Revenue allocation and the free ISP model
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Transcript of Revenue allocation and the free ISP model
Revenue allocation and the free ISP model
Russell Southwood
Balancing Act
http://www.balancingact-africa.com
Balancing Act - The commercial
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Projects - ICT and Entrepreneurialism series and CD-ROM. Ghana, Kenya, Botswana, Tanzania and Nigeria. Forthcoming in Mali and Burkina Faso.
Consultancy - Example - Regional IXP
ISPs in Africa - Background Dial-up as yardstick. SA and Egypt are cities.
Kenya and Senegal are large towns and places like Mali are small villages
Stagnation in the growth of dial-up subscriptions
Consolidation of number of ISPs Incumbent often skews the market with own
ISP (Sonatel in Senegal. 80% of market)
African ISPs caught in a price squeeze
Customers want ever cheaper prices but the volume of customers is not increasing. Majority of customers are buying on price, not other factors like quality of service
Upstream bandwidth providers (esp int) have margins under pressure and are looking to pass on costs (Satellite floor price USD2-3000 mbps?)
Business model in an unsustainable phase?
Too many ISPs earning too little income chasing too few customers
Likewise too many cyber-cafes chasing…etc (diff between top and bottom end rate 1:2)
Rush for higher ground of corporate market also makes that space crowded.
Me-too market. No competitive advantage lasts long
Too little revenue in the current model
% amount of revenue paid by customer left to ISP after paying upstream providers:
Nigeria (20%), small ISP - SA (30%), Tunisia (33%), Kenya (45%)
N Africa - Av 43%. Morocco (48%) 51% going to incumbent telco (IDC Study)
Need change in % revenue allocation OR new revenue streams. VOIP calling?
How revenue allocation and free ISP models cross paths Discussions of Q of revenue allocation often
lead in direction of revenue sharing (cf UK experience)
Recurring underlying Q: In a stagnant market, how do we create growth for ISPs?
What’s a “free” ISP model Free at the point of delivery Egypt (revenue sharing, no monthly charge,
only access time) Freenet, Uganda Telecom (no monthly
charge, only access time) Put market in jeopardy without substantial growth in numbers
South African examples
Egypt’s free ISP model - Background 70m population. Larger volume of users (1.2 m)
Economies of scale. Incumbent: Telecom Egypt Policy level: Ministry for ICT set up in late 90s
as dedicated Min. Backing from top. Mubarak at library opening:”I need to see a leased line here”
Technology hub for ME. Easier to get system engineers. Much greater level of ICT awareness
How was it structured
Toll-based model at a premium rate. National number, no password. Collections done through telco every 3 months
All ISPs had agreement with telco so that they could co-locate
Split of traffic income: 70% for ISP, 30% for the telco. Cost: USD0.22 per hr. Launched Jan 2002
Predicted it would increase subscribers 4-fold Accompanied by a computer loan scheme
Impact on the market (1)
Largest ISP (25% of market): 15m minutes up to 30m minutes but then only marginal growth. Slipped back, barely doubled.
19 POPs to start. Within 6 months needed 87 POPs. Hard work and costly. All ISPs hurting but a users’ paradise
Impact on market (2)
Ministry/telco- Privately, OK we got it wrong. Inc’d cost of local calls by 20%. How can we help on the rest?
Cost of E1s and co-location from the ministry. Take 30% off next 3 quarters.
Still not working? Let’s talk bandwidth charges and import duties
Conclusions
After all that, just barely covering the costs of delivering the service. Still not making money. Same number of subs for this ISP but selling more cheaply. Govt can’t afford to back down
Other barriers to growth: Income, education, literacy
What model of revenue allocations can drive long-term growth?
Customer POV ISP investment POV Is there a new revenue split? Is there a
“free” ISP model based on revenue share that could work?
Are we reaching the limits of growth? If no, where does new growth
come from? If yes, what does that mean for
African ISPs