Review results in 140 characters or less: Using social media to link decision makers to evidence

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Presented May 9, 2012 during Oral Session 3 of the 2012 Cochrane Canada Symposium

Transcript of Review results in 140 characters or less: Using social media to link decision makers to evidence

  • 1. Review results in140 characters or less Using social media to linkdecision makers to evidenceHeather Husson Kara DeCorbyMaureen Dobbins

2. Who are we?PROFESSIONAL DEVELOPMENT ASSESSMENTS & EDUCATION CUSTOMIZED SUPPORT & CONSULTATION A SEARCHABLE ONLINE REGISTRY of quality-rated review literature to support evidence-informed decision making in public health >2,600 reviews in 22 topic areas>5,300 registered users Electronic tailored messages sent to registered users monthlywww.health-evidence.caReview results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012 3. The Health EvidenceTeamMaureen Dobbins Kara DeCorbyHeather HussonScientific Director Administrative Director Project ManagerTel: 905 525-9140 ext 20455 Tel: (905) 525-9140 ext. 20461Tel: (905) 525-9140 ext. 20462E-mail: dobbinsm@mcmaster.caE-mail: kdecorby@health-evidence.ca E-mail: hhusson@health-evidence.caLori GrecoRobyn Traynor Lyndsey McRaeKnowledge BrokerResearch CoordinatorResearch Assistant 4. Overview Promoting use of research evidence via social media: Twitter SlideShare YouTube 6-week log of pageviews and click trends (Feb 28 - Apr 9, 2012)Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012 5. Twitter @HealthEvidence, created July 2009 1,776 tweets ~ 4.4 tweets posted per day 1,536 followers 326% increase in 2011, representing ~ 70 new followers each month ~ 100 new followers each month in 2012Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012 6. General Public Health Information 9% Health EvidenceReview18% Resource (external org) Health Evidence16%Summary 6% Educational Health Evidence OpportunityGeneral Promotion(external org) 16% 16% Health Evidence SlideShare Page 16%Health Evidence YouTube Page3%Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012 7. Twitter Click Trends 6.3 clicks per Tweet (with a link) 45.6% Canadian 20.6% using a mobile device 45.9% of Tweets are ReTweeted (61/133) 2.4 ReTweets per Tweet (147/61) 24.1% of Tweets are Favourited (32/133)Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012 8. Most Popular Tweets Canada releases its first #PhysicalActivity Guidelines for the 0-4 age group! http://goo.gl/ajUxq @MacHealthSci prof is a co-author 34 clicks, 7 ReTweets, 4 favourites The POWER Studys #SocialDeterminants of Health and Populations at Risk chapter is now available! http://goo.gl/QkLct 33 clicks, 6 ReTweets #Antioxidant supplements not found to prevent #mortality, some may increase it http://goo.gl/dhHlH 31 clicks, 6 ReTweetsReview results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012 9. Increasing Access to Reviews User access to Tweeted review evidence 91% E.g., Cochrane review Tweeted April 2nd Can Resp. Hlth improve by remediating buildings damaged by dampness & mould? Our Featured Review checks the evidence: http://goo.gl/IuI3f Posted to site in Nov11 3 views in 6 wks prior to Tweet 29 views in 6 wks post TweetReview results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012 10. Writing Tweets Cochrane Review TitleTweet Antenatal breastfeeding education forPeer counselling found to increase increasing breastfeeding duration#breastfeeding initiation, but more studies (Lumbiganon 2011)needed http://goo.gl/j2EwB Transtheoretical model for dietary and physical#Transtheoretical model with combo of other exercise modification in weight loss interventions found to result in minimal management for overweight and obese adults #weightloss in obese adults (Tuah et al 2011)http://goo.gl/uuDA6 The effect of vitamin D on falls: A systematic#VitaminD combined with #calcium reduces review and meta-analysisrisk of falls in the elderly http://goo.gl/KbICt (Murah et al 2011) Intermittent iron supplementation for reducingIntermittent #iron supplementation less anaemia and its associated impairments ineffective than daily in reducing #anaemia in menstruating womenmenstruating women http://goo.gl/xen8U (Fernndez-Gaxiola et al 2011)Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012 11. Twitter Lessons Learned Use a URL abbreviator to generate analytics (e.g., goo.gl login to track) Informal scan sufficient to see what Tweets get most clicks Enables assessment of your followers (e.g., country of access, using mobile devices, ReTweet patterns)Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012 12. Twitter Lessons Learned Post at consistent frequency Engage in conversations E.g., we @ a user/group with info relevant to a Tweet theyhave posted Be helpful & informative - be the source of infoin your topic area E.g., we posted definitions to research terms across 1 month ReTweet others relevant to your audience E.g., we RT PHAC, Cochrane, NCCPHs, PHAs Use #hashtags E.g., we have developed a bank of public health relevant terms 13. SlideShare www.slideshare.net/HealthEvidence, created January 2011 26 presentations posted 7,962 total views 54 total downloads 3 followersReview results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012 14. SlideShare Views, per Week 8000 1.1% 77501.3% 75007.9% 7250 70003.4% 2.3% 6750 3.2% 6500 6250 6000Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012 15. Most Popular Slides Child / Family Health Program Planning in Public Health: Whats the Evidence (517 views since posting Feb12) Evidence-Informed Public Health Decisions Made Easier: Take it one Step at a Time (583 views since posting Jun11) health evidence.ca: A Canadian resource facilitating access and use of review-level evidence (618 views & 7 downloads since posting Feb11)Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012 16. SlideShare Lessons Learned Minimal effort required Cross-promotion is effective Tag uploads to improve findabilityReview results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012 17. YouTube www.youtube.com/healthevidence, created May 2010 7 videos posted to date 1,121 total viewsReview results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012 18. Total YouTube Views, per Week11201100 0.64% 0.55%1080 4.23%1060 0.48%1040 1.47%1020 2.31%1000 980 960 940Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012 19. YouTube Traffic sources: 44.2% from YouTube or Google searches 57.8% from direct links (e.g., Twitter, www.health-evidence.ca) 2 favourites (0 likes, 0 shares, 0 comments) 68.3% Canadian (10.9% US)Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012 20. YouTube Lessons Learned Minimal exposure / interest To optimize, post ready-made content (e.g., re-purposed content) vs. creating new videos Cross-promotion is effectiveReview results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012 21. Summary Twitter increases access to reviews on www.health-evidence.ca Cross-promotion of social media outlets via Twitter increases views on SlideShare and YouTube Tagging content to optimizes findability #hashtags in Twitter Tags associated to presentations & videos in SlideShare & YouTubeReview results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012 22. Questions? Contact us!Review results in 140 characters or less: Using social media to link decision makers to evidence10th Annual Cochrane Canada Symposium, May 9, 2012