Return On Marketing Investment ROMI - (RiverinaIM Presentation Notes)

R.O.M.I Return On Marketing Investment

WED May 22nd

JOSHUA C LISTON

http://riverinaim.com

RiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim



What is Marketing?

“Marketing is any business function that touches upon the customer’s and/or

client’s experience of a brand, product or service - effective marketing strategy works to increase voluntary (positive)

recommendations between current and potential users.”

What is R.O.M.I?

Financial R.O.M.I is the resulting revenue change from a marketing strategy in

comparison to campaign cost.

Brand R.O.M.I is the overall return to brand of a particular set of marketing initiatives

designed with specific, and testable, metrics in mind: impact on revenue, brand recognition and customer loyalty (CLTV).


“Know It.”


* Key metrics

* Key channels

* Marketing systems

* Available resources and knowledgeRiverinaIM: Intelligent Marketing for your business, online and off. @riverinaim FB.com/riverinaim

“SHOW IT.”

* Implement staff training and strategy

* Implement metrics collection

* Market, collect, iterate (feed-back-loop) & repeat


“Grow It.”

* Optimization

* Survey target market

* Evaluate brand and share-of-voice

* Reallocation of resources where required


Example R.O.M.I Case Studies

Industry: Retail

Product/Service: Guitar sales

Metrics: Foot traffic and test-drives (Getting customers in-store to try instruments)

Channel/Resources: Alternative up-sell promotions, and demand driven marketing (buyer

group)

CLTV Strategy: Honest advice, pro-servicing and A+ Tuition

W.O.M.A: Attending live performances, back-lines for local events, referral and Camp-Out-

Sales



Industry: Hospitality

Product/Service: Live events

Metrics: Pre/door sales and bourbon sales

Channel/Resources: 1 * weekly print Ad, PR from agents/bands and in-house signage.

Email marketing & Social media

CLTV Strategy: Metro quality acts with memorable shows and no fuss

W.O.M.A: Triple J focus, custom memorabilia and story telling



Industry:

Product/Service:

Metrics:

Resources:

CLTV Strategy:

W.O.M.A:


[email protected]

http://riverinaim.com/romi

Ph: 0417 996 834

@riverinaim (Twitter)


mailto:[email protected]

mailto:[email protected]



Return On Marketing Investment ROMI - (RiverinaIM Presentation Notes)

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