Reviewed: elrow Town – Saturday - Amazon S3 · 21/8/2018 Reviewed: elrow Town - Saturday - Data...

21/8/2018 Reviewed: elrow Town - Saturday - Data Transmission

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Reviewed: elrow Town – Saturday

Grant Richards (https://datatransmission.co/author/grantrichards/) • August 20, 2018

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elrow Town returning to London and being pretty much on my doorstep, I thought it’d

be rude to not go and see how their fun and games continued to translate in London. It

had been a long time since I had �rst experienced elrow when they hosted an area at

Lovebox years ago, but it was and still is hard to forget their in�atables and general

madcap antics they’ve become synonymous for.

The day started off amusingly as I was waiting for my partner in crime at Stratford

International station, as a strange balance of claret and blue wearing West Ham fans

streamed from the platforms alongside an equal amount of glitter faced youngsters

anticipating a fun day in the Olympic Park grounds. A middle-aged guy sat in front of

me and quipped to a stranger “There’s a lot of people wearing glitter today, must be

someone’s birthday” funnily enough it was my mate Aaron’s birthday, who I was

waiting for, but he doesn’t do glitter, unfortunately.

(https://1s6ox2f1t5aot1ky3rq35ny0-wpengine.netdna-ssl.com/wp-content/uploads/2018/08/ElrowTownLondon_Aronkleinphotography_festival_18-08-2018-26816-720x394.jpg)

´



(https://1s6ox2f1t5aot1ky3rq35ny0-wpengine.netdna-ssl.com/wp-

content/uploads/2018/08/elrowTownLondon_Festival_ToniVillen_0001-18.jpg)Photo by: Toni Villen

I really wanted to catch Solardo, who were actually doing a double shift and playing on

the Sunday too, but today they were on early, so not much time for pre-drinks and all

that jazz, it was time to check out what sort of madness elrow had created for this

year’s festival?

The main stage was nuts, with the DJ booth a few stories up it looked like something

that’d be �oating around a unicorn’s mind after they’d been on an acid trip. If you can

try and imagine that, then you’ll have a bit of an idea on how funky the stage was. It

even made Solardo’s shirts look relatively boring in comparison. Their set for the time

of the day was �tting. Energetic and bumping and they looked like they were having a

whale of a time.




content/uploads/2018/08/ElrowTownLondon_Aronkleinphotography_festival_18-08-

2018-27231.jpg)Photo by: Aron Klein Photography

Time for the standard recce to see what else was on offer around the rest of the park.

Plonked in the middle of everything was a cosy pink in�atable Absolut disco arena,

complete with actual small roller skating zone if that was your thing. I’d not skated

since the early 90s when Roces and Bauer were all the rage and I wasn’t good then, so

didn’t fancy ending up in a heap, so swerved that for now and made a beeline for the

second arena where we thought we were going to get a spot of waFF, but he hadn’t

come on yet. As it was still quite early and the tent only half full, it gave me a moment

to take in the scale of the production, which was like you were in a trippy Brazilian

rainforest, complete with giant psychedelic lizard on the stage. It did make me ponder

about other festivals that literally just whack tents up with a few lights, an LED wall and

a confetti cannon or two at a push. I wonder if they feel they need to up their tent game

seeing elrow’s production levels, or whether they think ‘sod it, people are buying tickets

anyway, why bother’?




content/uploads/2018/08/ElrowTownLondon_GrahamJoyPhotography_18Aug_6113.jpg)Photo by: Graham Joy Photography

Now I’m going to get the �uorescent paint covered elephant in the room, or should that

be festival, out of the way. The elrow attendees. I couldn’t help but feel that a lot of

people here were there due to it being the next hyped thing to tick off the list and

whack up on ya Snapchat or IG stories? At one point Dennis Ferrer’s ‘Hey Hey’ was

blaring out the main stage’s speakers and by now it was packed and the crowd looked

as �at as a pancake. I was ‘singing’ along to the Hey Hey parts of the track and got a

look that if it could kill, I’d not be writing this review. Isolated incident? Not on your

nelly. Strangely I heard Basement Jaxx’s classic ‘Fly Life’ played both at the main stage

and the second arena and the tune barely registered. An old tune admittedly, but one

with enough energy to raise the dead. The only times I saw a real collective amount of

energy were on the mega confetti drops when people switched from being stush to

being ten years old at Christmas.

Questionable crowd or not, we were still having a good time. We managed to catch

waFF who handed over to Richy Ahmed and that section ended up being my musical

highlight of the day with the pair of them playing some proper bumpy house beats that

had some real mid 90s Strictly Rhythm feel to it. The majority I didn’t recognise and



Shazam was about as useful as an ashtray on a motorbike, so I did what I know best,

head down, feet moving, enjoy the vibe. Oh what’s that, it’s a crazy jungle tribe of

people and animals on stilts walking through the crowd. As you were.


content/uploads/2018/08/ElrowTownLondon_GrahamJoyPhotography_18Aug-

6847.jpg)Photo by: Graham Joy Photography

Even though there was a queue for the Absolut Disco arena now, I was able to

convince Aaron to give it a go as Hi� Sean was on and I was keen to check him out as

I’d always been impressed with his previous sets. An elrow Amy Winehouse-a-like and

a pumping Hi� Sean set, which included a crazy ‘Vogue’ remix wasn’t enough to hold

Aaron’s attention so we headed off to round out the day with a DJ as reliable as a

German whip, Steve Lawler who was closing out the rainforest arena.

Before we caught Steve we did swing past the main stage one �nal time to catch Paul

Kalkbrenner and marvel at the madness of the main stage that really came alive in the

dark. Whilst there we got ourselves caught in a streamer storm that felt like a giant

Spiderman had unleashed his spider web over the crowd. I had seen my fair share of

moody elements across the day but in that fun 30 seconds, you could forget about it

all, live in the moment and not need to �lm it, as you couldn’t due to being all caught up

in mad colourful streamers.



If you missed out on last weekends debauchery, fear not as elrow is hitting Newcastle

this Sunday with Loco Dice, Yousef, De La Swing, Melé, Waze & Odyssey and Eddy M!

More info and tickets here (https://www.elrow.com/en/events/419/Newcastle-the-

enchanted-forest-08262018)

Tags:elrow town (https://datatransmission.co/tag/elrow-town/)

Hi� Sean (https://datatransmission.co/tag/hi�-sean/) LWE (https://datatransmission.co/tag/lwe/)

Paul Kalkbrenner (https://datatransmission.co/tag/paul-kalkbrenner/)

Richy Ahmed (https://datatransmission.co/tag/richy-ahmed/)

Solardo (https://datatransmission.co/tag/solardo/)

Steve Lawler (https://datatransmission.co/tag/steve-lawler/)

wAFF (https://datatransmission.co/tag/waff%e2%81%a0%e2%81%a0%e2%81%a0%e2%81%a0/)

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