood was well spent between Gaitas,
Porros and cumbias, typical music from
the north of Colombia which has a festive
rhythm, making everyone dance the moment
they hear it. Growing up among this kind of
music is a great way to enjoy your life.
From a young age Hernán Zajar re-
vealed a clear feeling for fashion, but at first
he studied Tourism Management in Saint
Paul del Mar, near Barcelona, and worked
for some time in hotels in the Caribbean.
Later he studied fashion design in Colom-
bia and took some courses in Rome and
New York. When he returned to Colombia
he opened a restaurant, where the main at-
traction were the fashion shows he used to
organize in there, and that was the start of
his fashion career.
It’s been 10 years since Zajar star-
ted and he now occupies a prominent place
in the world of fashion design in Colom-
bia. His career grew very fast, and has been
constantly rising, and with great acceptance
in the entertainment world, as most of the
dresses we see on Colombian television are
the product of talent and perseverance of
this designer.
His designs have not only been worn by Colombians but
Among the high class of Colombia this gowns are also worn and
the people who can’t afford don’t stop a second of dreaming of ha-
ving one, and who wouldn’t dream of wearing them, they probably
make you feel like a queen.
His experience and his undeniable talent have led him to be
a teacher and supervisor in the last semesters of the school of De-
sign Arturo Tejada in Bogota, which is one of the most recognize
fashion schools in Colombia, and how could it not be if they have
such a remarkable teacher, from who to learn constantly.
B
even people as famous as Claudia Schiffer, the Playmate Samantha Torres, actress Joan Collins and Ivana Trump
have had the pleasure of wearing them.
31
One of his trademarks was the delicate filigree presented
in Colombia Moda in 2004 which caused a great impact for the de-
licacy, elegance and dedication to develop each garment.
This long and meritorious experience has been recognized
on several occasions with various awards such as the magazine’s
Vanities, which Zajar obtained in 1994 and 1995 and more recently
the signature Johnny Walker, allowed him to travel to Europe and
participate in a workshop with Valentino.
In his work, it is specially shown the sensuality of the Latin women,
whether with outstanding creations or gala gowns. In his designs it
predominate the asymmetrical cut. In his varied line you can find a
wide range of colors for every occasion, from the red to the most
subtle gradations of pastel shades. He has the right dress for every
type of woman, and this is one of the qualities for which we all wish
to have his dresses in our closets.
Hernan Zajar presented his Spring-Summer 2012 Collec-
tion ‘Birds of Paradise’. The prints in this collection were a com-
bination of exotic plants and animals contrasting in beautiful chi-
ffones, satins, jacquards and filled with bright colours to the extent
that it really made you feel as if you were inside the amazon. This
ornamental style is also reflected in the handcrafted applications on
the garments and accessories made from natural fibers, the luxu-
rious jewelry also achieved with the best organic materials and pre-
Columbian pieces that bring life to the new paradise.
Zajar has a way of including his roots and this is something
very unique. He doesn’t forget where he is from and he doesn’t forget
that all his inspiration can be found around him. Most Latin designers
forget the beauty of their countries and try to find inspiration so-
mewhere else which in my opinion never turns out as good as one of
zajar’s pieces. Although zajar takes inspiration from plants or women
from Colombia, he makes his garments in such a luxurious way that
if you find the story behind every garment you can just imagine it as
a paradise, and this is what he does, make heaven in a dress.
Zajar’s style has no boundaries, never neglects the inspirational source of
tropical splendor.
32
s a Colombian, I get excited whenever I see someone fa-
mous making my country proud. It feels like they are ma-
king me proud too, even though I don’t even know them
and probably I will never get the chance to actually get to
know them. Colombians tend to be very patriotic; after all we have
to believe in our country and its potential since not many around
the world do.
Colombia doesn’t have the best reputation around the
world. Unless you’ve been in the country and experience the war-
mth and the beauty of the people, it seems hard for people to fit in
their mind that Colombia is more than violence of poverty. Every
time someone is recognize outside the country we cry, we party and
we feel proud as if they were our sons.
There’s not one designer that has been on the spot for a
long time. Of course there have been a couple of them that come
and go but we are still waiting upon the great designer that makes
the difference. Silvia Tcherassi who was probably the first Colombia
designer to proved to the world that Colom-
bia has talent. She showed her collections in
Milan in 2004, fashion people in Colombia
could not be happier, and the whole country
even if they didn’t actually understand what
it meant for a designer to show their collec-
tions in Milan fashion week, they all were so
proud and happy. However this didn’t last
very long, she showed two collections in
Milan and after that she basically disappea-
red from Milan. Recently she worked with
Exito a chain of supermarkets in Colombia
which creates collaboration with big desig-
ners to make affordable clothes.
Another great star that didn’t last
forever was Esteban Cortazar, who at just
13 was able to show his collection in Mia-
mi Fashion Week. He had his own label
and after years of hard work he was na-
med creative director of ‘Emanuel Ungaro’.
Although Cortazar wasn’t very recognized
in Colombia since he grew up in Miami, this
new step definitely got him into the radar
of the country. From that moment every
boy wanted to be him and every girl wan-
ted to be dressed by him. After a couple of
years he was fired from Ungaro and all of
his dreams went to the floor and with them
all the dreams from people that have been
his number one fan. As well as Tscherasi,
he came back to Colombia and collabora-
ted with Exito. Ever since, there hasn’t been
much about him but soon he is launching
his new collection, hopefully this one is
going to stay for a longer period of time.
HAIDER ACKERMANN
A
Although Ackermann is a total stranger for most
people in Colombia and even in the industry, he is one of
the most famous designers at the moment. And how is
he related to Colombian Designers? You might be won-
dering. Haider Ackermann was actually born in Bogota,
Colombia, but was adopted by a Belgium family.
However now all eyes are on Ackermann, because we
want someone we can be proud of even if he is not Co-
lombian, after all I do not believe someone is from where
they were born, but mostly from where they grew up.
Ackermann who has been working hard, slowly
but steady has achieved what most people only dream of.
He is such a great influence in the fashion world that Karl
Lagerfeld once said Ackermann would be the perfect fit
for Chanel when he leaves. We all know what this means,
Now that all our great designers disappeared our eyes are focus on
Haider Ackermann.
the moment Lagerfeld says something as important
as this, well Ackermann basically becomes the golden
boy. After all fully Colombian or not fully Colombia,
if he is going to be the director of Chanel we might
as well count him as Colombia and take credit for
creating such an amazing designer.
When you look at him, he seems so humble
he could definitely pass for a Colombia; most of us
are just that way. Even on top of the world we always
remember where we came from. I am sure this is not
the case of Ackermann but right now we can come
up to any conclusions just to feel proud of someone
as big as him.
We just wish him the best, not because he has
Colombian DNA but because his work is impressive
and therefore worthy of getting as far as he can go.
Hopefully this time he won’t end up collaborating for
Exito like every Colombian designer had to do when
their moment of fame finished.
Photographer: Monica Arenas
Stylist: Monica Arenas
Assistant: Constanza Grosso
Model: Juliana Mahecha
Make up: Fabian Chacon
36
This pageDress: ZaraVest: ZaraShoes: Bossi Necklace: Constanza Grosso
Next PageShirt: ZaraNecklace: Feria
39
This pageShirt: Zara TRFVest: ZaraSkirt: Zara Necklace: Forever 21Bracelets: Constanza Grosso
Last PageShirt: ZaraShorts: zara
40
GLOBAL WARMING
Photographer: Michele Turriani
Stylist: Monica Arenas
Asistant: Celine Boyeaux
Fashion might not make it to next season.
GLOBAL WARMING
Shoes: Forever 21Clutch: Foerver 21
lutch: Primemark
Necklace: New Look
This page: Shoes: Belle Beaux
45
Next page: Chanel No 19.Necklace: Joyeria Bogota. Bangels: Flee Market