Your Annual Hospitality & Food Event in the Region27-30 April | 4-9 PM Biel - Lebanon

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REVIEW

• 15,000 visitors• 250 exhibitors• 300 event participants

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HORECA 2010 REVIEW

Capitale du GoûtLebanon’s largest hospitality and food exhibition, HORECA 2010, closes its doors andconfirms Beirut as Capital du Goût

Under the Patronage of his Excellency the Minister of Tourism, Mr. Fadi Abboud, theeagerly anticipated hospitality and food services event, HORECA 2010, closed its doorsApril 30th under the esteemed title Beirut Rendez-vous du du goût.

The largest and most well-attended exhibition of its industry, HORECA 2010, a magnet for bothLebanon and the region’s hospitality industry, played an important role in boosting Lebanon’s economy.Participants extended from well beyond the region’s borders and included official pavilions from Cyprus, Egypt, Iran,Argentina, Poland and India. Individual participants also came from countries such as Canada, France, Jordan, Kingdom ofSaudi Arabia, Lebanon, Syria, and the United Arab Emirates, creating 350 exhibitors in total.

April 27th saw the Minister of Tourism , Mr. Fadi Abboud officially declare HORECA 2010 open with a ribbon cutting ceremo-ny. The four-day event attracted a staggering 20,000 visitors from various industry fields across the region who visited anextensive variety of exhibitors, and enjoyed shows, competitions, workshops and activities.

With 350 exhibitors and over 300 participants, not to mention the activities, competitions, live shows and workshops, it is nothard to see why HORECA 2010 has been deemed a complete success by those in the hospitality industry. With such an acco-lade we now look forward to HORECA 2011 which will be held from March 29 to April 1, and aim to build on our present suc-cess in order to create an even more successful exhibition for the benefit of those within the hospitality industry.

t: +961 1 48 00 81 f: +961 1 48 28 76 e: info@hospitalityservices.com.lbw: www.hospitalityservices.com.lb

Organized by

HORECA 2010 EXHIBITOR’S REPORT

INTERNATIONAL HOTEL & RESTAURANT ASSOCIATION - IHRALEBANESE MINISTRY OF TOURISMLEBANESE MINISTRY OF ECONOMY ASSOCIATION OF LEBANESE INDUSTRIALISTSSYNDICATE OF LEBANESE HOTEL OWNERSSYNDICATE OF LEBANESE RESTAURANTS, CAFÉS, NIGHT-CLUBS AND PASTRY OWNERSSYNDICATE OF IMPORTERS OF FOODSTUFF CONSUMER PRODUCTS & DRINKS IN LEBANONSYNDICATE OF LEBANESE FOOD INDUSTRIESSYNDICATE OF LEBANESE SUPERMARKETS OWNERS IN LEBANON

INDUSTRY PARTNERS

EXHIBITION PROFILE

NUMBER OF EXHIBITORSEXHIBITOR GROUPS & COUNTRY PAVILIONS EXHIBITING NATIONS

NATIONAL INTERNATIONAL EXHIBITORS

EXHIBITOR’S PROFILE

CATERING & SUPERMARKET EQUIPMENTFURNITURE & FIXTURES, TABLETOPUNIFORMS, LINENS & AMENITIES, LAUNDRY EQUIPMENTMAINTENANCE & HYGIENETECHNOLOGY: SOFTWARE, TELECOMMUNICATION, SECURITY, AUDIOVISUALPACKAGINGFRANCHISE, FINANCE & MANAGEMENT COMPANIESHOTELS & RESTAURANTS CHAINSSERVICESSCHOOLS & UNIVERSITIESFOOD & BEVERAGE

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250CYPRUS, EGYPT, IRAN, ARGENTINA, POLAND & INDIACANADA, FRANCE, JORDAN, KINGDOM OF SAUDI ARA-BIA, LEBANON, SYRIA, & THE UNITED ARAB EMIRATES19920%

HORECA 2010 EXHIBITORSARGENTINAPROARGEX PROSAP MINISTERIO DEAGRICULTURA, GANADERIA Y PESCA

CANADAVITAHAYAT EXPORT INTERNATIONAL

CYPRUSA&CH MELISSOKOMIKI CYPRUSA&O BAKERIES LTDACHNAGAL LTDAFXENTIOU DAIRY LTDAK TO ALLIOTIKO LTDARLYCO LTDAVGOUSTINOS FOOD INDUSTRY LTDC MALATHOURA & SONS KTDCHRISTAKIS AGATHANGELOU LTDDEMETRIOU DAIRY LTDDETELINA DAIRY LTDMESARKA DAIRY LTDP&D ALPHAMEAT LTDSOMIS DAIRY LTD

EGYPTAJWA FOR FOOD INDUSTRIESBAKE LAND EGYPTBAVARIA EGYPT S.A.EBEST CHEESE COMPANY FOR DAIRYPRODUCTSCAIRO AGRO-NILE FRUITSDOMTYEGYPTIAN EXPORTERS ASSOCIATIONEEA-EXPOLINKGIVREXGREEN LANDGREEN VALLEY FOR FOOD PROCESSINGPORT SAID CO. FOR FOOD INDUSTRY -RIYADAQUALITY TARGETSAUDI EGYPTIAN COMPANY FOR SALTS& MINERALSSECLAM

FRANCECORDON BLEU "LE"

INDIATEA BOARD OF INDIA

IRANBEHNOUSH IRAN CO.HAFT ASEMAN ARYAKALLEH DAIRY CO.PARAND CO.PEGAH GOLPAYEGANURUM ADA CO.ZAR MACARON INDUSTRIAL GROUP

JORDANAL NABIL COMPANY FOR FOOD PRODUCTSDIMLAJ GROUP-RAMADAN URABI &SONS CO.

KINGDOM OF SAUDI ARABIAAL SORAYAI TRADING INDUSTRIAL GROUPJOFFREY'S-AL GHAZZAWI DEVELOPMENTCO.

LEBANONA.U.L-ARTS, SCIENCES & TECHNOLOGYUNIVERSITY IN LEBANONABI RAMIA BROS FOR TRADE & INDUSTRY S.A.L.ABI SEMAAN MARCHE MODERNEACDI/VOCAACE-AUTOMATION & CONSULTING ENTERPRISE S.A.R.L.ADYARAL BABA SWEETSAL HALABY EST FOR TRADINGAL IKTISSAD WAL AAMAL MAGAZINEAL RABIH-SONACO S.A.R.L.ALF EVENTS S.A.R.L.

AMERICAN UNIVERSITY OF CULTURE &EDUCATION-AUCE & IHAAOUKAR GROUP HOLDING SAL "MARCELLINA"AQUA MOLDINGARLA KALLASSI FOODS LEBANONARMOBELASSAAD GABRIEL & FILS "STE."ASSOCIATION OF LEBANESE INDUSTRIALISTSATYAB-BOULOS OLIVE OILBAALBALKIS S.A.L.BALTIKA BEERBANO TRADING CO.BARISTA ESPRESSO - AUTOMATIC BREWERSBAYOUN SALIM "ETS."BEIRUT NIGHT LIFE.COMBELIKITCHEN S.A.R.L.BETTER FOODB-FOOD S.A.L.BIM POS S.A.R.L.BIOPRO S.A.L. BOECKER PUBLIC HEALTH S.A.R.L.BREISS GROUP " STE. "BYBLOS BANKCAFE ABI NASRCAFÉ NAJJAR-SOCIÉTÉ ETS. MICHEL NAJJARCALI-FOOD CO. S.A.R.L.CENTURY MOTOR COMPANY-HYUNDAICHARCUTIER AOUN "LE" CHARVET LEBANON S.A.R.LCHATEAU KACHATEAU KHOURYCHATEAU KSARA S.A.L.CHATEAU MUSAR S.A.L.CHOUEIRY MULTI PACKAGINGCLEARSOURCE S.A.R.L.CLOS ST. THOMAS S.A.L.CODE MARKCOTEAUX DE BOTRYS/EDDE WINERYS.A.LCOZY INTL.DACCACHE GREEN LINE S.A.R.L.DELIFRANCE MIDDLE EASTDOMAINE DES TOURELLES-PIERRE L.BRUN S.A.R.L.DRINKO S.A.R.L.E SPACESEASTERN IMPORT ME, S.A.L.EASY CATCHEDMOND R. GORAIEB S.A.L. "ETS."EL YAMAN GROUPELCIMELECTRO GROUP INTERNATIONALEMF TRADING LTDENGINEERING DESIGN AND MANUFACTURING SARL (EDM)ENTOTOX PUBLIC HEALTH S.A.R.L.EQUIP'HOTEL S.A.L.FARHAT BAKERY EQUIPMENTFINE FOODFISAPAC-NOHA SAL FOOD EXCHANGE S.A.L.FOOD TRADING & DISTRIBUTIONS.A.R.L "FTD"FOODICA BEST FOODFOODORAMA FOODSERVICE SUPPLIESS.A.R.L.GENERAL PACKAGING INDUSTRIESS.A.R.L. (GPI)GENERAL PROMOTIONGHANEM DEVELOPMENT & TRADING CO.GHATTAS TRADINGGORDOVAHABRECO S.A.R.L.HACHEM INDUSTRY & TRADINGGROUP-HINTRAG S.A.R.L.HALA RENT A CARHALLAB 1881 S.A.L.HICE S.A.R.L. (HOSPITALITY INDUSTRI-AL CATERING EQUIPMENT)

HODEMA S.A.L.HOREPA PACKING & TRADINGHOREQUIP S.A.R.L.HOSPITALITY NEWS MAGAZINEHOTAMIACOBUCCI MIDDLE EAST FZCOINFORMATION MANAGEMENT SOLUTIONS (IMS)INSTITUTION MGR CORTBAWI CONGREGATION DES SAINTS COEURSTOURISME-HOTELLERIE ITHINTAJOUNAINTERAL S.A.R.L.INTERBRAND S.A.L.INTERCONTINENTAL PHOENICIA BEIRUTINTERNATIONAL TRADE CENTERINTHRA HOTELS & RESTAURANTS SUPPLIESIPEC S.A.R.L.-CATERING EQUIPMENTIXSIRJ.O.E S.A.R.L.JABRA " STE. "JAVA FIRE PROTECTION S.A.R.L.JEAN ZAKKA FILS S.A.L.JIBAL LOUBNAN-RURAL LEBANESEPRODUCTIONJUNAL-JUS NATUREL LIBANAISKAMAPLAST S.A.R.L.KARAKI FOR INDUSTRY & TRADING S.A.R.L.KARAM WINERYKASSATLY CHTAURAKEBBI "SOCIETE" POUR LE COMMERCEKEYROUZ BAKERY KHALIL ELIE "ETS." KHALIL FATTAL & FILS-KFFKOBAYTER FRERES S.A.L.LE COMMERCE DU LEVANT MAGAZINELE FARINIERLE ROYAL BEIRUTLEBANESE CO. FOR MODERN FOOD INDUSTRYLEBANESE FRANCHISE ASSOCIATIONLEBANESE ROASTING GROUP-CASTANIANUTSLIBANPACK-PACKAGING DEVELOPMENTLIBRAIRIE STEPHANLIFE SERVICES S.A.R.L.LONG RANGE SYSTEM "L.R.S."MAALOUF INDUSTRY & TRADING CO. S.A.L.MAATOUK FACTORIES S.A.L.MAGIC CARPET-CECIL MESSARAMAGIC POPMA'KOULAT S.A.R.L.MATADOR CHOCOLATEMEPTICOMIDDLE EAST AIRLINES (M.E.A.)MIDDLE EAST FOOD MAGAZINEMINISTRY OF TOURISMMOKA AND CO.-COFFEE EXPERTSMOKBEL FOOD STUFF S.A.R.L. AL WADI 1978MOKBEL FOOD STUFF S.A.R.L. SINIORAMOUNTAIN MUDD-LIP S.A.L. NAAS FOOD COMPANY S.A.L.NASRI FOR TOURIST CONSULTANCYNATGAZ S.A.L.NESTLE PROFESSIONALNET GROUP DISTRIBUTION LTDNIELSEN LEBANONNILFISK-CESAR DEBBAS & FILS NOTRE DAME UNIVERSITY (N.D.U.)OMEGA SOFTWARE LTDOMEGA TOUFIC ABOU KHALIL & CO.S.A.R.L. "STE"OUBARI INDUSTRY & TRADINGOUBARY S.A.R.L. "SOCIETE FILS GEORGES"PATE BOULANGERPLATINUM COMETPOSITIVE PLASTICS S.A.L.PROFOCUS S.A.R.L.PROMOPACKPROMO-Z MEDIA & ADVERTISINGAGENCYQUALEB-MINISTRY OF ECONOMY &TRADE

RANK GROUPRED BULLRENE MOAWAD FOUNDATION (RMF)ROTANA HOTELS LEBANONS.I.S. S.A.L. (SAFETY & INDUSTRIAL SUPPLIES)SABITECH CO. LTDSAKR POWER GENERATORS GROUPSALTEK ESTABLISHMENTSAMIH HASSAN EL-YAMAN & SONSFACTORIESSAMTECSANIPRO LTMSANNINE-COMPAGNIE DES SOURCESDU LIBAN S.A.L.SCANDIES GROUP S.A.R.L.SECURATEL SECURITY & TELECOMSELECT MARKETING & SERVICESSFEIR INDUSTRIES GROUP SHAHBAZ NUTS S.A.R.L.SIOM ORFEVRESSKAL INTERNATIONAL BEIRUT SOHAT DISTRIBUTION S.A.L. -NESTLE WATERS-SODISOLARCO SOLECTRONSOMOPLASTSPECTRO LTD.SULTAN "AL" FOOD STUFF CO. S.A.R.L.TARGET MARKETTAWRIDTECHNO MIDDLE EAST CO. S.A.R.L.TECMO S.A.L.THE ROASTERTIBA FOODSTIME OUT MAGAZINETONY'S FOODTWAREUNICO S.A.L.UNIGAZ S.A.L.USINE LAVELUXE IND.-AHMAD ATAYAVARY FOOD S.A.R.L.VINCENTI & SONS "G." S.A.L.VISION GROUP HOSPITALITY RECRUITMENTVITRUM S.A.R.L.WALID'S TRADINGZAKKA MULTITEC S.A.R.L.DOCULANDBOOKERIAAQUA SAFE

POLANDANIMAK-KOPCZA-PASTABEY TRADE-PHOENICIAHOCHLAND-PROCESSED CHEESEMAKRO K&K-CEREAL PRODUCTSMECH-MASZ-MACHINES FOR BAKERY & CONFECTIONERYMLEKPOL-DAIRY PRODUCTSROLNIK-PROCESSING VEGETABLES,READY MEALSSUEMPOL-FISH PROCESSINGSULIMAR-WINE & ENERGY DRINKS VAN PUR-BEERWIEPOL-SWEETS, CONFECTIONER’SPRODUCTSZASKOCZ-FOOD CONCENTRATES

SPAINDAMA LOGISTIC GLOBAL SL

SYRIAAUSTRIAN EMBASSY-COMMERCIALSECTIONHASEEB FOR FOOD TRADINGJAALOOK & COAL RISSALA

UNITED ARAB EMIRATESBAHRAJA TRADING LLCGALAXY PIANOSPECIFICO & CO.

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HORECA 2010 FLOOR PLAN

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HORECA 2010 VISITOR’S REPORT

HOTEL/FURNISHED APARTMENTSRESTAURANT / CAFE / SNACK / TAKE AWAY/FRANCHISE CO./MANAGEMENT CO.BAKERY/PASTRY SHOPHOSPITAL/HEALTH CARESUPERMARKET / RETAIL STOREARCHITECT/ ENGINEER/INTERIOR DESIGNER/CONTRACTOR/REAL ESTATE SERVICES/CONSULTANTFOOD & BEVERAGE SUPPLIEREQUIPMENT SUPPLIERGOVERNMENTAL INSTITUTION/FEDERATION/ ASSOCIATION/ SYNDICATEMAG / NEWS PAPER/MEDIA/TV/RADIOSCHOOL / UNIVERSITY / TECHNICAL SCHOOL/TRAINING CENTERFINANCE CO./CREDIT EST./BANK / INSURANCEINDEPENDENT CATERER/INSTITUTIONAL CATERING/ARMED FORCESSERVICES CO.RESORT/SPORT CLUB/LEISURE CLUB/NIGHT CLUB/BAR/PUBADVERTISING AGENCY/AIRLINE/COLLECTIVITY/PUBLIC RELATION AGENCY/RENT A CAR/TRAVELAGENCY/CINEMA / THEATRE/PRESS AGENCY/WHOLESALERCHAMBER OF COMMERCE/EMBASSY/MINISTRYFURNITURE & FURNISHINGS/MAINTENANCE & HYGIENE/PACKAGING/TECHNOLOGY/TABLETOP,LINEN, UNIFORMS & AMENITIES/GARDENING - LANDSCAPING (SUPPLIER)@OTHER

11.83 %23.58 %9.27 %2.12 %4.09 %3.90 %9.04 %2.76 %2.12 %3.06 %4.23 %1.52 %2.65 %4.36 %3.92 %

2.19 %2.05 %

2.11 %5.18 %

LEBANON

REGION & OTHER COUNTRIESSYRIA, KUWAIT, KINGDOM OF SAUDI ARABIA, JORDAN, UNITED ARAB EMIRATES, FRANCE, ITALY

93.62 %

6.38 %

AREA MANAGERBOARD MEMBEROWNER/CEO/MANAGING PARTNERPRESIDENT/VICE PRESIDENT/COO

23.97 %

ACCOUNTING MANAGER/FINANCIAL MANAGERBANQUETING MANAGER/CATERING MANAG-ER/F&B MANAGER/PRODUCT MANAGER/PRODUCTION MANAGERBRANCH MANAGEREXPORT MANAGERFRONT OFFICE MANAGER/ROOM DIVISION MANAGERGENERAL MANAGER/MANAGING DIRECTOR/OPERATION MANAGER/DEPUTY GENERAL MANAGERHOUSEKEEPING MANAGERHUMAN RESOURCES MANAGERIT MANAGERMAINTENANCE MANAGERMANAGERMARKETING MANAGER/SALES MANAGERPUBLIC RELATION MANAGERPURCHASING MANAGER

24.28 %

ARCHITECT/ENGINEER/INTERIOR DESIGNERCONSULTANT

2.93 %

EXECUTIVE CHEF/EXECUTIVE SOUS CHEF/HEAD SOUSCHEF/HEAD CHEFEXECUTIVE HEAD PASTRY CHEF/HEAD PASTRY CHEF

7.28 %

DEAN/TEACHER/STUDENT2.42 %

BUSINESS DEVELOPMENT MANAGER/RESTAURANT MANAGER/ASSISTANT MANAGERS

1.16 %

BARTENDEREDITOR IN CHIEFEMBASSADOR/MINISTER/CONSUL/COMMERCIAL ATTACHÉEVENT COORDINATOREXECUTIVE ASSISTANTEXECUTIVE DIRECTORFINANCIAL ACCOUNTANTHEAD OF BRANCHHEAD OF DEPARTMENTHEAD OF OPERATIONSHEAD OF ORGANIZATIONHUMAN RESOURCES COORDINATORKEY ACCOUNTS EXECUTIVEPRODUCTION COORDINATORPROJECT COORDINATORPROMOTION COORDINATORPURCHASING COORDINATOR@OTHER

37.95 %

CATEGORY STATISTICS

JOB TITLE STATISTICS

COUNTRY STATISTICS

HORECA 2010 EVENTS

HORECA 2010The much-awaited HORECA hospitality and foodservice event kicked off on April 27 2010 under thepatronage of Fadi Abboud, minister of tourism,Lebanon. The four-day event attracted 20,000visitors from Lebanon and the region. HospitalityNews was there and brought back its impressionsof this highly successful and fruitful exhibitionthat confirmed Beirut as Capital du Gout.

With 350 exhibitors, more than 15,000 visitorsand over 300 participants, not to mention theactivities, competitions, live shows andworkshops, it is not hard to see why those in thehospitality industry have deemed HORECA 2010an astounding success. With such an accoladewe look forward to HORECA 2011 aiming tobuild on its present success to create an evenmore successful exhibition for the benefit ofthose within the industry.

Official sponsors

Official hotels

7HORECA 2010 - REVIEW -

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OfficialRadio station

Lebanese BartendersCompetition

The Lebanese Bartenders competition broughttogether skilled mixologists from the hottestspots to compete for the title of Best LebaneseBartender in the presence of an internationalpanel of judges. The gold medal went to Jad

Ballout from Kashmeer, the silver to Haytham

Daou from InterContinental Phoenicia Beirut,

and the bronze to Charbel Kayal also fromInterContinental Phoenicia Beirut. Dado

Moukarzel from Palais Crystal won the BestBacardi Daiquiri and Jimmy Berro from Alcazar

the Best Jack Daniels Cocktail.

HORECA 2010 EVENTS

Salon Culinaire Winners • Arabic Sweets-Gold-Ashrafi Ahmad,

Mövenpick Hotel & Resort Beirut• Chocolate Showpiece-Gold-Pierre Abi Haila,

InterContinental Le Vendome Beirut Hotel• Cold Canape-Gold-Ghassan Hajj, Habtoor

Hotels & Georges Sarkis, Sofil Catering• Cold Platter of Fish, Poultry or Meat-Gold-Elie Hayek

& Elie Samra, Casino Du Liban, Charbel Chemaly,Habtoor Hotels & Raouf Zeaiter, Le Royal Beirut

• Sugar Showpiece-Silver-Pierre Hachache,Casino Du Liban

• Three Plated Dessert-Silver-Hind Saba,Mövenpick Hotel & Resort Beirut & RamiBoutros, USEK Le Cordon Bleu

• Three Tier Decorated Wedding Cake-Bronze-Bassam Ghamlouch, Gefinor Rotana

• Viennoiserie-Gold-Gabriel Attieh, Sofil Catering• Single-Tier Novelty Cake-Gold-Abdo Fahed,

Moulin d’Or• 6-Course Set Dinner Menu-Gold-Dani Elias El

Soury, La Posta• Live Cold Sandwich Making Competition-Gold-

Hassan Alaedine, Le Gray Hotel & RodrigueJabbour, Le Royal Beirut.

• Live Creation-Gold-Georges Bassel Dakkak &Chef Ahmad Sabah Alameh, La Posta

• Live Fruit & Vegetable Carving-Gold-TawechaiiSaithong, InterContinental Phoenicia Beirut

• Live Mezza-Silver-Mohammad Hek, MarwanMoughabghab & Rachad Fatayri,InterContinental Phoenicia Beirut

• Live Pastry-Silver-Competition Said Hazar &Moussa Salih, InterContinental Le Vendome Beirut

• Live Sushi Competition-Gold-Donaldo Sipat,Sushi Ko

• Women Chef of the Year-Gold-Carmen Azar &Elie Malek, La Table d’Alfred

Chateau Ksara offered wine to the internationaljudges.

Hygiene consultant

Water suppliers

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HORECA 2010 EVENTS

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Hygiene consultant

Water suppliers

Live Junior Chef Winners• Live Junior ChefCooking Competition-Gold-Nadine Rizk &Nathalie Doumit, SaintJoseph UniversiteInstitut de Gestion desEntreprises

• Live Junior ColdSandwich-MakingCompetition-Gold-Naram Abdel Sater,Universite Saint JosephInstitut de Gestion desEntreprises

Table Setting ContestWinners

• Table SettingDecoration-Gold-Jihane Chalhoub, SofilCatering

• Junior Table SettingContest-Gold-TamarGudechian & NourMazraani, Notre DameUniversity

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Atelier Gourmand

Wine Lab Revelations

At the Atelier Gourmand,Lebanese chefs introduced novel culinary stylescombined with traditional Lebanese food fromthe country’s regions with live demonstrations.Discerning professionals got a taste of things tocome as challenges to keep tradition alive butbring it into the 21st century were met.

Revelation Public

Ixsir Altitude 2009 (White Wine)Coteaux De Botrys 2008 (White Wine)Chateau Ka 2009 (Vin Rose)Domaine Des Tourelles 2007 (Red Wine)

Revelation Restaurateurs

Ksara Cuvee 3rd Millennium 2006 (Red Wine),Gold Medal

Revelation Media and Press

Ixsir Grande Reserve 2009 (White Wine), Gold Medal

Revelation Sommeliers

Ksara Cuvee 150th Anniversary 2004 (Red Wine),Gold Medal

HORECA 2010 EVENTS

National Extra VirginOlive Oil

Small ProducersNassim Raji Maalouf, Douma Olive Cooperative, 1st placeJoseph Khoury, Bechennine, 2nd placeGeorges Abou Jawde, Ardouna, 3rd place

Best Label and BottleSerge Fadel, Sidonia, 1st placeGeorge Abou Jawde, Ardouna, 2nd placeJean and Robert Saad, Kanz Looubnan, 3rd place

Horeca Award for improvement in OliveOil QualityGeorge Fadel, Sidonia

Hospitality NewsMiddle East

Press and visitors were welcomed with a glass ofchampagne offered by Piper Heidsieck and had thechance to be photographed in a chef’s uniform!See the results for yourself….

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Stands & PavilionsThe largest and most well-attended exhibition ofits industry, HORECA 2010, a magnet for bothLebanon and the region’s hospitality industry,plays an important role in boosting Lebanon'seconomy. Participants extended from wellbeyond the region's borders and includedofficial pavilions from Cyprus, Egypt, Iran,Argentina, Poland and India. Individualparticipants also came from countries such asCanada, France, Jordan, Kingdom of SaudiArabia, Lebanon, Syria, and the United ArabEmirates, creating 350 exhibitors in total.Others included the Wine and Drinks, the Coffeeand Tea, the Schools and Universities and theConsulting, Recruting and Franchise pavilions.

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HORECA 2010 EVENTS

Hospitality AnnualAward Gala Dinner…

A gala dinner, for over 300 dignitaries, washosted by Le Royal hotel, Dbayeh, and wasattended by Fadi Abboud and Maha Khatib,Lebanon and Jordan’s tourism ministers. Theevent paid tribute to five women pioneers in thefield of hospitality: Myrna Boustany, Maya NounBekhazi, Sawsan Wazzan Jabri, Lina Letayf andChristine Assouad Sfeir. The climax of theevening was the “Nouhad Dammous ExcellenceAward” which was granted to Maher Aoun ofSagesse University.Guests were treated to a fabulous “ChocolateCatwalk”. The most beautiful dress, which wasdesigned by an Esmod fashion student andexecuted by Hanna Khalil, chef of Le Meilleur,was awarded first prize.The models hair was by Tony Ibrahim, make upby Kyphi, and the dress fabric by Ets. Baddourtextiles s.a.l

Chef

Jean

TannouryChef Imad

El Murr

Chef

Lamia

Salhab

Chef

Roger

Zakhour

Chef

Hanna

Khalil

Chef

Ali

Ibrahim

Chef Samer

Beainy

Chef

Charbel

Akiki

Chef

Mahmoud

Nasser

Chef

Jacques

Hajj

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HORECA 2010 EVENTS

… and Chocolate CatwalkThe Chocolate Catwalk, a unique fashion show of 16exquisite chocolate dresses designed by students ofLebanon’s Esmod fashion university and executedby chefs from well-known establishmentsthroughout the country, dazzled an audience ofsector professionals during the Gala Dinner at LeRoyal Hotel, Dbayeh on Wednesday 28 April 2010.

The catwalk wowed its viewers with clothes adornedin chocolate masterpieces made entirely fromCallebaut chocolate and chocolate alone. And, ofcourse, the chocolate used was none other thanCallebaut. The panel of renowned judges wascomposed of Abed Mahfouz, the A-List Lebanesefashion designer, Alice Edde, owner of touristdestination Edde Sands, Christiane Tawil, editor-in-chief of Deco Magazine, Elias Feghali of EMF TradingCallebaut Chocolate’s representative in the MiddleEast, Hadrien Jauny from France and chef YiannosGregoriou from the Four Seasons hotel Cyprus.

Air France offered two Premium Economytickets to the winning student Hussein Bazazaand chef Hanna Khalil enabling them to visitthe Esmod School in Paris.