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2006
Review of desert enterprises reliant on natural and
cultural resources
Mitchel l JonesCraig James
Report
25November
Review
of desert enterprises reliant on natural and cultural resources
Mitchell Jones
25
Review of desert enterprises reliant on
natural and cultural resources
Mitchell Jones
Craig James
November 2006
A joint project between Desert Knowledge Cooperative Research Centre
and the
Commonwealth Scientific and Industrial Research Organisation
Desert Knowledge CRCII Review of desert enterprises reliant on natural and cultural resources
Contributing author informationMitchell Jones was formerly a Project Officer with CSIRO’s Sustainable Ecosystems program and is now based at the Central Land Council in Alice Springs.
Craig James was a research scientist based at the CSIRO Sustainable Ecosystems Centre for Arid Zone Research in Alice Springs from 1994 to 2007, where he worked on changes biodiversity induced by grazing, and arid-zone conservation planning. He is now the General Manager Commercialisation and Communication for the DKCRC and resides in Canberra.
Desert Knowledge CRC Report Number 25
Information contained in this publication may be copied or reproduced for study, research, information or educational purposes, subject to inclusion of an acknowledgement of the source.
ISBN: 1 74158 036 6 (Online copy)
ISSN: 1832 6684
Citation
Jones M, James C 2006, Review of desert enterprises reliant on natural and cultural resources, Report of a study for the Desert Knowledge and Commonwealth Scientific and Industrial Research Organisation, Desert Knowledge Cooperative Research Centre, Alice Springs.
The Desert Knowledge Cooperative Research Centre is an unincorporated joint venture with 27 partners whose mission is to develop and disseminate an understanding of sustainable living in remote desert environments, deliver enduring regional economies and livelihoods based on Desert Knowledge, and create the networks to market this knowledge in other desert lands.
For additional information please contactDesert Knowledge CRC
Publications Officer
PO Box 3971
Alice Springs NT 0871
Australia
Telephone +61 8 8959 6000 Fax +61 8 8959 6048
www.desertknowledgecrc.com.au
© Desert Knowledge CRC 2006
Desert Knowledge CRC IIIReview of desert enterprises reliant on natural and cultural resources
Marita Thompson, Joe Breen, Anita Rogers and Gayle Connell generously gave of their time to aid in this project. Furthermore, participants in the survey component provided their precious time by allowing us to gain their insights.
The work reported in this publication was supported by funding from the Desert Knowledge CRC, collaborative partnership partly funded by the CRC Programme of the Commonwealth Department of Education, Science and Technology. The views expressed herein do not necessarily represent the views of Desert Knowledge CRC or its Participants.
Acknowledgements
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Contents
Acknowledgements IIIFigures VSummary 11. Introduction 32. Approach 5
2.1 Enterprise framework 52.2 Literature search 62.3 Enterprise survey 62.4 Database products 6
3. Coverage (Who’s doing what, and where) 93.1 Geographic Extent 93.2 Enterprise categories 103.3 Summary 12
4. Enterprise survey results 134.1 Survey respondents 134.2 Survey data 14
5. Summary and next steps 195.1 Communication of results 195.2 Future research 21
6. Appendices 236.1 Enterprise Review Survey Questionnaire 236.2 Participants in Enterprise Survey 296.3 Enterprise Database – Organisation List 306.4 Literature Database – Reference List 34
Desert Knowledge CRC VReview of desert enterprises reliant on natural and cultural resources
Figures
Figure 1: Enterprise framework 5Figure 2: Geographic coverage of desert enterprise review by locality 9Figure 3: Number of enterprises by post code region in the enterprise database 10Figure 4: Number of enterprises by resource type 10Figure 5: Number of enterprises by industry type 11Figure 6: Number of enterprises by enterprise type 12Figure 7: Survey respondents by industry type 13Figure 8: Goals of the enterprise stated by survey respondents 14Figure 9: Stated trade origin 15Figure 10: Factors affecting success 16Figure 11: Stated reasons for future growth potential 16Figure 12: Factors blocking progress of enterprise 17Figure 13: Issues associated with enterprise sustainability 18Figure 14: Spatial distribution of industry types for 50 selected enterprises 20Figure 15: Spatial distribution of enterprise types for 50 selected enterprises 21
Desert Knowledge CRC 1Review of desert enterprises reliant on natural and cultural resources
The research project was undertaken to provide a coherent picture of the types of enterprises using cultural or natural resources that occur across desert Australia. Currently, there is no single source of information on the enterprises based on natural resources that are scattered throughout desert Australia. In providing a coherent picture, this review explores:
• The diversity of enterprises that are currently active, or have been active in desert Australia• The enterprises that have been successful, and why• Where the enterprises are• As far as is possible, what connections exist between enterprises.
We also set out to understand what enterprises had been tried and failed, and why, but this infor-mation proved too hard to gather with the time and resources available for the project.
Literature reviews and surveys of people involved in desert enterprise networks were used as the main method for collecting information. The resulting products of the review were aimed at being used by:
• Researchers in the Desert Knowledge CRC to identify opportunities for further research on sustainable use of natural resources, enterprise development and business systems and networks
• Operators of small- to medium-sized (SMEs) enterprises for identifying opportunities and contacting people involved in similar activities.
The scope of the review was to obtain a broad coverage of SMEs; (1) geographically across desert regions at a national-scale, and; (2) across the range of different enterprise types (i.e. industries). Given such a broad scope, the work presented in this report is not guaranteed to have identified all of the enterprises, but we believe that it does represent all of the types of enterprise that may be encountered, and it provides a good baseline for further research, and further development of a network database.
The main products of the project are:
1. This written report which is a preliminary investigation into various aspects of desert enterprises based on a survey of 34 individuals
2. A searchable publication database containing 164 references to documented material3. A searchable enterprise database populated with 196 contacts across 13 industry types.
The publications database contains references to documentation based on the categories used in the enterprise database.
The enterprise database contains contacts categorised according to organisation type (enterprise, industry association or government/research organisation), resource type (plant, animal, mineral, landscape and culture), industry type (bushfoods, tourism, horticulture, livestock, forestry, aquac-ulture, etc) and enterprise type (crayfish, camels, essential oils, artefacts, painting, etc).
From the survey component of the project it was possible to identify a number of issues that influence enterprise success in desert Australia. Success was realised in a number of ways, for example: the achievement of financial returns, continuity of operation, or the actualisation of
Summary
Desert Knowledge CRC2 Review of desert enterprises reliant on natural and cultural resources
important socio-economic outcomes. Identifying reasons for the failure of enterprises was a weakness of the project and requires further work to provide a more coherent and balanced picture of desert enterprises.
Results of the survey are not statistically quantitative but do indicate that diversification and the development of market niches are a key strategy towards ensuring enterprise sustainability. Common issues that were of concern to desert enterprises were:
• The difficulty of attracting and retaining staff in regional or remote areas• A general lack of industry coordination in desert regions (and the need for it)• The continued maintenance of the natural or cultural resource which enterprises are
dependent upon• The need for diversification and development of market niches to ensure economic
sustainability.Suggestions for future activities are based around communication of research outcomes, further development of databases as an information resource and options for future research.
Desert Knowledge CRC 3Review of desert enterprises reliant on natural and cultural resources
1. IntroductionTraditionally, the predominant natural resource–based type of enterprise in desert Australia has been pastoralism which uses native pastures to grow sheep and cattle. In more than 100 years since pastoralism began there has been gradually declining terms of trade and in some regions, declining productive potential of the landscape. These trends, and natural entrepreneurial activity, have led people to explore a diverse array of other ways of making money from natural resources in desert Australia. There are now dozens of different ways that people use cultural or natural resources across inland Australia to generate wealth. Enterprises based on similar natural resource bases are working in parallel, but they can remain oblivious of each others’ activities due to distance and poor communication networks. Where people are trying new things, they may be grappling with the same problems that have been solved by other people in different places. Too often, the reasons for success or failure of an enterprise are not recorded or advertised. In short, there is no contem-porary and coherent picture of the diversity of enterprises using cultural or natural resources across desert Australia despite the large amount of literature on this topic (e.g. in RIRDC reports, state government agencies, such as Cherikoff 1998; Ellard & Seidel 2000; Mansfield & Kenna 1995; Johnson 1999; etc).
As an aid to guiding research investment on natural-resource enterprises in the Desert Knowledge Cooperative Research Centre (DKCRC), a review of enterprise diversity was desired. The aim of this project report is to collate existing information about what has occurred and is occurring in different parts of desert Australia. In particular, we sought to:
• determine the diversity of enterprises that are currently active, or have been active in desert Australia
• identify the enterprises that have been tried and failed and why• identify the enterprises that have been successful, and why• indicate where different types of enterprises occur• determine as far as is possible, what connections exist between enterprises.
The scope of the review was to obtain a broad coverage of small- to medium-sized enterprises (SMEs): (1) geographically across desert regions at a national scale; and (2) across a number of different enterprise types (i.e. industries). We did not include the pastoral industry or mass tourism in this review because they are already well known and well organised.
Given such a broad scope and achievable resolution of information by remote investigation, it was impossible to provide an exhaustive account of desert enterprises in all regions. However the work presented in this report illustrates the diversity of enterprises encountered and provides a good baseline for further research.
Desert Knowledge CRC 5Review of desert enterprises reliant on natural and cultural resources
2. ApproachOur approach was to construct a conceptual framework of desert enterprises (see next section) and use this as a basis for: (1) searching for relevant literature or documentation about different types of enterprise; and (2) surveying people by phone interview to develop and expand a contact database of companies, associations and individuals involved in different industries.
2.1 Enterprise framework
The conceptual framework used to organise our approach to the review is shown in Figure 1. Individual enterprises were identified and categorised using the framework which provided a means of tracking progress to ensure broad coverage of enterprises. There are four main categories shown in Figure 1, with increasing level of detail:
1. Organisation type: whether an individual enterprise or representative body, such as an industry association, or government/research organisations working with or across industries.
2. Resource type: the plant, animal, mineral or landscape natural resources, or culture-based resources that the enterprise relies on.
3. Industry type: the generalised commercial production activity of the enterprise (e.g. horticulture, tourism, etc).
4. Enterprise type: the specific type of activity the enterprise is engaged in (e.g. bush-food growing, safari hunting, etc).
Once the enterprise framework had been constructed, keywords were developed for use in the search for literature, and contacts sought for input into the survey component of the project.
Sometimes there was the potential for conflict in identifying small- from large-scale enterprises. Mostly this was done on an industry-type basis. For example, tourism and horticulture were differentiated on the basis of location of operation (e.g. local to an area), business size (e.g. small numbers of staff and tourists or small turnover) or type of product (e.g. small group tours or specialty crops such as olives). Figure 1: Enterprise framework
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2.2 Literature search
A combination of internet and electronic database searches were used to locate documentation relating to the various enterprise types. In addition, publications were added based on data obtained through the enterprise survey (section 2.3).
References to documentation regarding various enterprise types were entered into and managed with Procite® bibliographic database software for future reference (section 2.4.1).
2.3 Enterprise survey
An initial list of contacts was established through the literature search and from consultation of peers. The contact list was used as the basis for requesting participation in a detailed survey (Appendix 6.1). From approximately 50 individuals approached to participate in a survey, a total of 34 respondents provided detailed information about the industry or enterprise they were involved in (see Appendix 6.2).
The survey questionnaire (Appendix 6.1) was used in semi-structured interviews either over the phone or in person where possible. The questionnaire was divided into a series of 21 questions to obtain information about various aspects of enterprise (for individual enterprises) or industries (including industry associations or government/research organisations). Aspects covered by the survey included markets, size of the enterprise/industry, factors enabling success or preventing growth, sustainability, research needs, and additional industry contacts and documentation. Data from 34 completed survey questionnaires were entered into an electronic database (Microsoft Access® – see section 2.4.2 – ‘Enterprise Database’).
2.4 Database products
During the data collection phase of the project it was important to document references to published material (reports, promotional material, websites, etc), enterprise or individual contact information and data obtained from surveys. In order to achieve this, two separate databases were constructed: (1) a publication database (bibliographic); and (2) an enterprise database (contact details). These databases are destined to be made available on the DKCRC web site for the benefit of people who may be after additional information about particular enterprises. Further development and maintenance of the two databases is discussed in section 5.1.2 – ‘Information resource’.
2.4.1 Publication databaseA publication database was created based on electronic searches and information provided via enterprise surveys. The database contains referencing details that allow users to obtain documentation based on keywords (i.e. keywords relating to a specific industry or enterprise as shown in Figure 1). Referencing details include information relating to a specific publi-cation such as the author’s name, title, publisher, ISBN, keywords, etc. The list of references to publications can be found in Appendix 6.4.
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2.4.2 Enterprise databaseFields for the enterprise database were obtained from the enterprise survey questionnaire (Appendix 6.1). The database contains data for a number of enterprises utilising natural or cultural resources. The types of data collected include:
• Contact information• Organisation name and individual contacts within the organisation• Postal address, phone/fax, email, website and locality
• Enterprise information• Organisation type, resource type, industry type and enterprise type (refer to section 2.1
‘Enterprise Framework’)• Data obtained from completed survey questionnaires.
2.4.3. Confidentiality of responsesPeople being surveyed were informed before the survey began what the survey was for and how the information would be used. They were invited to decline to proceed with the interview at that point. After the survey, respondents were asked to identify whether any of their answers were of a sensitive nature and therefore should be kept confidential. Finally, respondents were asked whether they would agree to have their name and contact details shown on the searchable database that is to be made available on the DKCRC web site.
Desert Knowledge CRC 9Review of desert enterprises reliant on natural and cultural resources
3. Coverage (Who’s doing what, and where)The comprehensiveness of the review of desert enterprises can be represented in two ways: (1) geographically (where enterprises are located); or (2) by type of activity (what commercial activity the enterprise is involved in). These are discussed in more detail below.
3.1 Geographic Extent
As shown in Figures 2 and 3, a broad geographic coverage of desert enterprises was obtained by the review. However gaps exist across western Queensland, north-western Western Australia, north-eastern South Australia, north-western Victoria and parts of western New South Wales. These gaps may reflect a genuine paucity of enterprises in these regions or a failure of the research methodology to make connections into those regions. This potential gap in geographic coverage is addressed in Section 5.
Enterprises that fall outside of the desert (e.g. those in Victoria) have been included where they rely on resources that come from the desert (e.g. sandalwood from Western Australian deserts that is processed in Albany). In addition some industry associations were located outside desert areas.
Figure 2: Geographic coverage of desert enterprise review by local i tyThe red dots represent the locality (i.e. city, town, Aboriginal community, pastoral station, etc) where contacts from the enterprise database are located.
Although there are regional gaps in coverage, a number of enterprises may be operating from a specified locality (Fig. 3), and enterprises may operate over broader regions (e.g. small-group tourism enterprises that visit a number of places as part of a tourist route). Data concerning the area of operation of enterprises was not collected due to the difficulties of collecting and recording the information. However if this type of data is pursued in the future it can be accommodated in the existing enterprise database.
Desert Knowledge CRC10 Review of desert enterprises reliant on natural and cultural resources
Figure 3: Number of enterprises by post code region in the enterprise database The size of the red circle indicates how many enterprises are operating within the particular post code region.
3.2 Enterprise categories
Of the 196 contacts that make up the Enterprise database, 152 (~78%) were individual enterprises and 22 (~11%) each represented either industry associations or government/research organisations.
Although broad categories were used to describe enterprise activities, some enterprise contacts were recorded across more than one category. This can be observed in Figures 4 – 6 as a greater sum of the number of enterprises than enterprise database entries. For example: an Aboriginal community that is engaged in tourism (cultural and/or eco-tourism), horticulture and painting, or a pastoral enterprise active in crayfish farming and small-scale tourism. Both of these are examples of enterprise diversification – 38 (~19%) of the 152 enterprise contacts present in the enterprise database were involved in more than one resource type.
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The majority of enterprises identified in the project are either culture-based (84 responses) or plant-based (86 responses) (Fig. 4). The relatively high value for landscape-based enterprise (54 responses) mainly reflects involvement in landscape-based tourism activities. Coverage of other industries was not as extensive, particularly for mineral-based industry activities (8 responses).
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The tourism, art and crafts, and horticulture categories were well represented in the review (Fig. 5). A large number of enterprises were identified based on eco- and Indigenous-cultural tourism, art & crafts (mainly a function of Indigenous art and cultural centres) and horticulture (fruits and vegetables suitable for production in desert climates).
The majority of enterprises identified (Fig. 6) were involved in painting (43 responses), various types of fruit production excluding olives, dates and figs (38 responses), artefact production (27 responses) and ‘other’ (33 responses). ‘Other’ is composed of enterprise activities such as fishing tours (an arid north-west coast activity), olives, dates and figs, traditional performing arts and other horticultural products (e.g. mixed citrus, mango). Olives, dates and figs were separated out from fruit production to highlight the use of arid-tolerant crops.
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Figure 6: Number of enterprises by enterprise type
3.3 Summary
A wide range of activities were recorded by the review of desert enterprises. In terms of enter-prise activity, a broad coverage was obtained for the various industries that are currently active. Both geographic and enterprise coverage can be improved as and when new enterprises appear or through greater participation of individuals. Improving the coverage of enterprises is given attention in section 5.2.
Desert Knowledge CRC 13Review of desert enterprises reliant on natural and cultural resources
4. Enterprise survey resultsThe thirty-four people who participated in the detailed survey are listed in Appendix 6.2. A brief summary of respondents shows that of the total number of respondents, individuals operating enter-prises accounted for 76% of completed surveys and Government/Research Organisations accounted for 24%. Government/Research Organisations have been excluded from the summaries in this section due to their involvement across industries. Insights gained from all respondents have been incorporated into the synthesis presented in section 5.
4.1 Survey respondents
In terms of resource-type, a large number of enterprises were involved in either culture (10 respondents) or plant-based (11 respondents) activities. Animal- and landscape-based activities accounted for 6 and 2 respondents respectively. Mineral-based enterprises were not covered by the survey component of the project.
A number of enterprise respondents were involved in more than one income-generation activity. Of the 26 enterprises surveyed, 46% of respondents engaged in some kind of diversification activity (i.e. were involved in more than a single enterprise type). The degree to which survey respondents were involved in various industries is shown in Figure 7. Tourism (7 respondents), art & crafts (7 respondents), horticulture (6 respondents) and livestock (5 respondents) were well repre-sented. Other enterprise activities being undertaken by survey respondents included horticultural production of olives, dates, figs, citrus and melons.
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Figure 7: Survey respondents by industry type
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4.2 Survey data
Survey data have been summarised below based on responses to key questions from the survey (Appendix 6.1). It is important to note that not all survey questions received adequate responses, hence the need to summarise data based on responses to key questions (e.g. questions 15 and 16). Section headers include the corresponding question number in the survey questionnaire (i.e. What are the goals of the enterprise? was Question 7 in the survey – see appendix 6.1).
4.2.1 What are the goals of the enterprise? (Question 7)Apart from primary income, a number of enterprises cited socio-economic development as a key enterprise goal (Fig. 8). ‘Socio-economic development’ was used to describe activities that contributed to social and/or economic outcomes for the community (locally or otherwise) from which the enterprise is based. The category for ‘other’ covered additional motiva-tions for desert enterprises: (1) increased awareness and education relating to the bushfoods industry; (2) advocacy for Indigenous participation in industry (employment); and (3) the maintenance, expression and increased awareness of culture in the case of culture-based enterprises.
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Figure 8: Goals of the enterprise stated by survey respondents
4.2.2 What are the enterprise markets? (Question 9)From survey data, most respondents identified local trade as a major source of income for their enterprise (17 responses) followed by international trade (13 responses). Regional (8 responses), interstate (9 responses) and national (7 responses) markets were less important in terms of income base.
Desert Knowledge CRC 15Review of desert enterprises reliant on natural and cultural resources
Figure 9 shows that access to markets relied predominantly on passing trade (11 responses), followed by sales over the internet (8 responses). The category ‘other’ was made up of word-of-mouth, local markets, through established industry contacts (via industry associations, conferences, visits with prospective buyers) and the use of charter flights to bring visitors in more remote places.
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Figure 9: Stated trade origin
4.2.3 How successful do you consider the enterprise to be? (Question 11)From survey data, the current success of enterprises surveyed was rated predominantly as either high (10 responses or 38% of respondents) or very high (11 responses or 42% of respondents). However, as shown in Figure 10, many respondents considered that longevity, or the fact that the enterprise is still in operation, was a testimony to enterprise success (this is more an indicator of success rather than a reason for success). Growth rate, innova-tiveness and goals achieved were viewed as being less influential upon enterprise success. For the category ‘Other’ a diverse range of responses was provided and additional reasons for success included:
• The broader regional and community role of the enterprise in harnessing continued enthusiasm from community
• In relation to Indigenous communities engaged in art and craft and bushfoods: the delivery of a wide range of essential returns to participants; the creation of strong women/strong families; provision of employment; health and exercise while gathering materials; and increase status and self-esteem
• Targeting different markets: e.g. producing ‘collectable’ or exhibition quality artworks and artwork more suited to the tourist market
• The goal of sustainability being achieved• Marketing of a ‘destination’ as part of a broader regional business strategy.
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Extracting meaningful information about enterprise success and the reasons for success proved problematic. This is mostly due to flaws in survey design such as confusion between indicators of success and reasons for success. Further investigation of the reasons for success and/or failure should bear in mind the need to address this issue in future work.
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Figure 10: Factors affect ing success
4.2.4 How much potential for future growth do you think the enterprise has? (Question 12)From survey data, the potential for future growth was rated as moderate, high or very high for the majority (80%) of respondents. From Figure 11, the majority of respondents believed that market development (15 responses) would provide the basis of future growth for their particular enterprise, leading to an increase in demand (10 responses) for their particular product.
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Figure 11: Stated reasons for future growth potential
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4.2.5 What factors are blocking progress or preventing growth of the enterprise? (Question 13)A number of factors were viewed as blocking progress of enterprises (Fig. 12). The lack of skilled staff was of notable concern (9 responses), followed by cash flow, insurance costs and geographic isolation each with 6 responses. Generic responses in the category ‘Other’ were:
• Lack of business and financial management skills• Land tenure and/or access (particularly in areas where native title remains unresolved in
Western Australia)• Fragmentation of industry or lack of coordination (in particular the bushfoods industry)• External, uncontrollable market forces (e.g. SARS epidemic)• Legislative barriers• Administrative support in instances where literacy is a problem.
A specific example of why an enterprise ceased is shown in the Case Study text box below.
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Figure 12: Factors blocking progress of enterprise
Case study of enterprises ceasing – cut flowers
A cut-flower enterprise that operated for 18 years ceased its operations in 2004. The reasons given for why this enterprise ceased were:
a) ‘Production costs became too high (i.e. increases in wages 3-fold, fuel costs 2-fold, chemicals 3-fold and cartage 2-fold).’
b) The price paid for flowers declined from $3.50 per bunch in the beginning to $2.50 recently! ‘The rise in the dollar reduces the return below viability.’
c) ‘Lack of rain for three years. We had to store water in dams, because the underground water is too salty.’
This is an example of an enterprise that lost its competitive edge due to price margin squeezes.
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4.2.6 Are there any actual or potential issues associated with the sustain-ability of the enterprise that concern you? (Question 14)Issues associated with enterprise sustainability are presented in Figure 13. Enterprises surveyed overwhelmingly cited ‘Other’ concerns (16 responses). Issues cited for this category were as follows:
• Indigenous culture as a product or for tourism development will be affected by social impacts on culture – therefore affecting sustainability (i.e. needs careful management)
• Maintaining natural and cultural environments for their uniqueness• The need to develop small niche markets (tourism, camels, and small business e.g., mining
services)• Fly-in/Fly-out presents a problem for economic development but is a harsh reality• In the bushfoods industry: continuity of supply, food industry regulation, and the need to
develop a market and supply at the same time• Issues relating to staff burn-out, succession, development, and attracting and retaining staff
in regional areas• The need to diversify to ensure continuation of enterprise• Land access – depending on native title access agreements.
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Figure 13: Issues associated with enterprise sustainabi l i ty
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5. Summary and next steps The major aim of this project was to collate existing information on desert enterprises across Australia. From the survey component of the project it was possible to identify a number of issues that influence enterprise success in desert Australia. Success was assessed in a number of ways: for example, the achievement of financial returns; continuity of operation; or the actualisation of important socio-economic outcomes. Identifying reasons for success and failure of enterprises has been elusive because the number of responses in each category of enterprise type was not sufficient for statistical analysis (partly because the number of enterprises is low). In addition the design of the survey questionnaire may have contributed to confusion over indicators of success as opposed to reasons for success.
The majority of enterprises surveyed believed their enterprise to be highly successful. Success was not solely defined in financial terms. Respondents to the survey said that success also involved the enterprise still being in operation, and that enterprise goals were being achieved. Enterprise goals included socio-economic development objectives that allowed the enterprise to engage local community members as customers and enhance profitability.
It must be noted that extracting meaningful information about enterprise success and the reasons for success proved problematic. This is mostly due to lack of responses, difficulties encountered with tracking enterprises that have been unsuccessful, and flaws in survey design, for example, the confusion between indicators of success and reasons for success. To address this issue, further investigation of the reasons for success and/or failure should include more detailed case-studies, greater coverage of enterprises, and should seek to include information from other organisations.
In addition to local markets, international markets figured highly as a means of income generation for the enterprises surveyed and may be linked to the reliance on passing trade (e.g. location is important in terms of accessing international tourist dollars). Internet-based trade provided an extra means of generating income or interest in the enterprise.
Future growth potential of enterprises surveyed was largely positive, and reliant on market devel-opment leading to increased demand. A number of factors may act to block potential growth. These were the need for and retention of skilled staff; the lack of financial management skills; cash flow; insurance costs; geographic isolation; land access; legislative barriers; and industry fragmentation.
Issues associated with the sustainability of surveyed enterprises were revealed to be largely industry-specific, however a key message that emerged related to the need to diversify enterprise activities and the development of market niches.
5.1 Communication of resultsThis section of the report suggests what additional steps are needed to further develop an under-standing of desert enterprises. Whilst this project has succeeded in its mandate to collate existing information, gaps exist in terms of covering the diversity of activities, and in understanding issues that affect desert enterprises.
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5.1.1 CommunicationDependant upon future project development, the target audience for communication purposes will be broadened to attract additional participants to the project and inform the wider community. Further communication of this research may involve the use of the Desert Knowledge CRC website to further promote the project.
5.1.2 Information resourceCurrently this project includes two electronic databases and a final report. The conversion from static information to the provision of a dynamic resource that is accessed and used by a network of desert enterprises has not yet taken place. The following points list potential activities that may assist in the provision of a useful information resource:
1. Extension of data collection to improve geographic coverage2. Extension of data collection to improve enterprise coverage3. Development of linkages with other projects involved in similar research (e.g. DKCRC
Linked Business Networks project)4. Further development of web-based content via the DKCRC website (e.g. online form for
entering contact details, survey responses and allowing for an interactive search facility) – an example of the sorts of maps that could be served on the web site is shown in Figs 14 and 15
5. Additional project updates and an online product sample made available to a wider audience via industry newsletters and other media.
It is important to note that issues surrounding participant confidentiality should be addressed as part of any future activities.
Figure 14: Spatial distr ibut ion of industry types for 50 selected enterprises
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Figure 15: Spatial distr ibut ion of enterprise types for 50 selected enterprises
5.2 Future research
5.2.1 What’s happening and where is it happening?Achievement of one goal of this project – to identify the diversity of desert enterprises that are in operation and where they are – was completed but with the caveat that it appears that we were unsuccessful in identifying what is happening in some regions. Rather than assuming that there is little or no activity in these regions, it would be worth probing more deeply with alternative contacts and networks to those used in this study to see if the coverage could be completed in those areas. This might best be done through a local contact, but also by adver-tising the existence of the database on the DKCRC web site and encouraging people to volun-tarily update the enterprise database.
5.2.2 Successes and failuresAnother goal of the project was to identify successes and failures so that in future people might have a better idea about what to try and how (or least identifies who to contact to find these things out). While it is apparent that enterprises that are in existence are successful at some level, it is much harder to get comprehensive information about why some enterprises have been tried and failed. This was clearly due to: (1) reluctance of people with first-hand knowledge to discuss failures; and (2) that most people with first-hand knowledge were not available for interview. We suggest that a more fruitful way to gain the sorts of insights we had hoped to get in this superficial review would be to undertake case studies of some enterprises that have struggled. Results from interviews give some indication of where case studies should be undertaken.
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6. Appendices
6.1 Enterprise Review Survey Questionnaire
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6.2 Participants in Enterprise Survey
Organisation Name PositionCentre for the Management of Arid Environments (CMAE) Ben Norton Director
Centre for the Management of Arid Environments (CMAE) Gary Price MSc Student
Chunky Timber Company Kim Gent Owner/Operator
CSIRO Land & Water Maarten Ryder Research Scientist
Desart Inc. Rose Wall is Executive Off icer
Docker River Camel Project Wayne Anthoney Project Manager
Etiwanda Boer Goats Megan Mosely Owner/Operator
Forest Products Commission WA/Arid Forest Branch Grant Pronk Acting Manager
Goldf ields Esperance Development commission Annaliese Walster Manager
Goldf ields Esperance Development Commission Christ ine Boase Development Off icer
Gunbarrel Laager Travel lers Rest Gil l ian & Malcolm Marchant Owner/Operator
Ikuntj i Art ists Trisha Dann Coordinator
Jim’s Weeds, Seeds & Trees Andrea Wil l iams Owner/Operator
Julal ikari Arts Alan Murn Coordinator
Madden Camel Enterprises Steve Madden Owner/Operator
Mardel la Downs Holdings Pty Ltd Stephen French Director
Mid-West Development Commission – WA Don Hall Senior Project Manager
Minymaku Arts Sarah Twigg – Patterson Coordinator
n/a Laurie J Snel l Owner/Operator
n/a Peter Hi l l Owner/Operator
n/a R.A. Grieve Owner/Operator
Ngurrat juta I i t ja Ntjarra - Many Hands Art Centre Anna McKenzie Coordinator
Oak Val ley Tours Rob & May Le Rossignol Owner/Operator
Outback Pride Mike and Gayle Quarmby Owner/Operator
Papunya Tula Art ists Paul Sweeney Manager
Red Centre Farm John & Shir ley Crayford Owner/Operator
Sustainable Tourism CRC Alicia Boyle NT Network coordinator
Tanamera Bushfoods Ray Rogers Owner/Operator
Temmaku (has now changed owners) Jean and Howard Hall Owner/Operator
The Date Farm Gavyn Jones Plantat ion Manager
Tjanpi Aboriginal Baskets Thisbe Purich Coordinator
Warlukurlangu Art ists Ceci l ia Alfonso Manager
Yalata Community Incorporated Richard Mil ls Owner/Operator
Yamatj i Bit ja Aboriginal BushTours and Cultural Education Geoff Stokes Owner/Operator
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6.3 Enterprise Database – Organisation List
Number Organisation
1 Aboriginal Art & Culture Centre
2 Aboriginal Art and Culture Centre
3 Aboriginal Tourism Austral ia
4 Adventure Tours Austral ia
5 Ali Curung Women’s Centre
6 Alice Springs Prison Group
7 Alice Wanderer
8 Anangu Tours
9 Anyinginyi Arts & Crafts
10 Arnie’s Fishing Adventures
11 Art ists of Ampilatwatja
12 Associat ion of Societ ies for Growing Austral ian Plants
13 Aussie Game Meats
14 Aust. Govt. Business Entry Point
15 Aust. Govt. Small Business
16 Austral ian and New Zealand Organic Olive Associat ion
17 Austral ian Camel Safaris
18 Austral ian Citrus Growers Inc.
19 Austral ian Honey Bee Industry Counci l
20 Austral ian Inst i tute of Hort iculture Inc
21 Austral ian Native Edible & Medicinal Seed Service
22 Austral ian Native Produce Industr ies Pty Ltd
23 Austral ian Olive Associat ion
24 Austral ian Quandong Industry Associat ion Inc
25 Austral ian Society of Vit iculture and Oenology Inc
26 Back of Beyond Tours
27 Barkly Regional Arts
28 Beth Harms
29 Bidjara
30 Bindi Inc – Mwerre Anthure
31 Boer Goat Breeders’ Associat ion of Austral ia
32 Bond Springs Outback Retreat
33 Brewarrina Aboriginal Cultural Museum
34 Broken Hil l – Outback Tours
35 Broken Hil l & Outback Personal Tour Guides
36 Bush University – Wedgetai l Tours
37 Campbell ’s Tours and Safaris
38 Ceduna Arts & Cultural Centre
39 Central Austral ia Tourism Industry Associat ion
40 Central Austral ian Camel Industry Associat ion Inc.
41 Central Land Counci l – Rural Enterprise Unit
42 Centre for New Industr ies Development – Agriculture WA
43 Centre for the Management of Arid Environments
44 Centre for the Management of Arid Environments (CMAE)
45 Charles Darwin University
46 Charl ie Cicero
47 Chunky Timber Company
48 Coniston Stat ion
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49 Coolgardie Camel Farm
50 Corner Country Tours
51 CSIRO Land & Water
52 Curt in University of Technology
53 David & Kathleen Hil ls ley
54 Department of Agriculture Western Austral ia
55 Dept. of Primary Industr ies QLD
56 Desart Inc
57 Desert Diversity Tours
58 Desert Fruit Company
59 Desert Tracks
60 Diamantina Touring Company
61 Discovery Ecotours
62 Docker River Camel Project
63 East Kimberley Tours
64 Eco Adventures Al ice Springs
65 Eco-farm Bushfood Directory
66 Elimatta Housing Aboriginal Corporat ion
67 Emu Run Tours
68 Ernabel la Arts
69 Essential Oi l Producers of Austral ia
70 Etiwanda Boer Goats & Commercial Goat Operation T/A Manuka (Cobar) P/L
71 Felchi l lo Oasis
72 Forest Products Commission WA / Arid Forest Branch
73 Frontier Camel Farm & Tours
74 Gallery Gondwana
75 GEDC - aboriginal economic development sect ion
76 Goanna Safari ’s
77 Goldf ields Esperance Development commission
78 Goodwini i Eremophila Gardens & Nursery
79 Goombading Aboriginal Boat Tours
80 Greg Mil loy
81 Gunbarrel Laager Travel lers Rest
82 Gunya Tit j ikala Aboriginal Resort
83 Haasts Bluff Community
84 Hermannsburg Potters Aboriginal Corp
85 Hort iculture Austral ia Limited
86 House of Oz Aboriginal Art and Art i facts
87 Ikuntj i Art ists
88 Inland Aquaculture Associat ion of South Austral ia
89 Irrkerlantye Arts
90 Irrunytju Arts
91 Iwantja Arts & Crafts
92 J. & T. Hickey
93 Janganpa Performance Group
94 Jim’s Weeds, Seeds & Trees
95 Julal ikari Arts
96 Julal ikari Buramana Aboriginal Corporat ion
97 Kalt j i t i Arts & Crafts
98 Kangaroo Industry Associat ion of Austral ia
99 Keringke Arts
100 Kimberley Dreamtime Tours
101 Laurie J. Snel l
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102 Lil la Aboriginal Tours
103 Lombadina Aboriginal Adventures
104 Longreach Bush Tucker
105 Madden Camel Enterprises
106 Mangkaja Arts
107 Mardel la Downs Holdings Pty Ltd
108 Marnta Media Pty Ltd
109 Mart in & Susan O’Donnell
110 Maruku Arts
111 Michael & Gaye Krake
112 Mid-West Development Commission - WA
113 Mildura Native Nursery
114 Mil i l i Maku Arts & Crafts
115 Minesite Rehabil i tat ion Services Pty Ltd
116 Minymaku Arts
117 Mt Romance Austral ia Pty Ltd
118 Mulpa Tours
119 Muntari Wild Foods of Austral ia
120 Napperby Stat ion
121 National Associat ion for Sustainable Agriculture Austral ia Ltd
122 Native Food Growers Group Inc
123 Nectarbrook Discovery Plantat ion
124 Ngurrat juta I i t ja Ntjarra - Many Hands Art Centre
125 Northern Terr i tory Hort iculture Associat ion
126 NSW Agriculture
127 NSW Agriculture
128 Ntaria Arts Centre
129 Nyinkka Nyunyu
130 Oak Val ley Tours
131 Oil Mallee Associat ion
132 Oil Mallee Company
133 Outback Experience 4WD Tours
134 Outback Pride / Reedy Creek Nursery - Wholesale Plant propagators
135 Pam Payne
136 Papulankutja Art ists
137 Papulu Apparr-Kari Aboriginal Corp
138 Papunya Tula Art ists
139 Patjarr Community
140 Penong Woolshed
141 Peter Hi l l
142 Primary Industr ies and Resources South Austral ia - Rural Solut ions
143 Quandong Café and Bush Bakery
144 Queensland Bushfood Associat ion
145 Queensland Department of Primary Industr ies
146 Queensland Landcare
147 R.A. Grieve
148 Red Centre Farm
149 Red Centre Produce
150 Red Sand Art Gal lery
151 Robert & Denham Ridgewell , Janet Bourke
152 Robins Foods Pty Ltd
153 Rod Horner
154 Sahara Tours
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155 Sarah & Peter Smith
156 Schultz Farm
157 Small Business Development Corporat ion
158 Stephen & Kyl ie Gray
159 Stephen & Sophia Cresswell
160 Stockman Safaris
161 Sunraysia Nurseries
162 Sustainable Tourism CRC / Education Coordinator DKCRC
163 Tailor Made Tours
164 Tanamera Bushfoods
165 Tangentyere Counci l
166 Temmaku (has now changed owners)
167 Terri tory Lettuce
168 Tesl ing Tropical Fruit and Mango Wine
169 Thankakal i Aboriginal Cultural Centre
170 The Date Farm
171 The Gemtree Caravan Park
172 The Olive People
173 The Original Dreamtime Art Gal lery
174 Tit j ikala Art Centre
175 Tjanpi Aboriginal Baskets
176 Tjukurla Community
177 Tjurma Arts and Crafts
178 Trevor & Cindy Smith
179 Tri-state safaris
180 Turkey Bore Arts and Crafts
181 University of Western Austral ia
182 Vic Cherikoff Food Services
183 Victoria Desert Tours
184 Walkatjara Art Uluru
185 Walkatjura Cultural Centre
186 Wallace Rockhole Tourist Park
187 Waralungku Arts
188 Warburton Arts
189 Warlayirt i Art ists
190 Warlukurlangu Art ists
191 Warumpi Arts
192 Watiyawanu Art ists
193 Wayne & Claire Howard
194 Wayoutback Desert Safaris
195 Wepowie Ostr ich Farm
196 Wilu Arts Group
197 Yalata Community Incorporated
198 Yamatj i Bit ja Aboriginal BushTours and Cultural Education
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6.4 Literature Database – Reference List
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