Revenue Opportunities in Mobile
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Mobile Internet 2009 Hello. Exploiting The Revenue Potential Of The Mobile Internet
description
Presentation by Sergio Falletti at Mobile Internet 2.0 in Vienna, on Revenue Opportunities in Mobile
Transcript of Revenue Opportunities in Mobile
Mobile Internet 2009
Hello.Exploiting The Revenue Potential Of The Mobile Internet
Number of paid-for apps 22,585
Average cost $30,000
Total investment $677 million
Apps sold (launch-Oct 08) 200,000,000
Average price $2.58
Total revenue $516,000,000
Total net revenue $361 million
$20,000
$451m
Reach the market…
…with the right product
* Number of App store paid-for apps and average price figures from Mobclix** Average development costs from businessinsider.com*** total sales from appleinsider.com and based on Apple announcements
100k+ downloads per month
Over 30% participation in leagues
1 million+ UK users4x 2007 revenuesNear profit in UK market
0
37500
75000
112500
150000
May-06 Aug-07 Oct-08
Page views (000's)
I start by filling in what I can and hope that eventually it all links up, I am not hung up on solving the upper left corner first or whatever.
…the right product
Design
…the right product
Design
fragmentation
MMS
SMS
Mobile web
Java
SymbianE
ffort
Capability
…the right platform
Java
Flash
Android
Symbian
iPhone
Mobile web
SMS
Windows MobileRIMnative
X-plat.
standard
The right product… evolves
Listen, measure
assume change
Receive a puzzle every
morning?
Reach the market
Traditional media didn’t work
* Photo by Vincent Germain
Limited cross-platform crossover
15%
Mobile is the best ad channel
Delightful user experience
Target platforms audience
Keep evolving
Master mobile marketing
