Return on Intelligence: Where the Smart Money is Going in Smart Packaging
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Transcript of Return on Intelligence: Where the Smart Money is Going in Smart Packaging
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November 2014
RETURN ON INTELLIGENCEWhere the Smart Money is
Going in Smart Packaging
evrythng.com
© EVRYTHNG.| 2014
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Tue, Aug 10, 2010
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Tue, Aug 10, 2010
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Tue, Aug 10, 2010
100 billion connected
devices by 2020
Source: IBM Investor Briefing ‘Making Markets: Smarter Planet’; Morgan Stanley; EVRYTHNG
research.
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How it worksAny object can become an interface
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AS CLEVER AS AS EASY AS AS IMMEDIATE AS AS INFORMATIVE AS
AS SOCIAL AS AS PERSONAL ASAS ENTERTAINING
ASAS VISUAL AS
Changing consumer expectations of products
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The Internet of Everything
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How it works.
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How it works
WATCH VIDEO HERE: http://bit.ly/77secs
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A new wave of packaging innovation
REDUCED
TECHNOLOGY
COSTS
(x 10,000)
MASS
TECHNOLOGY
ADOPTION
(x 1,000%)
SMART
PACKAGES
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Technologies to make packages smart
Image
Recognition1-D Bar
Code
Augmented
Reality
Batch/SKU
QR Codes
Unique QR
/ Codes
NFC
Sensors
Chipsets
CO
ST
FLEXIBILITY
RFID
Beacons
ZPY19TAGS DEVICE
S
SMS
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Diageo case study
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USE CASES
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Consumer Engagement
Triggering emotional, social and personalized
experiences for consumers, and valuable data for the
brands, when consumers interact with products using a
smartphone.
WINWIN
TIPS
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Tracking & Analytics
Capturing data from smart sensors or tags in product
packaging for efficient supply chain management and to
combat counterfeit and grey markets
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Friend me for
an extended
warranty
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Next scan
unlocks game
level 5
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I am an
authentic
luxury bag
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A range of personalized service experiences
Register product for
warranty or
insurance
Download user manuals
and how-to guides
Find & arrange
service engineers
Order parts Rate product &
share reviews
Find other matching
products
Receive
tailored offers
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How far I’ve
travelled, what
I’m made of…
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Alert! I’m in
Moscow not
Manhattan
Btw, I
could use
a top up
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CONSUMER RELATIONSHIPS
Personalized product
content experiences
Innovative product-
consumer mobile
engagement
High touch engagement
& direct digital
relationships
BUSINESS OPERATIONS
Unique data insights
& consumer identities
Tracking Analytics,
Capture & Apply data
Brand Protections
The value opportunity for brands
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Mobile engagement is turning products into media
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Product Voice: greater consumer intimacy with the brand
“BRAND VOICE” “CONSUMER VOICE” “PRODUCT VOICE”
1900 - 1995 1995 - 2010 2010 -
Marketing’s Third Age
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In-Store product engagement (Millennials)
Source: Interactions, Retail Perception Report, Sept. 2014
34% 27%
Communicate via
mobile about products
29%
Make mobile shopping
lists
Scan products to get info,
deals or experiences
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EVRYTHNG makes products smart, interactive and trackable
by connecting them to the Web.
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The EVRYTHNG Engine™ − Platform-as-a-Service
Product
Identity
Management
Big Little
Data Store
Reactor™
Rules Engine
Enterprise
Dashboard
Developer
Tools
Access
Control
Real-Time
Connections
Serving Monitoring Security LiveOpsBackup
Product Relationship
Management™
Platform
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One digital identity, many connectivity technologies
53277052e4b0c03e44f5e4b1
UNIQUE BOTTLE ID
SUPPLY
Real-time track
& trace data
MARKETING
Personalized
experiences
E2003412DC03011942060293
UHF RFID Tag with Electronic
Product Code (EPC)
Unique QR Codes
with crypto secure URL
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Smart packaging means smart data
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Connecting some of the world’s best
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APPENDIX
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Rules, Analytics . Data Aggregation . Real-Time Response