RETREAT Media Kit 2019 … · • 80% purchase business class and premium economy international...

17
2019

Transcript of RETREAT Media Kit 2019 … · • 80% purchase business class and premium economy international...

Page 1: RETREAT Media Kit 2019 … · • 80% purchase business class and premium economy international airfare • 75% average spend $5,000.00 on international shopping per trip • 70%

2019

Page 2: RETREAT Media Kit 2019 … · • 80% purchase business class and premium economy international airfare • 75% average spend $5,000.00 on international shopping per trip • 70%

RETREAT The Brand

RETREAT MEDIA KIT 2018

•RETREAT Magazine

•Retreat Guides & Supplements

•Digital Edition

•Retreatmag.com

•Social Media

•Sponsorship Opportunities

Page 3: RETREAT Media Kit 2019 … · • 80% purchase business class and premium economy international airfare • 75% average spend $5,000.00 on international shopping per trip • 70%

OUR MISSION

40%TRAVEL

25%FASHION

20%BEAUTY

15%LIFESTYLE

A love affair for the globally sophisticated women, RETREAT magazine provides an inside look at all of the elements of travel, while igniting a passion for living and loving a lust-worthy culture of everything that is TRAVEL & STYLE. With a distinct global perspective and a fresh approach celebrates a wealth of inspiration found around the world with all-inclusive access to the latest trends in beauty, fashion, travel and lifestyle.

E D I T O R I A L M I X

RETREAT MEDIA KIT 2018

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THE ULTIMATEGLOBAL PARTNER

Offering an invaluable source of insight, RETREAT is increasingly being used by readers as a gateway to direct purchasing of luxury travel, goods and experiences and with its unique distribution and placement on newsstands across airports, airline lounges and in 5-star hotels, your clients will have unique access to an International client base in the ultimate luxury market while they are in a setting to explore, be influenced and to be inspired.

Australians are extensive International travellers, seeking out seaside resort towns, mountain retreats, plentiful national parks, rivers, fishing locations, wine growing regions, as well as International visitation of the major tourist spots.

A recent study by TripAdvisor has revealed that Australians are set to spend more money on travel in the coming year than any other nationality in the world. In fact, average Australian holiday budgets are more than double the average annual spend globally. Australian’s spend an average of AU$15,000 on travel each year compared to AU$13,900 by the Swiss and less than AU$12,000 by both the Americans and the British.

Discovering new destinations and travelling further from home are two key drivers for Australians which has led to an increase in their travel budgets. Health and wellbeing are also major factors in travel spending, with one in three travellers believing that travel is important for their wellbeing and therefore willing to spend more.

KEY FIGURES:• More than twice the global average, Australian’s will spend an average annual travel budget of AU$15,000.

• Almost 50% of travellers will enjoy longer breaks.

• Almost 70% of travellers won’t travel without their smartphone.

• 82% of millennials and 69% of global travellers want to experience something new.

• 17% of global travellers will travel solo for the first time.

• 1 out of 5 global travellers will choose to visit a destination because they saw it in a magazine.

*TripAdvisor Study 2016

RETREAT MEDIA KIT 2018

Page 5: RETREAT Media Kit 2019 … · • 80% purchase business class and premium economy international airfare • 75% average spend $5,000.00 on international shopping per trip • 70%

RETREAT MEDIA KIT 2018

DEMOGRAPHICSRETREAT Reader Profile• 90% earn $170,000+• 75% are female • 80% married, joint-income earners • 75% are aged 35 to 65 years old • 85% travel 2 x a year domestically for leisure• 90% travel 2 x a year for international leisure• 85% stay in 5 star or equivalent boutique accommodations• 80% purchase business class and premium economy international airfare• 75% average spend $5,000.00 on international shopping per trip• 70% average spend $2,000 on domestic shopping per trip*2017 RETREAT Readership Survey

RETREAT Reader’s Purchasing PowerPrint and digital magazines offer a huge advertising channel. • On average, each magazine is actually read for a total of 50 minutes. • 80% of all women and 67% of all men regularly read a consumer magazine.• Each magazine is read 5.4 times before it is finished with. • Women’s travel magazine sales have increased by 4.3% over the past five years and the average adult now purchases almost 30 magazines each year.

Women’s Purchasing Power• “I am responsible for 90% of all clothing, jewelry and perfume purchases.”• “I buy 90% of all beauty products.”• “I purchase 85% of all home furnishings.”• “I plan 95% pf all my individual and family travel, airline trips and hotel stays.”• Source: Women and Diversity Survey, 2014

RETREAT Readers and Media• “I read at least one magazine a month.”• “Magazine’s influence or support my purchasing decisions.”• “Advertising frequently makes me more likely to consider an advertiser’s product or service.”

RETREAT Readers and Travel• More than twice the global average, Australian’s will spend an average annual travel budget of AU$15,000• Almost 50% of travellers will enjoy longer breaks• 82% of millennials and 69% of global travellers want to experience something new• 17% of global travellers will travel solo for the first time.• 1 out of 5 global travellers will choose to visit a destination because they saw it in a magazine.• Health and wellbeing are also major factors in travel spending, with one in three travellers believing that travel is important for their wellbeing and therefore willing to spend more.

REACH AREADERLIKE NOOTHER!

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A BRAND INDEMAND

45%CONTROLLED COMMERCIAL

35%DIRECT

MAIL

20%SUBSCRIPTIONS

RETREAT Magazine is distributed at international airport lounges and sold on newsstands across Australia’s airports. RETREAT is also available at upscale hotels,

resorts and worldwide.

RETREAT Magazine is directlymailed to subscribers,select

professionals and select businesses internationally.

RETREAT Magazine is available for annual subscriptions on

•magshop.com.au •isubscribe.com.au

•barnesandnoble.com

P R I N T

D I G I TA L E D I T I O N•150,000 direct digital copies

•Rich interactive content•Interactive advertising

•Brand association with innovation and progressive new media

S O C I A L M E D I A•15,000 Instagram followers + daily

•8,500 Twitter followers + daily•Unique content offered each day +

daily alerts to website content•Spotlight referrals to partner

brand promotions

O N L I N E •300,000 digital magazine views

•Premier destination for of-the-moment content on travel and style

•Targeted reach•Giveaways and sweepstakes

•Creative interaction and links within the magazine promotions.

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RETREAT is designed to meet the needs of affluent, informed, active women. Available in print, digital and accessible through it’s interactive app on iTunes, RETREAT is a trusted resource for women in-the-know.

Published quarterly, RETREAT is available on select major newsstands, by subscription as well as distributed to luxury hotels and resorts worldwide, airline lounges, luxury car dealerships, travel agents and available digitally for guests at thousands of hotels worldwide.

• RETREAT is available in Qantas, Singa-pore Airline and Cathay Pacific business lounges in Australia.

• RETREAT is sold on select newsstands accross Australia including WHSmith in airports.

• RETREAT is available in club lounge floors in 5-star hotels including Four Seasons, Intercontinental and Langham Hotels.

• LAX, Hong Kong, Singapore, Narita, Honolulu, Auckland, Manilla, Bangkok International Lounges.

• Lobbies, conference rooms and execu-tive suites of leading hotels across Australia and USA.

• Hard copies - directly mailed to senior management, subscribers and investors.

• Available via Press Reader which is pre-installed on millions of tablets/phones globally (Samsung, Blackberry, Kobo, HTC, LG, Asus, Acer & more)

• Print subscriptions are available at magshop.com.au, isubscribe.com.au and barnesandnoble.com.

• Digital subscriptions are available on Magzter and on RETREAT Magazine’s iTunes app.

CIRCULATION

RETREAT MEDIA KIT 2018

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Issue Editorial Supplement

Featured Destinations

Special Sections

Issue #13February/April 2019

Issue #14 May/July 2019

Issue #15 Aug/Oct 2019

Issue #16 Nov/Jan 2019

Spa IssueThe world’s best spas + medi-spas.

Style IssueFashion designers and shopping guide.

Islands IssueThe world’s best island resorts.

Retreats IssueThe world’s best resorts and retreats.

BALI MALDIVES

HAWAIISINGAPORE

AUSTRALIA

AccessoriesJewelry + WatchesBody Treatments

Designers + Brands SwimwearHair

Shops + BoutiquesSkin CareFragrance

Resort + SwimwearBeauty + MakeupGifts

Editorial ScheduleFIJIGREECE

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RATESSIZE X1 X2 X3Spread $11,000 $9,900 $8,910

Full Page $6,500 $5,850 $5,265

Half Page $4,000 $3,500 $3,240

1/4 Page / Directory $1,250 $1,125 $1,010

Product Placement $500 $450 $400

Back Cover $9,000 $8,100 $6,480

Inside Back Cover $8,000 $7,200 $6,480

Inside Front Cover Spread $13,000 $11,700 $10,530

RETREAT Sponsored Editorials are available where RETREAT in-house promotion team creates bespoke pages for a wide range of luxury brands to complement the magazine’s editorial style. Price upon request.

*Prices quoted are gross full page bleed rates

Per Quarter / Issue

$18,500SPECIAL ISSUE SPONSORSHIP

•Cover Mention•Back Cover Ad

•Inside Front Cover Spread•2-Page Promotional Feature

RETREAT MEDIA KIT 2018

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BRANDED CONTENTARTICLES

$6,500ONE PAGE

IMAGE & TEXTYour feature will include a

product image, brand, price and web address plus 150 words or promotional text.

$4,000HALF PAGE

IMAGE & TEXTYour feature will include a

product image, brand, price and web address plus 80

words or promotional text.

The perfect combination of editorial and advertising, RETREAT Magazine can design and produce branded content articles shaped for RETREAT’s audience, to best communicate your brand message. Branded articles are created using our editorial template and style for print and possess the same SEO and data advantages

for editorial online. Articles are promoted via traffic drivers across the site and social posts.

$1,2501/4 PAGE

IMAGE & TEXT

$5501/8 PAGE

IMAGE & TEXT

Your feature will include a product

image, brand, price and web address plus 40 words or promotional text.

Your feature will include a product

image, brand, price and web address.

RETREAT MEDIA KIT 2018

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SHOOT DECK

$5,500COVER SHOOT SPONSOR

$2,500FASHION SHOOT SPONSOR

• Brand/Designer Featured on Cover• Photo Usage for Online or Print Promotion

• Additional Images• Instagram Tag on all BTS and Final Images from Shoot

• 1/2 Page Designer Profile •Free Issues and PDF for “As Seen In” Promotion

INCLUDES:Produced Photoshoot

• Location• Model

• Photography• Production Team

RETREAT MEDIA KIT 2018

• Brand/Designer Featured on Cover• Photo Usage for Online or Print Promotion

• Additional Images• Instagram Tag on all BTS and Final Images from Shoot

• 1 Page Designer Profile •Free Issues and PDF for “As Seen In” Promotion

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$7,500SILVER PACKAGE

• 1 Full Page Ad• ½ Page Editorial Feature

• 1 Instagram Sponsored Post• 1 Lead Banner Ad

$8,500GOLD PACKAGE

• 1 Full Page Ad • 1 Page Editorial Placement

• 1 Instagram Sponsored Post• 1 Lead Banner Ad

$9,500PLATINUM PACKAGE

• 2 Page Advertising Spread • 2 Page Editorial Feature

• 1 Instagram Sponsored Post• 1 Dedicated Email• 1 Lead Banner Ad

MULTI-MEDIA PACKAGES

Find the perfect promotional placement for your brand below and let us show you

how exposure in Retreat can help you!

RETREAT MEDIA KIT 2018

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WEBWWW.RETREATMAG.COM

RETREAT MEDIA KIT 2018

Our sophisticated site has a simplistic design which offers our advertisers more visibility for ads and promotes a higher response. Readers are able to shop directly to your site or book travel instantly. Select content areas of the site are available for exclusive sponsorship.

RETREATMAG.COM

PAGE IMPRESSIONS

UNIQUE USERS

FEMALE / MALE

AVERAGE AGE

AVG. HOUSEHOLD INCOME

READER PROFILE

768,472

148,328

92% / 8%

37

$76,000

LEADERBOARD AD (728 X 90):

IN-CONTENT BANNER AD (728 X 90):

STANDARD POST & WEBLINK:

VIDEO - UP TO 60 SECONDS:

HOTEL FEATURE & WEBLINK:

SHOP TRENDS/DESIGNER PROFILE:

$1500 / Monthly or $5000 Annually

$1000 / Monthly or $4500 Annually

$500 / Monthly or $3000 Annually

$500 / Monthly or $3000 Annually

$500 / Monthly or $3000 Annually

$500 / Monthly or $3000 Annually

*Ask you account executive about the best option for you.

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APP & DIGITALTravel & Style at Your Fingertips

Available on the Apple newsstand, RETREAT magazine’s app can be read on your desktop, laptop, iPhone, iPad, and Android.

All ads from the print edition run in the digital edition free of charge and contain live links to advertisers URLs (provided ad creative contains a web address).

The iPad version of the digital edition can include video ads, slideshows, and additional paging (such as a catalog). Contact your account executive for a custom-ized proposal.

RETREAT is also available on Goo-gle Play, Kindle Fire, PressReader, Magzter, and more!

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DEDICATED EMAILSReach RETREAT magazine insiders as an exclusive sponsor of one of our newsletters, or by sending a dedicated e-blast to our special offers or events lists.

*RETREAT’s average open rate is 48% and click through rate of 18% is significantly higher than the industry average of 22% and 5%

SPECIFICATIONS:

Dedicated e-blasts can be sent using creative supplied by clients (650 pixels wide max) or produced for you by our digital team.

Please provide the subject line.

•File saved as .jpg or .gif•URL link•Subject header•List preference target location

LIST SIZE:

•USA 148,217•Australia / New Zealand 123,118•Europe / UK 97,214•Bali / Singapore / Malaysia 46, 817

EMAIL PROGRAMS:

Dedicated Email Price: $2500*Includes sweepstakes, contests, special offers, event invitations

Special Feature Price: $3600 *Includes editorial feature, spotlight destination, designer profile

RETREAT MEDIA KIT 2018

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MECHANICALSPECIFICATIONS

RETREAT MEDIA KIT 2018

SIZE HEIGHT WIDTHDouple Page Bleed 286 mm 438 mm 28.6 cm 43.8 cm 11.26 in 17.24 in

Double Page Trim 280 mm 432 mm 28 cm 43.2 cm 11.02 in 17.01 in

Single Page Bleed 286 mm 222 mm 28.6 cm 22.2 cm 11.26 in 8.74 in

Single Page Trimmed 280 mm 216 mm 28 cm 21.6 cm 11.02 in 8.50 in

1/2 Page 146 mm 222 mmHorizontal Bleed 14.6 cm 22.2 cm 5.75 in 8.74 in

1/2 Page 140 cm 216 mmHorizontal Trim 14 cm 21.6 cm 5.51 in 8.50 in

1/2 Page 286 mm 114 mmVertical Bleed 28.6 cm 11.4 cm 11.26 in 4.49 in

1/2 Page 280 mm 108 mmVertical Trim 28 cm 10.8 cm 11.02 in 4.25 in

1/4 Page Bleed 146 mm 114 mm 14.6 cm 11.4 cm 5.75 in 4.49 in

1/4 Page Trim 140 mm 108 mm 14 cm 10.8 cm 5.51 in 4.25 in

*Please be sure that any critical content falls within the print safe zone, at least 10mm from the trim on all sides.

In order to provide our advertisers and read-ers with the best possible service, RETREAT magazine asks that you closely follow our production specifications when submitting your prepared advertisement.

RETREAT magazine is not responsible for advertisement errors caused by improperly prepared files. The general terms and condi-tions included in RETREAT magazine’s Order Agreement apply to all advertisements.

Media: CD or email (Mac formatted)

File Formats: PDF; Adobe PDF: [PDF/X-4:2008]

File Names: Include the advertiser’s name within the file label.

Images and Fonts: All ads must be ac-companied by source image and font links (Mac-compatible). All ads must be in CMYK mode at 300 dpi with a color proof included.

Submittal Dates: All digital files and color proofs are due by the ad-material deadline. See Closing Dates for specific issue deadlines.

Advertising Material: All materials must be accompanied by a proof.

ADVERTISEMENT SUBMISSIONS

Page 17: RETREAT Media Kit 2019 … · • 80% purchase business class and premium economy international airfare • 75% average spend $5,000.00 on international shopping per trip • 70%

CONTACT US

RETREAT MEDIA KIT 2018

RETREATmagazine

EDITORIAL

ADVERTISING

SUBSCRIPTIONS

[email protected]

[email protected]

[email protected]

instagram.com/retreatmagazine

twitter.com/retreatmag

facebook.com/retreatmag

pinterest.com/retreatmag