October 28, 2015

REVERSE ENGINEERING THE AGENCY OF THE FUTURE

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CHANGE IS

INEVITABLE

PROGRESS IS

OPTIONAL

TONY ROBBINS

TheChangeBlog.com

1ST GENERATION:

MULTI-MEDIA

CHANNEL MARKETING

1980s 1990s

2ND GENERATION:

WEB DESIGN

AND ECOMMERCE

2000s

3RD GENERATION:

DIGITAL EXPERIENCE

AND ECOSYSTEMS

2010s

4TH GENERATION:

INTEGRATED BRAND

EXPERIENCES ONLINE AND OFFLINE

4TH GENERATION DIGITAL AGENCY

2001 2008 2013 2010 1996

How do we survive?

Will the “Year of Mobile”

ever happen?

How can we signal big change

to our clients?

Everything is digital. How will

we compete?

How will we compete with

agencies on the coasts?

Remained committed to technology

Added social, mobile and innovation capabilities

Acquired traditional agency

Added non-digital and client-side talent/leaders

Invested in thought

leadership strategy

LESSONS LEARNED ALONG THE WAY

REPLACE YOURSELF 1

BUILD COLLABORATION AS A CORE COMPETENCY 2

RECRUIT FOR RESILIENCE 3

AND OF COURSE, LEARN TO SURF.

THANK YOU

Kelly Mooney CEO, Resource/Ammirati

@pkmooney