Article

1. Attractive title with company name2. Crisis has not affected the company in any major way – no

need to be worried3. Smaller businesses ceasing to exist is not the case for

tasty pastry – well structured management.4. Not going to reduce amount of staff – benefits maybe

reduced but will not all be withdrawn5. Quality and prices will remain the same6. Customers have done the right thing by choosing tasty

pastry7. Always making room for improvements8. Contact details

Letter

Sender’s Address: Tasty Pastry, 21 Goodwood St, Beckenham, Kent, BR5 6JERef: LC/Date:Receiver’s Address: Thames Daily, Head Office, 3 Thomas Moore Square, London, E98 1XYSalutation: Dear SirsHeading: Article and Advertising spaceComplimentary Close: Yours faithfullyStudent’s Name and Position

Content

1. Latest date for article submission to be published 17 December 20102. Any specific layout format or font types for article3. Word limit for article and how much addition charges if exceeds limit4. For advert, is price per edition? How much for full page?

Financial Crisis has no affect on Tasty Pastry

Tasty Pastry would like to reassure all its customers that the recent Global Financial Crisis has not affected this company in any major way. It was reported that many smaller businesses will cease to exist, as financial pressures mount, this is not true for Tasty Pastry. They have well structured management and financial foundation; there will be no cut backs of staff although benefits may be reduced but not all will be stopped. Although many companies will reduce the quality of their products by using cheaper base ingredients, the quality and price of Tasty Pastry products will remain the same. Customers choosing Tasty Pastry to provide their bakery items have made the right decision. To ensure that this company survives the financial crisis, they are always making improvements to become leaner, more efficient and profitable in business.

If you require further information or would like to place an order, please contact: Tasty Pastry, Main Bakery Outlet, 21 Goodwood St, BECKENHAM, Kent, BR5 6JE, UK Tel: 01227 273334 Fax: 01227 273335

Publishing and Advertising We are writing in reference to your recent advertisement regarding publishing and advertising in your newspaper. We would like to publish an article in your 17 December 2010 edition and need to know the latest submission date to your company. Your advertisement states only £19.99 per article, we would like to know if there is a word limit and the additional charges for articles that exceed the word limit. We would be grateful if you could advise if documents require specific layout format or font types. Your advertisement states space at £80 per half page, please advise if this is per edition and also inform us the cost of a full page advertisement. We look forward to hearing from you as soon as possible.

City and Guild English for Business Exam Revision

THIS MIGHT BE MORE USEFUL TO YOU THAN READING OVER ENDLESS EXAMPLES OF PAST PAPERS!!!

REFER TO PAST STUDY GUIDES,. IF YOU NEED ANY HELP DON’T HESITATE TO ASK.BUT IF YOU HAVE BEEN LAZY FOR 3 SEMESTERS AND ARE WONDERING WHY YOU ARE NOW CONFUSED THEN PLEASE DON’T ASK!!!!!!!

Level 1LetterMemorandumFaxForm Letter (Fill in the blanks!!)

Level 2 (5 of the Following)LetterMemorandumFaxCircular LetterComplaint LetterMail shotArticlePress ReleaseInformal Report

Tips for ALL LEVELS• READ CAREFULLY (Use the reading time fully!!!)• USE A DICTIONARY• FOCUS ON CLARITY (Formal English is good but not your priority!!!)• YOU SHOULD HAVE PERFECT LAYOUT FOR LETTERS AND MEMOS (Easy points!)• COMPLETE ALL TASKS (Missing a task will significantly reduce your score!!!)• THINK OF THE SCORING FOR EACH TASK (This will help find main points)• THINK BEFORE YOUR WRITE (But not for too long, you can’t waste time!!)• TRY TO UNDERSTAND THE BUSINESS SITUATION IN THE TASK• ALL INFORMATION YOU NEED IS IN THE TASK – DON’T INVENT!!!• IDENTIFY EACH TASK CORRECTLY• DON’T PANIC• DON’T CHEAT (You could fail all student sin the class or even the campus!!!)• DON’T JUST READ THE BUBBLES, READ EVERYTHING.• IF YOU DON’T UNDERSTAND SOMETHING DON’T COPY IT INTO THE TASK!• IDENTIFY PRONOUNS (IT, THIS, THEM, THEY, HE, SHE, THEIR)

LEVEL 1 SCORING

LETTER:Layout – 4Content – 6Grammar – 4Spelling and Punctuation – 4Tone and Fluency – 7

MEMORANDUMLayout – 4Content – 6Grammar – 4Spelling and Punctuation – 4Tone and Fluency – 7

FAXContent – 10Grammar – 4Spelling and Punctuation – 4Tone and Fluency – 7

FORM LETTERContent – 10Grammar – 4Spelling and Punctuation – 4Tone and Fluency – 7

Take Note:The fax has no layoutUse the content score to help you find main points

Letters Layout (4 Points)

½ - Senders Address (Do not write name of sender!)½ - Ref½ - Date½ - Receivers Address (Do not write telephone or fax!)½ - Salutation (Dear Sirs or Dear Mr/Mrs/Ms + Family Name)½ - HeadingContent (6 Points)½ -Closing (Yours faithfully or Yours Sincerely)½ - Name and Position

See next slide for example

Memorandum Layout (4 Points)

½ - Memorandum1 – To (Name AND Position)1 – From (Name AND Position)½ - Ref½ - Date½ - Subject

Content (6 Points)

MemorandumTo: Ellis Dee, Sales ManagerFrom: Richard Headford, Administrative Assistant to Ian Banks General ManagerDate: 13th July 2008Ref: IB/rhSubject: Visit of German Agent

Ellis please note that Katya Schmidt, our German Agent, will be visiting the company on Tuesday, 26 July. There will be a meeting on that day at 11:30 am in the Boardroom, which he would like you to attend. Ms Schmidt will be presenting her marketing plan for expanding sales in the German market. If you wish to join them for lunch at a local hotel restaurant, please let him know as soon as possible. He looks forward to seeing you next Tuesday.

THERE ARE NO LAYOUT POINTS FOR ANY OTHER TASKS!!!!YOU MUST PUT THE FOLLOWING FOR A FAX:

FAXTo:Company:Fax Number:CONTENT (7-8 Main Points)

Note: If you have time you can do the full layout for a fax as in the study guide.However, this will not give you any extra points!!!)

FORM LETTER LAYOUT IS ALREADY DONE FOR YOU

NEVER NEVER NEVER NEVER COPY THE LAYOUT OF A FORM LETTER!!!!!!!!!

3 POINTS FOR A FORM LETTER ARE FOR RECEIVER’S ADDRESS/ REF & DATEAND SALUTATION & CLOSING

7 POINTS FOR CONTENT

MAKE SURE YOU COMPLETE THE FORM LETTER IN THE QUESTION PAPER NOTTHE LSPR ANSWER SHEET. PUT YOUR NAME AT THE TOP.

LEVEL 2 SCORING

LETTER:Layout – 4Content – 4Grammar – 4Spelling and Punctuation – 4Tone and Fluency – 4

MEMORANDUMLayout – 4Content – 4Grammar – 4Spelling and Punctuation – 4Tone and Fluency – 4

FAXCIRCULAR LETTERPRESS RELEASEARTICLE MAILSHOTINFORMAL REPORT

Content – 8Grammar – 4Spelling and Punctuation – 4Tone and Fluency – 4

Take Note:LAYOUT IS ONLY FOR LETTER AND MEMORANDUMUse the content score to help you find main points

LETTER AND MEMORANDUM

USE THE SAME AS LEVEL ONE, NOTE THE CONTENT SCORE IS LESS SO YOU ONLY NEED TO FIND 4 MAIN POINTS.

FAX

USE SAME AS LEVEL ONE, BUT NOTE CONTENT SCORE IS LESS,LOOK FOR 6-7 MAIN POINTS

CIRCULAR LETTER

REMEMBER THIS IS SENT TO MORE THAN ONE COMPANY. THAT IS WHY THE ADDRESS IS BLANK. THEREFORE, DON’T OPEN WITH A THANK YOU STATEMENT!!!

MAILSHOT

USE 1ST PERSON (I/We), Must be creative as you are direct selling/promoting.

PRESS RELEASE

USE 3RD PERSON (He/She/It) It must be informative and clear. You are indirectly promoting or simply informing the public.

ARTICLE

You must reading the task fullyInternal magazine/newspaper – you can use 1st PersonExternal magazine/newspaper – you must use 3rd Person.Heading = Answer questions What/Who

The function of an article can change depending on the task.YOU MUST READ IT CAREFULLY TO UNDERSTAND THE TONE!!IF IN DOUBT YOU SAME TONE AS PRESS RELEASE!!!!!

MAIL SHOT, PRESS RELEASE AND ARTICLE MUST HAVE A TITLE AT THE TOP AND CONTACT DETAILS AT THE BOTTOM. 1/2 POINTS ARE GIVEN FOR THESE AND 6/7 POINTS FOR THE CONTENT!!

REPORTS

READ THE TASK. FIND THE ‘KEY’ IN THE INSTRUCTIONS THAT TELLS YOUEXACTLY WHAT TO WRITE

REMEMBER YOU ARE TRY TO SIMPLIFY AND SUMMARISE!IF YOU DO NOT UNDERSTAND SOMETHING DO NOT COPY IT.IF YOU ARE REALLY STRUGGLING TRY TO FIND A FEW MAIN POINTS AND WRITE THEM CLEARY. THIS SHOULD HOPEULLY GIVE YOU ENOUGH POINTS TO KEEP YOUR OVERALL SCORE SAFE.

REMEMBER DO WHAT THE TASK ASKS. USE THE INFORMATION THAT IS NEEDEDDON’T CONFUSE YOURSELF BY NOT WRITING ANY NUMBERS, DO WHATIS NECESSARY TO SIMPLY PRESENT THE INFORMATION NEEDED!!!LOGICAL ORDER!!!! SIMPLE AND CLEAR SENTENCES1 POINT = 1 SENTENCE!!!!!

GOOD LUCK

What style of English should you use?

!!!YOUR PRIORITY IS SIMPLE AND CLEAR ENGLISH!!!

HOWEVER,

USING POLITE ENGLISH CAN HELP IMPROVE THE TONE OF YOUR LETTER AND IMPROVE BUSINESS RELATIONS.

Here are a few polite phrases to help your writing:

Function Simple Form Polite Form Example

Opening I am writing about …..

I am writing with reference to ….

I am writing with reference to your latest offer on the iPhone 3GS.

Requesting Can you ……

I would be grateful if you could …….

I would be grateful if you could send me details of the price and availability of the iPhone 3GS.

Please, could you …… Please, could you provide me information on delivery times?

I would appreciate it if you could ….

I would appreciate it if you could send me a catalogue.

Multiplefunction(Request/Inform)

I want …. I would like …. I would like some information on your discounts.

I would like to inform you of our latest offers.

Closing Thanks We look forward to hearing from you.

TWO IMPORTANT RULES: 1)IF YOU ARE UNSURE DO NOT USE THIS LANGUAGE. 2)DO NOT REPEAT THE SAME PHRASES OVER AND OVER AGAIN!!!

DO NOT PANIC ABOUT WRITING EVERYTHING USING INDIRECT QUESTIONS. YOU DO NOT WANT TO SOUND REPETATIVE! USE THE FORMAL PHRASES TO START YOUR LETTER AND IF YOU FIND YOU ARE TRYING TOO HARD OR FINDING DIFFICULTIES WRITING INDIRECT QUESTIONS THEN JUST WRITE DIRECT QUESTIONS. IT WILL ONLY EFFECT YOUR SCORE BY 1 OR 2 POINTS.

HOWEVER

IF YOU SPEND TOO LONG WORRYING ABOUT INDIRECT QUESTIONS AND AS A RESULT CANNOT COMPLETE THE EXAM PAPER YOU WILL LOSE FAR MORE POINTS!!

SOME OF YOU ARE PERFECTIONSTS WHICH ISN’T A BAD THING. HOWEVER, YOU ARE IN A VERY TIGHT TIME SCALE AND YOU MIGHT HAVE TO JUST MAKE DO WITH SOMETHING NOT AS YOU WOULD PREFER IN ORDER TO COMPLETE THE WHOLE PAPER. YOU MUST JUDGE THE TIME CORRECTLY AND WHAT YOU ARE CAPABLE OF DOING IN THAT TIME!!

SOMETHING TO THINK ABOUT WHEN WRITING QUESTIONS IN YOUR LETTERS!!!

REMEMBER

1. NO TIPPEX2. BLACK AND BLUE PEN ONLY (ANYTHING IN PENCIL WILL GET NO SCORE)3. ARRIVE EARLY TO AVOID PANIC4. PREPARE (KNOW YOUR SEAT NUMBER AND CLASS, CHECK THE ACADEMIC

NOTICE BOARDS IN CAMPUS B & C)5. PANICKING WILL NOT HELP YOU!6. IF YOU CHEAT YOU COULD FAIL EVERYONE NOT JUST YOUR SELF SO DON’T

BE SELFISH AND THINK OF YOUR FRIENDS!!!7. CHECK YOUR DICTIONARY THOROUGHLY ANYTHING THAT COULD BE

MISUNDERSTOOD AS CHEATING WILL COUNT AS A FAIL.8. REMEMBER LONDON ENFORCES THE RULES NOT US!!9. IF YOU GO TO THE TOILET YOU WILL BE SEARCHED AFTERWARDS, THIS

SOUNDS EXTREME BUT STUDENTS HAVE BEEN CAUGHT GOING TO THE TOILET TO CHEAT!!

10. NO EXCUSES IF WE THINK YOU CHEAT YOU FAIL!!!