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Revenue Opportunities and Guideline Pricing Models for Commercial Growth in Video Virtualization
Investor Presentation - December 2017
ASX:LNU
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DISCLAIMER
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• Liniusistheonlycompanythatturnsvideointodata
• Liniusinventedit,builtitandpatentedit
• Videowillbe82%ofinternettrafficby2021
• Amazon,MicrosoftandIBMarebattlingitoutforacompetitiveedgeinvideocloudservices
• LiniusisnowavailableonAmazonWebServices,MicrosoftAzure&IBMBluemix
• Accessingthedatawithinthevideofileisthemissinglinkforthesecloudproviders
• CompaniesarebuildingonLiniusVVE&clientsarebuying-in
Highlights
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Introducing: The Linius Video Virtualization Engine™ (VVE)
Topprovidersareracingtovirtualizevideoservices,optimizingAI&bigdata.
Liniusvirtualizestheactualvideo,makingitaccessibleasdata,
providingthemissinglinkforvideocloudservices.
LiniusisavailableonAmazonWebServices,MicrosoftAzureandIBMBlueMix
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Linius Owns the Virtualization of Video
ü Fullygranted corepatentsin: US,EU,Canada,S.Korea,PRC,HongKong,Singapore,andAustralia
ü Filingnewpatentsinlinewithourcommercialisationstrategy:
• 2continuationpatentsgrantedinUS
• 2patentspending
• Additionalpatentsinprocess
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Empowering The World of Internet Video
By2021,theworld’sinternettrafficwillexceed278billiongigabytespermonth.
Morethan82%ofinternettrafficwillbevideoby2021.
Cisco,2017
VirtualizationofBigDataisnothingnewinthesoftwareworld,butithasneverbeenachievedinthebiggestdataofall,video.
Untilnow!
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Vision: To Make the World’s Video Available as Data
TheLiniusVideoVirtualizationEngine™(VVE) transformstraditionalvideofiles,intodata(orvirtualizedfiles),enablingunprecedentedcapabilities,flexibility&monetization.
Accessingthedatawithinthevideofileisthemissinglinkforvideocloudserviceproviders,creatingunparalleledvalueacrosstheinternetvideoindustry.
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Linius Owns the Virtualization of Video: Linius invented, built and patented theworld’s only Video Virtualization Engine™ (VVE)
Large & Expanding Market:• Amazon, Microsoft & IBM are investing billions in video services (technologies) and
artificial intelligence in the cloud• It is arguably the biggest battle on the internet, given that video will account for over
82% of internet traffic by 2021• Accessing the data within the video file is the missing link for video cloud service
providers, creating unparalleled value across the internet video industry
Linius Rapidly Scaling:• Linius is now available on Microsoft Azure, IBM Bluemix and Amazon Web Services,
providing the ability to scale across multiple platforms• Linius, and others, are now building commercial products around Linius’ VVE• Clients are buying-in
Mission: Scale the Business Across the Internet
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A World-Class Video Commercial Team
Chris is an accomplishedinternet video executive withmore than 20 years ofexperience leading techcompanies in the US, Europeand Asia. Since 2010 has heldGM level roles in public andprivate video technologycompanies globally, afterspending 10 years in SiliconValley leading productmanagement for VC fundedstartups.
CHRIS RICHARDSON ExecutiveDirectorandCEO
KEVIN KYEREVP,Search
Kevin has worked in the digital spacefor almost 20 years, buildingadvertising businesses across theglobe. Most recently, he drove thegrowth of Listglobally, a global realestate advertising site in over 50countries. Prior to that, he spent 10years at Yahoo. His tenure there sawhim participate in the building ofYahoo’s search platform, lead theturnaround of it’s European division,implement a strategic partnershipwith Microsoft. Prior to Yahoo Kevinheld various marketing and businessdevelopment roles for digitaleconomy businesses.
Ken has scaled both start-up andlarge media companies, with richexperience in video, digital media,and AI; most recently as ChiefInnovation Officer for Kodak.Previous roles include Head ofWireless MTV, VP Global DigitalJim Henson, Global New Productsfor Turner, and GM of Content forVirgin Mobile. Ken also was onthe founding team of successfulstart ups Oberon Media ($800 milvaluation,) Flash Networks, cPulseand Hemisphere Interactive.
KEN RUCKEVP,PersonalizedAds
Peter has been a senior media andentertainment executive in multi-platform content production,programming and distribution. Hehas worked as VP Sales/Marketingat HBO, SVP Distribution CNNInternational, SVP MuchMusic USA,Sr. EVP Content/Digital Billboardlive,and SVP Programming at MTV/TheBox Music Network. Most recentlyhe was Head of BusinessDevelopment for ExperienceProximity, a leading mobile AR/VRcompany in Los Angeles.
PETER COHENEVP,Anti-Piracy
Tom has worked in disruptive AIbased technologies for over the last20 years. An expert in machinelearning as applied to video & otherbig data, he leverages his technical &business development background toachieve deep product/market fit.Prior to Linius, he held a number ofexecutive and founding positionswhere he was responsible forproviding products and services toFortune 500 companies in Retail,Advertising, Broadcast, Social, the USIntelligence Community (IC) andDepartment of Defense (DoD). Tomreceived his BSEE from RutgersUniversity and MS from MIT MediaLaboratory.
TOM SLOWEEVP,SecurityandDefense
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A World-Class Video Commercial Team
TRISTANPLACECountryManagerANZ
Tristan Place is a digital technologysales executive with 15+ yearsexperience in established, startup,and early-stage software,professional services andapplications companies focused onvideo. His broad IT knowledgeacross enterprise software, SaaSand bespoke applications for OTTIPTV, ViOD, TVE and related 2ndScreen services has earned himrecognition as a business modeland technology Subject MatterExpert. Tristan has worked withTelstra, Foxtel, Network Ten,Skyracing, News Corp and others indelivering transformational videotechnologies to their businesses.
AUDREYKUChiefSolutionsArchitect
Audrey has vast experience in theDigital Media Entertainment space,worked for broadcasters, telco andstart-up on video technology and itsdigital strategy for successfultransformation into the digital worldof Entertainment. During her Foxteltimes, she leads the content factorytransformation, architected 2012London Olympic Games, 2010Vancouver Winter Games, Foxtel onXBOX and Foxtel hybrid STB, Mostrecently with Telstra, architectedglobally renowned integrated OTTplatforms including Telstra BigpondMovies in Australia, StarHub Go inSingapore, Tonton in Malaysia, BlinkTV in Phillipines and Mediaset inSpain.
IVANBENKOChiefSolutionsArchitect
Ivan has been involved in the digitalmedia space for over a decade. He isequipped with rare hybrid skills,both technical as well as business,enabling him to deliver highlycomplex projects. He was one of thekey people who helped to establishthe most successful Australian basedsoftware house, Atlassian, back in2009. Since then he has spent timein consulting at Thoughtworks andacross the digital media agencyscene, assisted various startupsand gained invaluable knowledge atAkamai. Example of projects includeStan.com, Yahoo!7, Channel 7,9,10,Skyracing.
GERARDBONGIORNOChairman
Mr. Bongiorno is Principal and Co-CEO of Sapient Capital Partners, amerchant banking operation andhas over 30 years of professionalexperience in capital raisings andcorporate advisory. Prior toforming Sapient (formerly OtwayCapital), Gerard was Head ofProperty Funds Management atChallenger Financial ServicesGroup (CFG) and was GroupSpecial Projects Manager atVillage Roadshow. Earlier in hiscareer he worked at KPMG ininsolvency and corporate Finance.
OliviaHartisaglobalimpactmarketerandstrategist,withoveradecadeofexperienceinacceleratinggrowthandcreatingcompetitivemarketpositioningforB2B&B2Cstart-upandscale-uptechcompanies.Herdiverseportfolioofexperienceincludesarangeofverticalslikelifestylebrands,socialimpact,adtech,data,andentertainment.Shehasrefinedthestrategiesrequiredtopermeatesaturatedmarkets,convertcustomers,andcreatethesystemsneededtofacilitaterapid-growth.
OLIVIAHARTHead of Marketing
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Step 1: Extract Data from Video (creating a virtual video)
VirtualVideoOriginalVideo
FlexibleDataofAudio&Video
Inflexible,ImpenetrableVideoFile
VideoVirtualizationEngine™
1. Liniusremovesthevideocontainers,andenablesaccesstovideoandaudiodatablocks
2. Thisprocessiscalled”virtualization”- Datablocksthatmakeupthevideoareexposed
3. Nowthatthedataisexposedintelligentbusinessrulesandapplicationsareapplied
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Step 2: Enhance the Data (giving it meaning and value)
VirtualVideo
FlexibleDataofAudio&Video
LiniusGenome IntelligentVideo
TreatDatawithEnhancements NewVideo:GivingtheDataMeaningandValue
MetaDataEnhancement
DynamicAdEnhancement
Protection Layer
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Step 3: Reassemble the Video (custom to each individual viewer)
IntelligentVideo Assembly & Playout
Reassembleonthefly
Oncetheintelligentvideoiscreated,theplayoutisdeliveredtotheneedsoftheuser:
• Search: Findingspecificsegmentsofvideo
• ContextualAds: Framelevelcontentisusedtomatchads
• Secure Content: PlayoutonlyhappenswiththerightauthenticationNewVideo:GivingtheData
Meaning&Value
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Commercialization & Guideline Pricing Models
Liniushasthepotentialtotransformmanymulti-billiondollarmarkets,andisinitiallyfocusedon:
Search: Searchwithinvideosandcompilenewvideosonthefly
SecurityandDefense: Intelligentsearchandimmediatedistributionofsecurityfootage
Anti-Piracy: Applyingprovendataprotectionmethodstovideotosolvecontentpiracy
PersonalizedAdvertising: Hyper-personalizedtoindividuals,timeslotsandcontent
Pricingdisclaimer:indicative,variablebyregion,marketandactualsolution
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SEARCH (Potential Revenue Opportunity: $60M+ pa)
ProductDescription
• LiniusVVE,LiniusPlayerandLiniusAIIntelligencesystem, deployedonMicrosoft,suppliedtoonlineclientswithlittle/nointegration
• Theworld’sfirstcommerciallyavailablemonetizationmethodforvideoartificialintelligenceanddynamiccomposition
Proposition • World’sfirstpersonalizedvideosearchresults• Liniusturnsvideointodata,exposingtheentiretyofthevideocontentlibrarytotheusers,downto eachframe• Search algorithms stitchtogetherandreturnelementsofmultiplevideosthatmeettheirsearchcriteria, onthefly
TargetMarket
ApplicabletoMedia&Entertainment,HigherEducation,Corporate, Sports
GuidelinePricingModel
Liniuspaidpersearchmade (paidbythecontentowner) 0.075centspersearch
Whenadsareinsertedinthevideosearchreturn(payperview) 0.1centsperadserved*
Whenapaymentgatewayinterceptssearchreturn(paidperpurchase)
0.1centsperview*
MarketStatistics
• 55%ofpeoplewatchvideoonlineeachday
• Marketisgrowingat20-40%pa
• Snapchatterswatch10Bvideosaday
• 500MpeoplewatchvideoonFacebookeveryday
• YouTube- 5Bvideoviewsperday
• YouTube- 18%marketshareofvideooninternet
• Conservatively~10Bvideosearchesperday
MarketRevenueOpportunity2%shareofthismarket,andassume10%ofthisdisplaysanad
POTENTIAL:$60Mpa
*Paidbycontentowner
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SECURITY & DEFENSE (Potential Rev. Opportunity year 1: $60M & $15M)
ProductDescription
• LiniusVVE,LiniusPlayerandLiniusAIIntelligencesystemsuppliedtoonline(OTT)clientswithlittle/nointegration• Thefirstcommerciallyavailablemonetizationmethodforvideoartificialintelligence
Proposition • Videotobeanalyzedatscale,instantlycompiledbasedonintelligenceandinjectedintoworkflow• Turnsvideoanalysisintoactionableintelligenceinminutesinsteadofdays
TargetMarket
Applicabletogovernmentagenciesandvideosecurityfirms
Delivery DeliverywithMicrosoft,withopenAPItoanyAIsystemandonsitedeliver
GuidelinePricingModelLicensefee Variableperseat(potentially$10Kplus20%pa)
Licenseisperseatorenterprise(e.g.governmentdepartment)
Variableperlibrarycontent
Liniuspaidpersearchmade 0.075centspersearch*
MarketStatistics
• Videosurveillanceisa$40Bmarket
• 72Mhours(822years)ofvideoacquiredperday
• Videosurveillanceis20%ofUK’scriminaljustice
budget
• Only0.2%ofallUSfederalvideofootageisever
viewed- itwouldtake7millionanalyststo
accomplish
MarketRevenueOpportunities- 2%ofthe72Mhoursofvideo(16.2yearsperday)- 5,848licenses(seats)ofLiniusrequired- IfLiniusseatis$10Konetime,andthen$2,500peryearongoing
POTENTIAL:Year1- $60M(licensing)+20%S&Mongoingpa
*Paidbygovernmentagencyorvideosecurityfirms
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ANTI-PIRACY (Potential Rev Opportunity: $30M pa)
ProductDescription LiniusVVE,LiniusPlayerandLiniusContentProtectionsystem,deliveredbyIBM
Proposition • Protectagainstindustrialespionageandhackingduringproduction/post-productionprocesses• Controllingcopyingandredistributingofthefilesubjecttoeachspecificclient’sbusinessrules/needs• Keeps theactualvideodatainaccessibleuntilthecontentownerissatisfiedtoreleaseit
TargetMarket Applicabletocontentproducersandowners,suchasMovieStudios
GuidelinePricingModel
Licensefee Variable
Liniuspaidperview* 0.075centsperview
MarketStatistics
• FilmpiracycoststheUSeconomy$20.5Bperyear
• 100Bvisitstopiratesitesperyear
• 432Minternetusersregularlypiratecontent
• In2016,peer-to-peerdistributorswereresponsiblefor5.4B
downloadsofpiratedwide-releasefilms
• Astolenfilmthatappearsonlinebeforeappearingin
theaters,loses19%ofitsboxofficerevenueonaverage,
comparedwithfilmsthatarepiratedafterthey'rereleased
*Paidbycontentowner
MarketRevenueOpportunities5%ofthehighvaluestudiocontentmarket
POTENTIAL:$30Mpa
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PERSONALIZED ADS (Potential Rev Opportunity: $500M pa)
ProductDescription LiniusVVE,LiniusPlayer,APItoadservers,suppliedtoonline(OTT)clientswithintegrationintoworkflows
Proposition • Internetstyle,datadriven,individuallytargetedadvertisements inallformsofTV• Nolimitationontimeslots– runapersonalizedadinacontextuallyrelevantslot• Nolimitationonformat– integrateadvertisingintothecontent• No AdBlockersinOTT– thereisnochannelchange• Ownthedata– disruptscurrentmonitoringindustry
TargetMarket ApplicabletoMedia&Entertainment
GuidelinePricingModel
Paidperadinserted 0.01centperadserved*MarketStatistics
• TheUSTVadvertisingmarketrevenuesof$90Bpa,Cable
$75.3B,IP$15B
• Total#ofadsviewed~9- 12trillionpa,intheUS
• 225MconsumersareactiveusersofAdBlockers
• AdBlockingforecasttocost$35Bby2020
• WithLinius,AdBlockersdonotwork,savingthisrevenue*Paidbythebroadcaster
MarketRevenueOpportunitiesAt0.005%marketshare,Liniusgeneraterevenues
POTENTIAL:$500Mpa
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1. LiniuscansellestablishedIBMBluemixproductsintegratedwithVVEtospeeddeliverytimeforcustomers
2. IBMcansellLiniusVVE,enablingnewrevenueopportunitiesacrossallfourtargetverticals(Search,SecurityandDefense,Anti-Piracy&PersonalizedAds)
TheIBMPartnershipProvides:ü Amarketmodelthatmatchesourclients’needs:cloud,private,hybrid-cloudü ProvenBluemixapplicationsü ValidationofLiniusandalsoexecutionresourcesü Over300,000employeestohelpgotomarketinthelargeenterpriseü Anexistingclientbasethatincludesthe“who’swho”ofLinius’prospectsü IBMisaworldleaderinblockchaintechnology- Linius’technologymakes
whatIBMhasevenbetterü IBMWatsonisaworld-leadingcognitiveAI- Liniusmonetizesthis
intelligencetocreatehyper-personalizedvideoexperiencesinsearch,personalizedadvertisingandsecurityanddefenseapplications
Strategic Partnerships
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ü DelivertheintegrationofVVEintoIBM’sBlueMixCloud(May.2017)ü DelivertheintegrationofVVEwithatleastoneworldleadingOverTheTop(OTT*)platform(Oct.2017)ü EngagewithaglobalmoviestudiotodevelopProofofValue(POV)inanti-piracy(Oct.2017)ü DelivertheintegrationofVVEintoMicrosoftAzure(Dec.2017)q DelivertheintegrationofVVEwithMajorOTTadserversq EngagewithaglobalmoviestudiotodevelopamasscontentdistributionPOVq Deliveranendtoendpiracysolutionwithamoviestudioq DelivertheintegrationofVVEwithatleastonecognitiveAIproviderq Deliverblockchainstrategyandsolutiondesignq DeliverPOC(proofofconcept)ofSearchinaglobalcloudenvironmentq ConvertinitialdealflowwithIBM
*OTT– abroadcasterthatbroadcastsoverthepublicinternet
Goals for Commercialization: by Q2 CY2018
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Share Metrics (ASX:LNU)
• ListedonASXMay2016• RaisedA$3.5m(5cents/share)inMarch2016• RaisedA$0.5m(5cents/share)inSept2016throughplacementtokeyindustryplayer
• RaisedA$1.5m(5cents/share)withstrategicinvestmentfromVillageRoadshow inJuly2017
• RaisedA$4.5m(5cents/share)Oct2017inplacementtosophisticatedinvestors
CapitalMarketsHighlights
52-WeekPriceChart(A$0.04-0.07)
LiniusTechnologiesLimitedSharePrice(asof6thDec2017) A$0.054
MarketCap A$42.8m
ListedShares 409m
UnlistedOptions• 61.5mA$0.05ExpMar2019• 11.5mA$0.045ExpNov2019• 42.5mA$0.075ExpMay2019
115.5m
TotalSharesonIssue 794.2m
%OwnershipofManagement 5.2%
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Revenue Model Summary
*ProductisMarketReady**Marketready– Q1,2018
Product Description Proposition MarketSize Pricing
Search* • Product- VVE, PlayerandArtificialIntelligence
• Requireslittletonointegration• DeliveredwithMicrosoft
• World’sfirstpersonalizedvideosearchresults
• World’s1st commercialusecasefor cognitive videointelligence
• Excessof10B videosearchesaday
• ~5xthisacrosstargetmarkets
• 0.075 centspersearch+0.01centsperadserved
• Paidbycontentowner
Security& Defense*
• Product- VVE, PlayerandArtificialIntelligence
• Requireslittletonointegration• DeliveredwithMicrosoft/onsite
• Analyzeandimmediatelycreaterelevantsecurityvideos
• World’sfirst usecaseofAItocreatevideo
• 72Mvideohoursacquiredperday, only 0.2%isviewed
• *Liniusmakesallinstantlyavailable
• Licensefee+ 0.075centsper search
• Paidbygovernmentagency
Anti-Piracy* • Product – VVE,Playerandcontentprotectionsuite
• RequiresintegrationwithVideoContentManagementSystem
• DeliveredwithIBM
• Anti-piracy fromproductiontoretail
• CostsUSeconomy$20.5Bpa• 432Mregularlywatchpirated
contentonline
• License+ 0.02centsperapicall
• Paidbystudio
PersonalizedAdvertising**
• VVE,adserver,playersdk• Requiresintegrationwithworkflow• DeliveredonMicrosoft
• Hyper-personalizedadvertising
• Increasedadvertisingyields
• Noadblockers
• IntheUS,$90Bpamarket• Adblockingtocostadvertisers
$35Bpa
• 0.01centperadserved• Paidbybroadcaster