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Revised Learning Questions for
(Chapters 1-4, 6-9) Group 1
Nailah P. CristobalDecember 30, 2011
Marketing Management Class of Prof. Remigio Joseph De Ungria
Colorful Me
1http://nailah08.blogspot.com
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TOP 10 Learning Questions for
(Chapter #1)
Paul AbiganDecember 15, 2011
Chapter 1 21st Century Marketing, Abigan
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Which is most difficult to market?
A. EventsB. IdeasC. ServicesD. ExperiencesE. Healthcare
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Which is most difficult to market?
A. EventsB. IdeasC. ServicesD. ExperiencesE. Plans
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What is Marketed?
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Healthcare?
There are two strongly distinctive aspects of health care. One is that you don’t know when or whether you’ll need care — but if you do, the care can be extremely expensive. The big bucks are in triple coronary bypass surgery, not routine visits to the doctor’s office; and very, very few people can afford to pay major medical costs out of pocket.This tells you right away that health care can’t be sold like breadhttp://krugman.blogs.nytimes.com/2009/07/25/why-markets-cant-cure-healthcare/
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Which is most difficult to market?
A. EventsB. IdeasC. ServicesD. ExperiencesE. Healthcare
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Which is most difficult to market?
A. EventsB. IdeasC. ServicesD. ExperiencesE. Plans
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Top 10 Questions
(Chapter #2)
Catherine AnsayDecember 15, 2011
Chapter 2 Marketing Management, Kotler 14th ed
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The shared experiences, stories, beliefs and norms that characterize an organization.
a) Business Missionb) Vision, Mission and Valuesc) Corporate cultured) Organizational environmente) Corporate environment
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_______ is the shared experiences, stories, beliefs and norms that characterize an organization.
A. Business MissionB. Company Vision, Mission and ValuesC. Corporate CultureD. Organizational EnvironmentE. Corporate Environment
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Corporate Culture
Standards that govern the operation of the business
Corporate CultureCorporate Culture
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Corporate Culture
Corporate culture is defined as the shared experience, stories, beliefs and norms that characterize an organization.
A customer-centric culture can affect all aspects of an organization.
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The shared experiences, stories, beliefs and norms that characterize an organization.
a) Business Missionb) Vision, Mission and Valuesc) Corporate cultured) Organizational environmente) Corporate environment
13
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_______ is the shared experiences, stories, beliefs and norms that characterize an organization.
A. Business MissionB. Company Vision, Mission and ValuesC. Corporate CultureD. Organizational EnvironmentE. Corporate Environment
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Top 10 Questions
(Chapter #2)
Catherine AnsayDecember 15, 2011
Chapter 2 Marketing Management, Kotler 14th ed
15
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The following define the major competitive spheres within which the company will operate except ______.
a) Industryb) Product and applicationsc) Market Segmentd) All of the Abovee) None of the Above
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Which of the following defines the major competitive spheres within which the company will operate?
a) Industryb) Product and Applicationsc) Market Segmentd) All of the Abovee) None of the Above
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Competitive Spheres
Industry Products and applications Competence Market segment Vertical Geographical
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Competitive Spheres
Industry – companies operate in only one industryProducts and applications – firms define the
range of products and applications they supplyCompetence – firms identify the range of
technological and other core competencies they master and leverage
Market segment – type of market or customers companies serve
Vertical – number of channel levels from raw materials to final product distribution
Geographical – range of regions, countries or country groups in which companies operate
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The following define the major competitive spheres within which the company will operate except ______.
a) Industryb) Product and applicationsc) Market Segmentd) All of the abovee) None of the above
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Which of the following define the major competitive spheres within which the company will operate?
A. IndustryB. Product and ApplicationsC. Market SegmentD. All of the AboveE. None of the Above
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www.danielberroya.blogspot.com
TOP 10 Learning Questions for
Chapter 3 : Gathering Information and Scanning
the Environment
Nyel BerroyaDecember 15, 2011
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Which statement is false in the natural environment trends?
A. The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable.
B. Some industrial activity will inevitably damage the natural environment.
C. One finite nonrenewable resource, oil, has created serious problems for the world economy.
D. Governments vary in their concern for and efforts to promote landfill system.
E. None of the above
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Which statement is false in the natural environment trends?
A. The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable.
B. Some industrial activity will inevitably damage the natural environment.
C. One finite nonrenewable resource, oil, has created serious problems for the world economy.
D. Governments vary in their concern for and efforts to promote a hazard-free environment.
E. None of the above
www.danielberroya.blogspot.com24
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Natural Environment…
www.danielberroya.blogspot.com
Increased Energy costs
Shortage of rawmaterials
Anti-pollutionpressures
Governmentprotections
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What is Natural Environment?
The natural environment involves all the natural resources, such as raw materials or energy sources, needed by or affected by marketers and marketing activities.
The market environment is a marketing term and refers to actors and forces that affect a firm’s ability to build and maintain successful relationships with customers. Three levels of the environment are: Micro (internal) ; Meso environment ; Macro (national) environment.
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Which statement is false in the natural environment trends?
A. The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable.
B. Some industrial activity will inevitably damage the natural environment.
C. One finite nonrenewable resource, oil, has created serious problems for the world economy.
D. Governments vary in their concern for and efforts to promote landfill system.
E. None of the above
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Which statement is false in the natural environment trends?
A. The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable.
B. Some industrial activity will inevitably damage the natural environment.
C. One finite nonrenewable resource, oil, has created serious problems for the world economy.
D. Governments vary in their concern for and efforts to promote a hazard-free environment.
E. None of the above
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TOP 10 Learning Questions for
Ch 4: Conducting Marketing Research and
Forecasting Demand
Ma Alexandria BulaonDecember 16, 2011
30
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The following are Questionnaire Do’s and Don'ts except:
A. Avoid negativeB. Avoid jargonC. Avoid hypotheticalsD. Avoid ambitious wordsE. Avoid sophisticated words
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The following are Questionnaire Don'ts except:
A. Avoid negativeB. Avoid jargonC. Avoid hypotheticalsD. Avoid ambitious wordsE. Avoid sophisticated words
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Questionnaire Do’s and Don'ts
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Ambiguous
- lacking clearness or definiteness; obscure; indistinct:
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Ambitious
- eagerly desirous of achieving or obtaining success, power, wealth, a specific goal, etc.
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The following are Questionnaire Do’s and Don'ts except:
A. Avoid negativeB. Avoid jargonC. Avoid hypotheticalsD. Avoid ambitious wordsE. Avoid sophisticated words
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The following are Questionnaire Don'ts except:
A. Avoid negativeB. Avoid jargonC. Avoid hypotheticalsD. Avoid ambitious wordsE. Avoid sophisticated words
35
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TOP 10 Learning Questions for
Chapter 6: Analyzing Consumer Markets
Jem CaraigDecember 16, 2011For use in the Marketing Management Class of
Prof. Remigio Joseph De Ungria
http://jemcaraig.blogspot.com 37
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These Herzberg Theory definitions are true, except…
A. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.
B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.
C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers be present.
D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.
E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.
38http://jemcaraig.blogspot.com
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The following Herzberg Theory definitions are true, except…
A. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.
B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.
C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers must be present.
D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.
E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.
39http://jemcaraig.blogspot.com
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Herzberg’s Two-Factor Theory
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Dissatisfactionand
Demotivation
Dissatisfactionand
Demotivation
Employees not dissatisfied,
but notmotivated
Employees not dissatisfied,
but notmotivated
Positivesatisfaction and
motivation
Positivesatisfaction and
motivation
Hygiene Factors
MotivatorFactors
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Herzberg’s Two-Factor Theory
41
Behavior is guided by
motivating
and hygiene factors
Dissatisfactionand
Demotivation
Dissatisfactionand
Demotivation
Employees not dissatisfied,
but notmotivated
Employees not dissatisfied,
but notmotivated
Positivesatisfaction and
motivation
Positivesatisfaction and
motivation
Hygiene Factors
MotivatorFactors
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These Herzberg Theory definitions are true, except…
A. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.
B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.
C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers can be present.
D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.
E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.
42http://jemcaraig.blogspot.com
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The following Herzberg Theory definitions are true, except…
A. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers from satisfiers.
B. Satisfiers are the factors that cause satisfaction; dissatisfiers are the factors that cause dissatisfaction.
C. The absence of dissatisfiers is enough to motivate a purchase; however, satisfiers must be present.
D. One implication of Herzberg Theory is sellers should do their best to avoid dissatisfiers.
E. Another implication of Herzberg Theory is the seller should identify the major satisfiers or motivators of purchase in the market and then supply them.
43http://jemcaraig.blogspot.com
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Top 10 Questions for
(Chapter #7)
Marika ChavezDecember 15, 2011
Chapter 7 Marketing Management, Kotler 14th ed
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In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives
A. InitiatorsB. InfluencersC. DecidersD. BuyersE. Approvers
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In the Buying Center, ________ are the people who define specifications and provide information for evaluating alternatives.
A. InitiatorsB. InfluencersC. DecidersD. BuyersE. Approvers
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The Buying CenterInitiatorsInitiators
UsersUsers
InfluencersInfluencers
DecidersDeciders
ApproversApprovers
BuyersBuyers
GatekeepersGatekeepers
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The Buying Center
1. Initiators –Uses other organization who request that something be purchased.2. Users – Those who will use the product or service.3. Influencers – People who influence the the buying decision, often by helping
define specifications and providing information for evaluating alternatives.4. Deciders – People who decide on the product requirements for suppliers. 5. Approvers – People who authorize the proposed action for the deciders or
buyers.6. Buyers – People who have the formal authority to select the suppliers or
information from reaching members of the buyer center.
7. Gatekeepers – People who have the power to prevent sellers or information from reaching the members of the buying center.
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In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives
A. InitiatorsB. InfluencersC. DecidersD. BuyersE. Approvers
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In the Buying Center, ___________ are the people who define specifications and provide information for evaluating alternatives.
A. InitiatorsB. InfluencersC. DecidersD. BuyersE. Approvers
50
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TOP 10 Learning Questions for
(Chapter 8- Identifying Market Segments and
Targets)
Nailah P. CristobalDecember 16, 2011
Marketing Management Class of Prof. Remigio Joseph De Ungria
Colorful Me
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___________ are consumers who buy only one brand all the time.
A. Split LoyalsB. SwitchersC. Hard-core LoyalsD. Shifting LoyalsE. Loyalists
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What type of consumers buy only one brand all the time?
A. Split LoyalsB. SwitchersC. Hard-core LoyalsD. Shifting LoyalsE. Loyalists
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Loyalty Status
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4 Groups Based on Loyalty Status
Hard-core loyals-Consumers who buy only one brand all the time.
Split loyals-Consumers who are loyal to two or three brands.
Shifting loyals-Consumers who shift loyalty from one brand to another.
Switchers-Consumers who show no loyalty to any brand.
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___________ are consumers who buy only one brand all the time.
A. Split LoyalsB. SwitchersC. Hard-core LoyalsD. Shifting LoyalsE. Loyalists
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What type of consumers buy only one brand all the time?
A. Split LoyalsB. SwitchersC. Hard-core LoyalsD. Shifting LoyalsE. Loyalists
57http://nailah08.blogspot.com
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Top 10 Learning Questions for
Chapter 9Creating Brand Equity
Roche DelutaDecember 15, 2011
V56 Marketing Class ofProf. Remigio Joseph De Ungria
Chapter 9 Marketing Management, Kotler 14th ed
http://www.slideshare.net/rochedeluta 58
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Holistic marketers emphasize three important new theme in designing brand-building marketing programs. Which one does not include?
A. IntegrationB. InternalizationC. ImpersonationD. PersonalizationE. None of the above
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Holistic marketers emphasize three important new themes in designing brand-building marketing programs except for one?
A. IntegrationB. InternalizationC. ImpersonationD. PersonalizationE. None of the above
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Designing Holistic Marketing Activities
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Personalization Integration Internalization
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Designing Holistic Marketing Activities
http://www.slideshare.net/rochedeluta
Personalization Integration Internalization
Personalizing marketing is about making sure
the brand and its marketing are relevant as possible to as manycustomers as possible
Integration marketing is about mixing and matching marketing
activities to maximize their individual and collective effects
Internal branding is activities and processes that help to inform
and inspire employees.
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http://www.slideshare.net/rochedeluta
Holistic marketers emphasize three important new theme in designing brand-building marketing programs. Which one does not include?
A. IntegrationB. InternalizationC. ImpersonationD. PersonalizationE. None of the above
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Holistic marketers emphasize three important new themes in designing brand-building marketing programs except for one?
A. IntegrationB. InternalizationC. ImpersonationD. PersonalizationE. None of the above
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Revised Learning Questions for
(Chapters 1-4, 6-9) Group 1
Nailah P. CristobalDecember 30, 2011
Marketing Management Class of Prof. Remigio Joseph De Ungria
Colorful Me
65http://nailah08.blogspot.com