Revenue Roadmap - Are You Lost?

The Revenue Roadmap - Are You Lost?


Never has the road to revenue been more clear ...

Revenue Performance Management (RPM) is allowingbusinesses to transform their bottom line - from oundering to ourishing.


Revenue

RPM leaders achieve 125% more revenueagainst their plans than the average company

And 178% more than the least mature businesses ...

... so why are only 9% of businesses implementing this game-changing approach?


The pressure to deliver results prevails and they are forced to stick with the status quo. It's the ultimate catch-22; RPM is the answer to a stronger pipeline and healthier revenue - but, to implement RPM, businesses need a stronger pipeline and healthier revenue!

The bottom line is that, well, businesses have to think of their bottom line.

Whilst many businesses know that there is another way, not a lot of sales leaders or marketers have the time or resource to step back and assess their strategy, making the changes that are often necessary.


The solution? Think of RPM as the nal destination and take one step at a time to reach it.

The implementation of even the most basic RPM will see results, so you needn't have to wait until you are fully immersed in it before you see any return.

This is a crucial point when attempting to get buy-in from the board; if you had to wait 12 months to see any return, would the ultimate decision makers be as keen to go ahead? This needn't be a consideration with RPM; eeven at the earliest stages, this approach is likely to have a signicant impact.


The typical path to full Revenue Performance Management:

Step 1: Shift from Traditional Marketing towards Demand Generation

Step 2: Full immersion in Demand Generation - most likely with some initial consideration of Marketing Automation

Step 3: Moving towards an Integrated Pipeline and Marketing Automation implementation

Step 4: Fully managed Marketing Automation and Revenue Performance Management


Revenue Performance Management is not an approach thatcan be implemented overnight so don't try to run before you can walk. It is a big shift in the way many businesses approach their sales and marketing and should be treated with consideration.

Take a good look at your current marketing mmaturity, automate what is already in place and build the model out slowly.


About Your Sales Team Cloud

Your Sales Team Cloud is a cutting-edge lead and demand generation agency, specialising in persona-based content marketing and automation.

Forget what you knew about lead and demand generation. YSTC offers a new breed of pay-by-performance marketing that works.

We’d love to hear your feedback on The Revenue Roadmap and how it has helped you to drive forward your marketing campaign and lead generation activity.

If you’d like more information on any of our services or would like to speak with one of our team on how we could help your business, please contact us using the detailsdetails on the right:

https://www.facebook.com/pages/Your-Sales-Team-Cloud/211696235589197

http://www.linkedin.com/company/your-sales-team-cloud

@ysalesteamcloud

Revenue Roadmap - Are You Lost?

Business

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