Retrofit wind turbine for street and highway lamps. Use competitive, local, renewable energy, strong...
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Transcript of Retrofit wind turbine for street and highway lamps. Use competitive, local, renewable energy, strong...
Business Model Canvas
• Retrofit wind turbine for street and highway lamps.
• Use competitive, local, renewable energy, strong green symbol
• Diversify energy portfolio,
• Fast payback than alternatives.
• Cities• Utilities• County –
State Level
• Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
• 5 year maintenance and warranty
• After 5 years, service charge• Utility to manage after
warranty expiration• Extended warranty option
• Asset sales and service calls• Leasing and PPA? (under review)
• Cheap manufacturing process - Intellectual property
• $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
• Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
• Build relationship with city engineers and council members
• Understand customer, influencers, motivations, problems, competitors
• Form partnerships for maximum reach
• Submit bids for city RFPs
• Environmental, bird, wildlife groups (regulations, publicity)
• City councils (new regulations, permits).
• Light manufacturers, installers to package product/services
• Electricians, contractors, light maintenance for additional workforce
• Cost-driven model to provide inexpensive, quality product
• Manufacturing costs and customer acquisition costs. • May consider in-house leasing option, if upfront costs is
large obstacle for customer and sufficient funding obtained.
Updated Business Plan Canvas
• Retrofit wind turbine for street and highway lamps.
• Use competitive, local, renewable energy, strong green symbol
• Diversify energy portfolio,
• Fast payback than alternatives.
• Cities• Utilities• County –
State Level
• Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
• 5 year maintenance and warranty
• After 5 years, service charge• Utility to manage after
warranty expiration• Extended warranty option
• Asset sales and service calls• Leasing and PPA (Future)
• Cheap manufacturing process - Intellectual property
• $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
• Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
• Build relationship with city engineers and council members
• Understand customer, influencers, motivations, problems, competitors
• Form partnerships for maximum reach
• Submit bids for city RFPs
• Environmental, bird, wildlife groups
• City councils (new regulations, permits).
• Light manufacturers,
• Installers/maintainers
• Research Labs• Turbine Certifiers
• Cost-driven model to provide inexpensive, quality product
• Manufacturing costs and customer acquisition costs. • May consider in-house leasing option, if upfront costs is
large obstacle for customer and sufficient funding obtained.
Overview of the week
Timeline
Updated Financial Numbers
Talked with Partners
Talked with More Cities
Timeline: 0 – 6 month
Product Design
Pilot Location
Government Grant / Loan
Regulatory Barriers
Exit Criteria: Have loans and develop MVP
Timeline: 6 – 12 month
First Manufacture (1-10 units)
Certification
Testing the product
Testing Wind Data
Exit Criteria: Complete testing and Pilot installation
Timeline: 12 – 18 month
Manufactures partners (e.g. inverter)
Early Adopter Cities (3-6 cities)
Review Pilot Experience
Testing Results
Exit Criteria: Pilot success and final design
Timeline: 1.5 – 2.5 year
Installation - O&M partners
Closing early adopter sales
Certification approval
Exit Criteria: Certification and first sale
Timeline: 2.5 – 4 year
Multiple sales
Costumer Care
Start looking PPA and Leasing
Exit Criteria: Breakeven
Financial Numbers
Breakeven on year 4
Small scale business over the first 5 yrs Year 5 sale: 15-20 million
Follow the sales trends in wind and PV
Partners Installers
Less Overhead Revenue and increased number of products Quality/Liability $1000
Certification Credibility Advancement of green tech. Long turnover High cost – highly variable
Government and Research Labs Credibility and testing facilities Want to promote tech Ownership and Public Knowledge Cost of proposals
New Cities (Update)
Mariposa, Tx Eco-school Demo site for sustainability Want to pilot
Sundance, Ut Ski resort is interested Large energy budget Green minded
Rapid City, SD Engineering concerns Worried about power budget Large up front cost is problem